Cover Letter + OPW Signage Report - Bay Village · OPW20/0107

                                                                                      signface area is therefore within
                                                                                      the 10m2 maximum sought by the
                                                                                      code.

                                                                                      The size and scale of the
                                                                                      proposed freestanding sign is
                                                                                      compatible with slow moving,
                                                                                      pedestrian traffic and is not
                                                                                      over-bearing in size. The finish of
                                                                                      the proposed sign will
                                                                                      incorporate polished concrete,
                                                                                      timber and muted/ natural
                                                                                      colouring that complements the
                                                                                      streetscape, while clearly
                                                                                      identifying the businesses
                                                                                      located within the complex.

                                                                                      The proposed signage is not
                                                                                      dominant or visually intrusive and
                                                                                      presents a clean, coordinated
                                                                                      approach to business
                                                                                      identification.


 Illumination, Lighting and Movement

  O7                                    S7.1
  An advertising device only           Illuminated signs are not located in Complies.
  incorporates illumination and        a Residential Zone, Rural Zone or The proposed signage is not
  lighting where it:-                  Open Space Conservation Zone.        located in a residential zone, rural
  (a) is appropriate to its setting                                                   zone or open space conservation
  and is compatible with the           S7.2                                           zone.
  amenity of the surrounding area;     Where the advertising device is
  (b) does not cause an                illuminated, it:-                              The proposed freestanding sign
  environmental       nuisance   or    (a) it has a maximum luminance of              incorporates and internally lit
  distraction;                         350 candelas per m²;                           menu board which will have
  (c) does not create glare,           (b) does not incorporate flashing              paper-based, menus and
  reflecting or flaring of colours;    lights; and                                    specials which are inserted into
  and                                  (c) is switched off between 11.00pm            the sign by traders within the
  (d) will not create a potential      and sunset the following day; and              complex. The low level LED
  safety hazard, including a traffic   (d) is limited to 1 sign per tenancy.          lighting will be only sufficient to
  safety hazard.                                                                      allow clear reading of the written
                                                                                      material and will not flash, move
                                                                                      or create distraction to drivers or
                                                                                      cyclists.


  O8                                    AO4
  An advertising device does not       The advertising device does not                Complies. The proposed
  move or incorporate elements         move, display moving messages or               signage has no moving parts
  that give the impression of          incorporate elements that give the             LED displays on the menu board
  movement.                            impression of movement.                        will not be programmed to
                                                                                      incorporate moving or flashing
                                                                                      images. The applicant is happy
                                                                                      to have a condition to this effect
                                                                                      on the development approval




RG Strategic                Operational Works Application – Placing an Advertising Device on a Premises                    10