Cover Letter + OPW Signage Report - Bay Village · OPW20/0107

          proliferation of visual                                                     design incorporating a seating
          clutter;                                                                    structure at the bottom of the
      •   Not unduly dominate the                                                     pylon which surrounds the
          visual landscape;;                                                          nearby existing gum tree. The
      •   maintain views or vistas                                                    seating element beneath the
          of public value; and                                                        tree will provide a shaded spot
      •   protect the visual                                                          for visitors to rest.
          amenity of scenic routes;
          and                                                                         The placement of the sign
 (f) are designed to achieve a                                                        reflects the current location of
     high standard of                                                                 the 2 existing freestanding signs
     architectural, urban and                                                         which are forward of the existing
     landscape design or at least                                                     mature gum tree in the
     not detract from the                                                             landscape. The sign location is
     architectural, urban or                                                          similar to that of the nearby
     landscape design standards                                                       Sofitel pylon sign which is also
     of a locality (including any                                                     close to the street front
     streetscape improvement                                                          boundary (refer Figure 4 below).
     programs implemented by
     the Council).                                                                    The proposed freestanding
                                                                                      pylon sign is integrated into the
                                                                                      landscape and in order to retain
                                                                                      the existing tree has been
                                                                                      moved forward slightly to
                                                                                      accommodate the seating
                                                                                      structure and minimise adverse
                                                                                      effects on the tree root zone.

                                                                                      The design of the sign structure
                                                                                      and seating arrangement uses
                                                                                      clean lines and a modern,
                                                                                      minimalist style with uniform
                                                                                      business name plates and form
                                                                                      to result in a neat, and visually
                                                                                      attractive signage solution that
                                                                                      minimises visual clutter and
                                                                                      maintains a high standard of
                                                                                      urban and architectural design.

                                                                                      As such, the propose signage
                                                                                      structure has no external
                                                                                      supporting framework and there
                                                                                      is essentially, no “back of sign”
                                                                                      which may detract from the
                                                                                      visual surrounds.

                                                                                      The thickness of the sign is
                                                                                      200mm which is consistent with
                                                                                      the maximum 75mm per metre of
                                                                                      height required by the Specific
                                                                                      Requirements of Column 2 of
                                                                                      Table 4.47 of the code.


 Safety

  O3                                   S3.1
  Advertising devices—                 The advertising device does not Complies.
  a)       are designed so as to not   physically obstruct the passage of The signage does not obstruct
  create a traffic, pedestrian or      pedestrians or vehicles.           vehicles pedestrians or cyclists.
  cyclists safety hazard;                                                             The proposed signage is located
  b)       are constructed to an       S3.2                                           within the boundaries of the site
  appropriate standard to ensure       The advertising device does not                and allows adequate passage of
  public safety; and                   restrict sight lines at intersections          pedestrians and cyclists around
  c)       utilising electricity are   and site access points.                        and past the signage structure.
  safe and electrical componentry


RG Strategic                Operational Works Application – Placing an Advertising Device on a Premises                   8