Cover Letter + OPW Signage Report - Bay Village · OPW20/0107

4. Conclusion

In summary, the above request for a Development Permit for Operational Works – Placing an
Advertising Device on Premises is compatible with, and does not unduly detract from the existing
buildings and surrounding streetscape on the Hastings Street frontage of Bay Village on Hastings.
The proposed freestanding sign will incorporate seating in this location and be designed to protect
the rootzone of the nearby leopard tree. The proposed sign is a sleek, minimalist design and will
replace 2 existing         freestanding signs, the directory board and several a-frame signs which
contribute to visual and physical clutter at the western entrance of the Bay Village complex.

The proposed freestanding signage improves visual amenity of aging and composite signs existing
on site and meets the code requirements of the Advertising Devices Code. The assessment of the
proposal against the planning scheme demonstrates that the proposed signage is consistent with
the expectations and overall outcomes of the code, and the visual amenity expectations of the
area.

This application for a Development Permit for Operational Works – Placing an Advertising Device
on a Premises can be supported on a number of grounds which include:

               • The proposal replaces existing lawful signage on the premises;

               • The proposed freestanding pylon sign is of a compatible scale and size that provides
                  directional information to pedestrians and cyclists.

               • The proposed signage will not have a negative impact on existing visual amenity and
                  does not incorporate flashing or moving parts,

               • The proposed signage improves visual amenity of the location by removing multiple
                  signs which create visual clutter;

               • The proposed signage will not result in significant impacts on the nearby gum tree and
                  the proposed seating will assist in protection of the tree root zone; and

               • The proposed signage will not inhibit the ability for pedestrians, cyclists and motor
                  vehicles to travel along the adjacent pathway or roadway and does not obscure views
                  or access.



The application for a freestanding pylon sign is recommended to Council for approval.




RG Strategic                   Operational Works Application – Placing an Advertising Device on a Premises   12