NOOSA EVENTS STRATEGIC FRAMEWORK, POLICY, AND GOVERNANCE · Attachment 1 - Noosa Events Strategic Framework

 Event Permits,                 Provide practical guidance to plan and deliver events, including applications, templates and
 Guidelines and                 requirements. They support compliant, safe and high-quality delivery, and can be updated
 Operational Tools              over time as needs change



Appendix 2 – Noosa Events Portfolio Analysis & Key
Insights
Noosa supports a diverse range of events each year, ranging from small, volunteer-led community and
commemorative events to major cultural, sporting and food events, and private functions held on
Council-controlled land.

In 2024/2025, approximately 451 events, of all types, were held on council-controlled land requiring a Council
Temporary Event Permit.

Key characteristics of the portfolio include:
    •    Destination Events (10),1 representing approximately 2% of all permitted events, played a strategic role
         in delivering broader community wellbeing, local economic outcomes, visitation and destination
         profile.
             o Combined economic impact of $66 million*
             o Spent approximately $3 million with local businesses*
         Major events closed roads in Noosa Shire for 30.5 hours across 5 days
    •    Community-focused events (180), accounted for 40% of all permitted events, demonstrating high levels
         of local ownership, participation and volunteer involvement. These events include:
              o Nippers and other SLSC Carnivals
              o Markets
              o ANZAC Day and Christmas celebrations

         Community events closed roads in Noosa Shire for 46.5 hours across 8 days.
    •    Weddings (approximately 260), were 57% of all permitted events, supporting a wide range of local
         creatives, small businesses and hospitality operators.
            o 76% of weddings were conducted in the various Groves at Main Beach
            o 70% of weddings were held on a Friday, Saturday and Sunday
            o October (40 weddings) was the busiest month

*Source Tourism and Events Qld.
    •    The genre of event by permit based on 190 events (excluding weddings) showed:
            o 30% of events were sport related with half of those utilising the beach
            o 14% were educational
            o 14% were arts or cultural related
            o 7% were corporate or team building

Main Beach Events
Main Beach is one of Noosa’s most valued and iconic community spaces, supporting recreation, wellbeing and
the visitor experience. In 2024/2025, 288 events, functions, occasions that required a permit were conducted
within the Main Beach area. The genre of events that utilised this space included:
    •    Weddings 68%
    •    Community 28%
    •    Major Tourism 2.5%


1 Transitioned from Tourism Noosa during FY25/26



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