NOOSA EVENTS STRATEGIC FRAMEWORK, POLICY, AND GOVERNANCE · Attachment 1 - Noosa Events Strategic Framework

5.Events Portfolio Mix
5.1 A Balanced Event Portfolio
Events contribute to Noosa in different ways. Some strengthen community connection and participation, while
others support cultural expression, showcase Noosa's unique environment and lifestyle, attract visitors,
generate business activity or activate public spaces.

For this reason, Noosa considers events as part of an overall portfolio rather than as individual activities in
isolation. A successful events portfolio is not measured by the number of events delivered each year, but by
how well events collectively contribute to the Vision, Values and Guiding Principles of this Strategic
Framework.

A balanced portfolio supports a mix of event types, locations, audiences and seasons while ensuring impacts
remain proportionate to the benefits delivered and aligned with the capacity of place.

5.2 Event Categories
To support strategic planning, portfolio management and consistent assessment, events are grouped into
broad categories based on their primary purpose, intended audience and contribution to Noosa. The
categories currently recognised by Council are:

Community Events - Small
Smaller-scale activities that primarily benefit a local community, precinct or neighbourhood.
Community Events - Large
Events that strengthen participation, community connection, local identity and wellbeing across Noosa.
Destination Events
Events that showcase Noosa's environment, culture and lifestyle while attracting visitors from outside the
region and delivering broader community and business outcomes.
Business Events
Conferences, corporate gatherings, incentive programs and industry events that contribute to business activity
and visitor expenditure.
Weddings and Private Ceremonies
Private activities conducted on Council-controlled land through Council's booking and permit processes.

5.3 Funding and Permit Assessment
Event categories assist Council to understand the role an event plays within the broader portfolio and help
inform funding, support and assessment pathways. Funding and permit approvals are separate processes.
Funding assessments consider the strategic contribution an event is expected to make to Noosa's community,
environment, businesses and broader objectives. Permit assessments focus on the practical delivery of the
event, including safety, risk, compliance, location suitability and operational requirements.

Approval through one process does not guarantee approval through the other.

5.4 Event Categories and Assessment Procedure
The detailed event categories, strategic fit assessment, funding assessment principles, permit assessment
principles and event assessment pathways are contained within the Event Categories & Assessment
Procedure.
The Framework implementation is supported by the Noosa Events Management Policy and provides a
consistent approach to how events are categorised, assessed and progressed through funding and permit
pathways.



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