MCU14/0056 Economic impact report Att B - Information response

The proposed Myall Street tourist park, although relatively small, will add to Noosa’s, and
the Sunshine Coast’s, tourism infrastructure, particularly for the growing caravan and self-
contained traveller market.


3.3        Potential Impact
The introduction of a tourist park on the Myall Street site is expected to generate a
number of positive impacts for the township and the broader Noosa-Sunshine Coast
region.
    •    Tourist park visitors, whether staying overnight or for a few days, will spend in the
         Cooroy local community, contributing to the support of the town centre’s retail
         shops and services, as well as generating fuel sales.

    •    Provision of a modern, easily accessible tourist park will assist in enticing greater
         visitation to the Cooroy and Noosa hinterland areas, and serve as a base to
         explore its attractions. The tourism information kiosk in the service station will help
         inform and advise visitors of things to see and do, and encourage visitors to stay
         longer.

    •    The tourist park itself will generate economic benefits through its operations. A
         study undertaken on behalf of the Caravan, RV & Accommodation Industry of
         Australia Ltd (CRVA) found that for every $1 of caravan park income, $1.38 of
         local economic activity is generated by the individual park (multiplier effects). 4
The proposed tourist park will also have a broader economic benefit for the region and
Queensland.
The Queensland Government’s Queensland Drive Tourism Strategy 2013-2015 5 aims to
make Queensland the nation’s number one drive tourism destination by 2020, with
additional, well-planned accommodation, roadside infrastructure, rest areas and dump
points needed to enhance the drive tourism experience (page iii).
The Strategy acknowledges the importance of caravan parks to the drive tourism market,
and their decline:
         “There has been limited investment in new accommodation facilities in Queensland
         over the past decade. Investment has been hampered by a combination of factors
         including regulatory barriers, a challenging investment environment and planning
         constraints” (page 25).
         …


4
 BDO (SA) Pty Ltd, October 2012. Economic Benefit Report – Commercial Caravan Park to a
Local Community.
5
  Department of Tourism, Major Events, Small Business and the Commonwealth Games,
December 2012.

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Myall Street – Information Request Response
12022-1 Rev 0
22 December 2014