2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

HIGHLIGHTS




     REFRESHED NOOSA COUNTRY DRIVE

     The Noosa Country Drive website profiles more than 100 hinterland
     experiences. Work is in progress to refresh the program with greater
     destination and stay opportunities. An updated Noosa Country Drive
     map showcased more of Noosa’s hinterland areas, providing information
     and inspiration for visitors to explore further in Noosa.

     Experiences in the Mary Valley were added, following collaboration with
     neighbouring tourism body Destination Gympie Region. Usage of this popular
     publication has increased from 17,000 printed maps in 2015 to 60,000 maps.




                     NORTHERN LOOP




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                                                                                                NOOSA COUNTRY DRIVE
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Cooloola




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                                                                                                                                                                                                                                                                                                                                                                               TO TIN CAN BAY,                                       D                                                                                                                                                                  Cove




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                                                                                                                                                                                                                                                                                                                                                                              RAINBOW BEACH




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                     Boreen Point - Kin Kin - Cooran (100km day trip)                           MAP KEY                                                                                                                                                                                                                                                                       & FRASER ISLAND




                                                                                                                                                                                                                                                                                                                                                 TIN
                                                                                                                            NORTHERN LOOP                                                         ACCOMMODATION                                                                     HERITAGE RAILWAY


                     Boreen Point - Kin Kin - Cooran - Wolvi (146km day trip)
                                                                                                                                                                                                                                                                                                                                                                          Toolara                     The Great Sandy Biosphere
                                                                                                                            NORTHERN LOOP                                                         CAMP SITE                                                                         HORSE RIDING                                                                        State Forest
                                                                                                                            Option 2                                                                                                                                                                                                                                                                   is home to the tallest and
                                                                                                                                                                                                                                                                                                                                                                                                       most complete rainforests
                                                                                                                                                                                                  RV PARK                                                                           SHOPPING
                                                                                                                            CENTRAL LOOP                                                                                                                                                                                                                                                                growing on sand. It also
                                                                                                                                                                                                  FOOD & DRINK                                                                      SWIMMING                                                                                                           provides the world’s best


                     Prepare for a paddock to plate experience, aquatic
                                                                                                                            SOUTHERN LOOP
                                                                                                                                                                                                                                                                                                                                                                                                         observable example of




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                                                                                                                            WESTERN LOOP                                                          BREWERY                                                                           ABSEILING                                                                                                             ancient sand dunes.




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                                                                                                                            Mary Valley Drive




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                     adventures, historic sites, creative communities, vintage




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                                                                                                                                                                                                  WINERY                                                                            HEALTH & WELLNESS
                                                                                                                            4WD TRACK




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                                                                                                                            RAILWAY LINE                                                          LOOKOUT                                                                           FARM GATE                                                                          The Noosa region was declared a
                                                                                                                                                                                                                                                                                                                                                                       Biosphere Reverve by UNESCO in


                     stores and scenic lookouts on this magnificent drive.
                                                                                                                            RAIL TRAIL                                                            HERITAGE SITE                                                                     GOLF COURSE                                                                        2007. Adjacent is the Great Sandy
                                                                                                                                                                                                                                                                                                                                                                        Biosphere - the world’s only two
                                                                                                                                                                                                                                                                                                                                                                             adjoining biospheres.

                                                                                                Curra
                                                                                             State Forest
                                                                                                                                                                                                                                                                                                                                                           The Noosa Biosphere
                                                                                                                                                                                                                                                                                                                                                         Reserve is home to 2346
                                                                                                                                                                                                                                                                                                                                                        species of plants and over                                                                                            44% of all
                                                                                                                                                                                                                                                                                                                                                      700 species of native animals -                                                                                         Australia’s                                      Noosa River is
                                                                                                                                                                                                                                                                                                                                                          at least 49 of these are                                                                                         birdlife diversity                              the only river system




                     CENTRAL LOOP
                                                                                                                                                                                                                                                                                                                                                        internationally significant.                                                                                       resides within the                               in Australia that has
                                                                                                                                                                                                  Goomboorian                                                                                                                                                                                                                                                             Noosa Biosphere.                                    its entire upper
                                                                                                                                                                                                  National Park                                                                                                                                                                                                                                                                                                            catchment protected
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             in National Park.
                                                                                                                                                                                                                                                                                                                                                                                  61 different regional
                                                                                                                                                                                                                                                                                                                                                                                   ecosystems have




