Cover Letter + OPW Signage Report - Bay Village · OPW20/0107

3.    Planning Assessment

Advertising Devices Code

The development is subject to Code assessment against the Advertising devices Code. The
proposal supports the achievement of the Purpose and Overall Outcomes of the Code. Table 4
outlines the relevant clauses and the development response.

Table 4: Overall Outcomes

               Overall Outcomes                                                       Comment
 (a) advertising devices complement and do not          The proposed signage does not detract from the natural
 detract from the desirable characteristics of          and built environment. The colours and materials used in
 the natural and built environment in which the         the freestanding pylon sign is complementary to the
 advertising devices are exhibited.                     surrounding built form and the materials and style of
                                                        existing Council owned street furniture in Hastings Street.

 (b) advertising devices are designed and               The proposed freestanding pylon sign is integrated into
 integrated into the built form so as to minimise       the landscape setting, incorporating much needed
 visual clutter.                                        seating and accommodating the existing gum tree in the
                                                        open paved entrance of the complex.

                                                        The sign is proposed to replace the 2 existing freestanding
                                                        signs and directory board which each have different
                                                        styles, construction methods, materials and colours.

                                                        The proposed form of the freestanding pylon sign will
                                                        combine the 3 existing structures and apply a uniform
                                                        standard to the business identification with name plates
                                                        forming an arrow which subliminally directs customers to
                                                        the location of businesses within the complex using the
                                                        arrow as the visual cue.

                                                        Combining the existing signs into one improves the visual
                                                        aesthetic of the entrance to the premises and minimises
                                                        visual clutter.
 (c) advertising devices do not adversely impact        The proposed signage is not located on a scenic route or
 on the visual amenity of scenic routes, high           heritage character area. The site is not likely to impact
 scenic areas, heritage or character areas,             adversely on the major road network or public open
 public open space or the major road network            space.
 nor from the rural or residential amenity enjoyed
 by residents of and visitors to Noosa.
 (d) advertising devices do not adversely impact        The proposed signage is not located in a rural, rural
 on the amenity of rural, rural residential or          residential or residential area.
 residential areas and visitors to Noosa.
 (e) advertising devices do not pose a hazard           The proposed signage has been integrated into the
 for pedestrians, cyclists or drivers of motor          seating structure around the existing tree. The projection
 vehicles.                                              of the sign is located within the property boundary and is
                                                        designed to minimise trip hazards.
                                                        Circulation space around the sign will enable pedestrians
                                                        to move freely around the sign without being inhibited.
                                                        The seating will attract visitors to the shade of the tree
                                                        without damage or unnecessary compaction of the root
                                                        zone. The clear message and improvement in the visual
                                                        aesthetic of the signage will enable drivers to identify the
                                                        Bay Village Complex without unnecessary distraction.


 (f) advertising devices accommodates the               The proposed advertising devices are designed to
 legitimate need to provide directions and              minimise hazards and provide sufficient identification and
 business identification in a manner that is            fore warning to visitors and customers of the location of



RG Strategic                Operational Works Application – Placing an Advertising Device on a Premises                6