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NOOSA EVENTS STRATEGIC FRAMEWORK, POLICY, AND GOVERNANCE · Attachment 1 - Noosa Events Strategic Framework
Priority 5: Leverage Major Opportunities for Long-Term Benefit
Desired Outcome: Significant events and external opportunities can deliver lasting community,
environmental, business and infrastructure benefits for Noosa.
Council High-Priority Actions:
1. Develop a Brisbane 2032 Events Legacy Plan for Noosa, identifying opportunities to strengthen event
capability, infrastructure, participation and economic outcomes and deliver important infrastructure
legacy outcomes for the community (e.g., improved public transport connectivity).
2. Work within the Noosa Council Olympic Games cross-council strategy to ensure that events actions and
outcomes are included in Noosa’s overall approach to Brisbane 2032.
Ongoing Actions:
• Identify and pursue opportunities that strengthen Noosa's event portfolio, visitor economy and
community outcomes through aligned major events and strategic partnerships
• Align infrastructure and capability development with current and future event requirements, including
opportunities arising from Brisbane 2032 and other major initiatives
• Strengthen partnerships with regional, State and national agencies to support investment, advocacy and
event development opportunities
Events Industry Contribution
Event organisers work with Council and partners to identify opportunities that strengthen event capability,
attract investment, showcase Noosa and create lasting benefits for the community.
Measures of Success
1. External funding and investment attracted
2. Strategic partnerships and collaborative initiatives established
3. Legacy outcomes delivered for the community, economy or infrastructure
Annual Outcome Targets
1. Increased external funding and investment secured
2. Increased strategic partnerships supporting event development and capability
3. Demonstrated community, business or infrastructure legacy outcomes
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