                                                                                                                                                                                                                                                                                                                                        Un NTE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Explore the




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                                                                                                                                                                                                                                                                                                              TAG




                                                                                                                                                                                                                                                                                                                                          se
                                                                                                                                                                                                                                                                                                                                                                                 been identified within                                                                       Noosa Everglades




                                                                                                                                                                                                                                                                                                                                            aled R RO
                                                                                                                                                                                                                                                                                                                                             U
                     Pomona - Cooroy - Lake Macdonald - Tinbeerwah (90km day trip)




                                                                                                                                                                                                                                                                                                                  IG
                                                                                                                                                                                                                                                                                                                                                                                 the Noosa Biosphere                                                                         and Upper Noosa




                                                                                                                                                                                                                                                                                                                                                ro AD
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                                                                                                                                                                                                                                                                                                                                                  ad
                                                                                                                                                                                                                                                                                                                                                                                        Reserve.                                                                              River by canoe,




                                                                                                                                                                                                                                                                                                                   RO
                                                                                                                                                                                       KIN KIN RD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         4WD BEACH




                                                                                                                                                                                                                                                                                                                     AD
                                                                                                                                                                                                                                                                                             Wolvi                                                                                                                                            AY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              boat, kayak or
                                                                                                                                                                                                                                                                                                                    MP
                                                                                                                                                                                                                                                                                                                      IE KIN KIN P                                                                                                       A
                                                                                                                                                                                                                                                                                                                                                                                                                                             W                a ch                on foot.                                        Cooloola                               ACCESS TO
                                                                                                                                                                                                                                                                                                                                                                                                                                                            Be
                                                                                                                                                                                                                                                                                                                  GY                                                                                                                                                                                                             Sandpatch                              RAINBOW BEACH




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                                                                                                                                                                                                                                                                                                                                                                                                                                                       ow




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                     Expect breathtaking views from lookouts, unique
                                                                                                                                            AD                                                                                                                                                                                                                                                                                                                                                               Great




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                                                                                                                                                                                                                                                                                                                                                      ON
                                                                                                                                       Y RO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        & FRASER ISLAND




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Sandy




                                                                                                                                                                                                                                                                                                                                                                                                                               COO
                                                                                                                           Gympie N BA                                                                                                                                                                                                                                                 Mt




                                                                                                                                                                                                                                                                                                                                                       AR




                                                                                                                                                                                                                                                                                                                                                                                                                                    4WD road to
                                                                                                                                    CA    CEDA                                                                                                                                                 SALMON                                                       AD                                                                                                                                              National




                                                                                                                                                                                                                                                                                                                                                         O
                                                                                                                                                                                                                                                                                                                                                                                     Coondoo                                                                                                                  Park
                                                                                                                                TIN            RP                                                                                                                                             LOOKOUT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Harry’s

                     experiences such as silent movies, ghostly encounters


                                                                                                                                                                                                                                              NEUSAVALE ROAD
                                                                                                                                                                              OC
                                                                                                                                                                                                                                                                                                          Mt                                                                                                                                                                         Hut
                                                                                                                                                                                KE T                                                                                                                     Wolvi
                                                                                                                                                                                                                                                                                                                                                                      Uns
                                                                                                                                                                                                                                                                                                                                                                         eal GY                                                                                                                         Noosa




                                                                                                                                                                                                                                                               Unsealed road
                                                                                                                                                                                                                                                                                                                                                                            ed
                                                                                                                                                                                     R                                                                                                                                                                                                                                                                                                                Everglades




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                                                                                                                                                                                                                                                                                                                                                                                roa
                     or historic sites on this unique drive.




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                                                                                                                                                                                                                                                                                                                                                                                      IN KIN
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                                                                                                                                                       The Mary Valley rewards with                                                                                                                                                                                                                                   EEL
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                                                                                                                                                      a landscape patch-worked with                                                                                                                                                                                                                              UR




                                                                                                                                                                                                                                                                                                                                                                                         RD
                                                                                                                                                                                                                                                                                                                  Unsealed road                                                                                FO
                                                                                                                                                     grazing cattle, macadamia farms,                                                                                                                               WAHPUNGA LA
                                                                                                                                                       rainforests, endless rolling hills                                                                                                                                       NE                                                                                                                                                                                                                              Noosa is one
                                                                                                                                                         and quaint heritage towns.                                                                                                                                                                                                                                                                                                                                                                              of 10 World
                                                                                                                                                                    NO                                                                                                                                                                                                                                                                                                                                                                                        Surfing Reserves
                                                                                                                                                                         OSA




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             IVE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              around the globe.
                                                                                                                                                                                  RO                                                                                                                                                                                           DR                                                                                                                   Mill




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                                                                                                                                                                                    AD                                                                                                                                                                                    D       PA




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Point




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                                                                                                                                                                                                                                                                                                                                                                                    GE
                                                                                             AD




                                                                                                                 Lagoon                                                                                                                                                                                                                                                                                                                                                   Elanda




                                                                                                                                                                                                                                                                                                                                                                     IN
                                                                                                                                                                                                                                                                                        SI S T E R




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                                                                                                                 Pocket                                   Woondum                                                                                                                                    TREE CR                                                                                                                                                              Point




                                                                                                                                                                                                                                                                                                                                                                                       S ROA




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                                                                                                                                                                                                                                                                                                                                                                KIN
                                                                                                                                                                                                                                                                                                                  EEK
                                                                                                                                                         State Forest                                                                Mothar Mountain                                                                    RO                                                                                                                                                                             Lake
                                                                                       VALLE




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                                                                                                                                                                                                                                       Rock Pools




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                                                                                                                                                                                                                                                                                                                                                        GY                                                                           ROA
                                                                                                                                                                                                                                                                                                                                                                                                                                        D                                                           Cootharaba




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 BEACH FO
                                                                                                                                                                                                                                                                                                                                                                                                                                FLAT




                                                                                                                                                                                                                                                                                                                                                                                                                                                                  LAKE FLAT RO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Teewah
                                                                                      MARY




                                                                                                                                                                                                                                                                                                                                                                                                                      LAKE
                                                                                                                                                                                                                                                                                                                                                      Kin Kin                  KINMOND
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Coloured
                                                                                                                                                                                                                                       The Noosa Trail Network                                                                                                                CREEK ROAD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Sands



                     SOUTHERN LOOP
                                                                                                                                                                                                                                       is a series of world-class,
                                                                                                                                                                                                                                      multi-use trails for walking,
                                                                                                                                                       BRUC




                                                                                                                                                                                                                                          mountain biking and                                                                                                                                                                                         Boreen




                                                                                                                                                                                                                                                                                                                                              R OAD
                                                                                                                                                                                                                                                                                                                                                                                                                                                      Point VE
                                                                                                                                                            E HIG




                                                                                                                                                                                                                                              horse-riding.                                                                                                                                                                                                         I                                                                          Teewah




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                                                                                                                                                    OLD BRUC E




                                                                                                                                                                                                                                                                                                                                                                                                                                                                  DR


                                                                                                                                                                                                                                                                                                                                      KIN KIN
                                                                                                                                                                                                                                                                                                                                                                                                                                                              O
                                                                                                                                                                 HWAY




                                                                                                                                                                                                                                                                                                                                                                                                                         NR                                 ZZ
                                                                                                                                                                                                                                                                                                                                                                                                BA                    TIO OAD




                                                                                                                                                                                                                                                                                                                                                                                                                                                  A
                                                                                                                                                                                                                                                                Woondum                                                                                                                HA R
                                                                                                                                                                                                                                                                                                                                                                                            A                J U NC




                                                                                                                                                                                                                                                                                                                                                                                                                                              IS B
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                                                                                                                                                                                                                                                               National Park                          Mt                                                                       COO
                                                                                                                                                                                                                                                                                                                               POMONA

                     Doonan - Eumundi - Cooroy - Tinbeerwah (80km day trip)




                                                                                                                                                                                                                                                                                                                                                                                                                                           LOU
                                                                                                                                                                                                                                                                                                   Pinbarren
                                                                                                                                                       HI G
                                                                                                                                                          HW




                                                                                                                                                                                                                                                                                               TABLELANDS
                                                                                                                                                            AY




                                                                                                                                                                                                                                                                                               LOOKOUT
                                                                                                                                                                                            Traveston                                                                                                                                                                                                                                                                                                                                                        Hall’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Reef
                                                                                                                                                                                                                                                                                                                                                                                                           E


                     Discover tranquil lakes, an abundance of nature
                                                                                      Dagun                                                                                                                                                                                                                                                                                    LOUIS BA Z Z O D         RIV
                                                                                                                                                                                                                         D
                                                                                                                                                                                                                    OA                                                                                                                                                                                                                                        There are more
                                                                                                                                                                                                       O   NR                                                                                                                                                                          Tewantin Ringtail
                                                                                                                                                                                                    EST                                      Cooran                                                                                                                                                                                                           than 450km of
                                                                                                                                                                                                 AV                                                                                                                                                                                     National State
                                                                                                                                                                                            TR


                     and wildlife, vibrant markets, indigenous encounters and
                                                                                                                                                                                                                                                                                                                                                                                                                                                             public bikeways
                                                                                                                                                                                                                                                                                                                                                                                 Ringtail Park   Forest
                                                                                                                                                                                                                                             Mt                                                                                                                                                                                                             and walking paths                                                                              Little
                                                                                                                                                                                                                                                                                                                                                                                  State                                                                                          Lake
                                                                                                                      Amamoor                                                                                                              Cooran                                                                                                                                                                                                           through the Noosa                                                                              Hall’s
                                                                                                                                                                                                                                                                                                                                                                                 Forest                                                                                        Cooroibah                                                                   Reef
                                                                                                                                                                                                                                                                                                                        Noosa                                                                                                                               Biosphere Reserve.

                     picturesque sunrises and sunsets atop a mountain lookout.
                                                                                                                 AD




                                                                                                                                                                                                                                                                                                                        Museum                              Yurol State
                                                                                                       AMOO R R O




                                                                                                                                                                                                                                                  ROAD
                                                                                                                                                                                                                                            CREEK
                                                                                                                                                                 MA




                                                                                     Amamoor                                                                                                                                   CO L ES                                                      Pomona                                                            Forest
                                                                                      State                                                                                                                                                                                                                                                            Tewantin
                                                                                                                                                                  RY




                                                                                                                                                                        RI
                                                                                      Forest                                                                                 VE                                                                                                                      Mt                                                National


                                                                                                                                                                                                                                                                                                                                                                                                                                                      McK
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                                                                                                                                                                                                                                                                                                                        Yurol                            Park                                                                                                                                                                                                                                   Jew
                                                                                                 NGA AM




                                                                                                                                                                                                                                                                                                   Cooroora

                                                                                                                                                                                                                                                                                                                                                                                                                                                       IN
                                                                                                                                                                                                                                                                                                                                                                                                                                                             ON                                                                                                                                Shoal
                                                                                                                                                                                                                                                                                                                        State                                                                                                                                                                                                                                Noosa
                                                                                                                                                                                                                                                                                                                                                                                                                                                        N
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     D R IVE
                                                                                                                       Kandanga                                                                                                                                                                                         Forest                                                                       Botanic                                                                                                                                                 Heads
                                                                                               DA




                                                                                                                                                                                                           OLD
                                                                                                                KA
                                                                                                                  N
                                                                                                                                                                                                                     BRU                                                                                                                                                                             Gardens                                                                Tewantin                                                                                          Noosa
                                                                                                                                                                                                                             CE                                                                                                                                                                                                                                             National                                                                                         National   Sunshine
                                                                                                                                                                                                                                  HIG                                                                                                                                                                                                                                         Park                                                                                             Park        Reefs
                                                                                                                                                                                                                                     HW                                                                                                                                                R                Lake                                Mt                                                                      Noosa River
                                                                                                                                                                                                                                                                                                                                                                       LAKE MACDONALD D
                                                                                                                                                                                                                                       AY                                                                                                                                                            Macdonald                          Tinbeerwah                                                  Tewantin
                                                                                                                                                                                                                                                                                                                                                                                           SWIF T




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Noosaville                                                      Sunshine
                                                                                                                                                                                                                                                                                                                                   BR




                                                                                                                                                                                                                                                                                                                                                                                                                                        OAD