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ADOPTION OF NOOSA COUNCIL STRATEGIC LAND ACTIVATION POLICY · ATTACHMENT 1. Noosa Council Strategic Land Activation Policy
ATTACHMENT 1. NOOSA COUNCIL STRATEGIC LAND ACTIVATION POLICY
Council Policy
STRATEGIC LAND
ACTIVATION POLICY
Corporate Plan Reference: Theme 5 Excellence
Endorsed by Council: 21 November 2024
Policy Author: Director Corporate Services
POLICY STATEMENT
Noosa Council manages a portfolio of Land Assets that play a key role in achieving Noosa Council’s
strategic objectives.
As Noosa's Shire’s competing requirements for land demands grow, a strategic approach to Land
Activation is essential. This Policy provides a structured and systematic approach to ensure land assets,
when activated, are used to their full and optimum potential in line with the Noosa Plan 2020.
With limited public resources and increasing expectations for local government to strengthen
communities, it is crucial to maximise the value and utility of land assets.
This Policy guides Council Officers to take an informed, proactive and strategic approach to the
activation of Council owned land to drive positive outcomes for both the community and Council,
balanced with Council’s environmental values and the importance of retaining land for conservation.
PURPOSE
The Policy aims to provide a clear and structured framework for land activation by Council, ensuring
Land Assets support service provision while delivering meaningful impacts aligned with Council’s
strategies and goals.
By doing so, the Policy seeks to unlock opportunities for economic growth, community enhancement
and environmental stewardship.
SCOPE
This Policy applies to all land over which Council has influence, whether through current ownership,
trusteeship, leasing, licensing or future ownership.
In respect of Council’s strategic land holdings, Council may consider opportunities for Activation,
Acquisition, Divesting, Holding or Continuing (no change).
To support these potential actions, the Policy covers a wide range of strategic or priority land activation
activities generally featuring investment in non-core (or essential) infrastructure and revenue
generation. This may include:
• Land Activation Projects: Initiatives aimed at utilising land over which Council has influence to
achieve strategic outcomes.
• Commercial Activities: Commercial enterprises proposed on Noosa Council land, provided they
align with Council’s strategic goals and deliver benefit to the community.
• Community or Environment Projects: Projects that aim to enhance community welfare,
promote social cohesion and uphold environmental values, including a focus on conservation or
address specific community needs in line with Council’s objectives.
• Strategic Infrastructure Development: The development of key infrastructure projects on
Council land which are essential to supporting regional growth and service levels.
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OUT OF SCOPE
This Policy does not apply to the following, which may be governed by separate Council policies:
• Non-Commercial Recreation Use: Recreational use by the community that is not associated
with commercial activities or revenue generation.
• Community and Commercial Land Use Permits (Including Footpath Trading and Dining):
Activities related to trading and dining on footpaths, which are governed by separate Council
policies and specific Council regulations.
• Events and Festivals: Special events, festivals and public gatherings that are temporary and not
part of long-term land activation projects.
• Essential Core Civil Infrastructure Projects: Construction of essential infrastructure not limited
to roads, bridges and stormwater.
• Infrastructure Renewal or Replacement: Capital expenditure on renewal or replacement which
are essential for operational continuity rather than strategic land activation.
• Environment Levy Program: Land acquisitions, management and maintenance which are
governed by separate Council policy, guidelines and processes.
REVIEW
This policy will be reviewed once per Council term (every four years) or as required.
DEFINTIONS
Term Meaning
Land Assets Properties or parcels of land owned, managed or influenced by Council that hold
value for their potential to support various activities, including both developed and
undeveloped areas.
Land The process of utilising or developing Land Assets to maximise their potential and
Activation value, aligning with Council’s strategic objectives. Also referred to as Activation.
Land The Land Activation Framework adopted by Council to guide the activation of land
Activation assets.
Framework
Acquisition The process of obtaining Land Assets through purchase, lease, donation,
trusteeship, licencing or other legal means to support strategic objectives.
Divesting The process of selling or transferring ownership or control of Land Assets that are no
required for strategic objectives. Also referred to as Disposal.
Holding Retaining ownership or control of land without immediate plans for Land activation,
allowing for future use or activation when the timing or conditions are favourable.
Continuing The decision to maintain a Land Asset’s current use where it continues to align with
strategic objectives.
COUNCIL POLICY
01 – GUIDING PRINCIPLES
Land Activation is guided by Noosa’s Sustainability Principles outlined in the Noosa Council Corporate
Plan 2023-2028:
Resources are sustainably managed so that the lifestyle and wellbeing of the community is
1 enhanced whilst safeguarding our natural systems and without compromising the ability of
future generations to meet their own needs.
2 Noosa’s environment is protected, preserved, and managed in a manner that is nature
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positive, low carbon and climate resilient and respects our traditional owners spiritual and
cultural connection to Country.
Noosa’s economy is prosperous, resilient, circular, diverse, and protective of its unique
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environment, culture and heritage.
Noosa residents belong to a community that values and respects its diversity, accessibility,
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and affordability.
Noosa’s community is inclusive, safe, connected, and resilient and encourages participation
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and involvement across all life stages.
Noosa’s community benefits from quality places, good asset management, services and
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programs that enhance wellbeing, and support creative, active, and healthy lifestyles.
Good governance and policy is achieved through forward planning, effective, efficient and
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collaborative decision making, made in the interests of the community.
02 – FRAMEWORK
The Land Activation Framework is a structured process consisting of eight key steps across the
framework lifecycle that guides the identification, evaluation and implementation of Council Land
Activation projects.
Details on each step within the Land Activation Framework is provided in the table below.
Step 1 Background Information and Due Diligence
Purpose To systematically identify and review all critical information associated with the
proposed Land Activation to capture and understand all requirements, opportunities,
constraints and risks before progressing further.
Key Actions Conduct a comprehensive desk top analysis of the subject land, including land use
planning, overlay constraints, climate risks and development assessment,
environmental assessment, historical land use evaluation and legal considerations.
Commitments No commitment to proceed.
No dedicated budget – where investigation costs are required, existing operational
budgets may be utilised.
Step 2 Merit Assessment
Purpose To evaluate the concept and information gathered in relation to the proposed Land
Activation to:
• Ensure alignment with endorsed organisational strategies, plans and policies.
• Priority rank competing organisational strategies, plans and policies.
• Assess the concept and determine risks and opportunities with reference to risk
tolerance levels within Council’s Risk and Opportunity Framework.
• Assess highest, best and complimentary uses (current and future).
Key Actions • Internal stakeholder consultation to gather input and assess potential impacts.
• Desktop feasibility to assess the site suitability, viability and potential benefits of
the proposed Land Activation.
• Evaluate the extent to which the concept aligns with Council’s Strategies, Plans
and strategic objectives.
• Assessment of social, community, economic and environmental impacts.
• Review funding or grant opportunities.
Outcomes Evaluate benefits, impact, alignment and value before progressing further.
Commitments No commitment to proceed.
No dedicated budget – where investigation costs are required, existing operational
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budgets may be utilised.
Step 3 Internal Council Officer (Working Group) Peer Review
Purpose Internal collaborative critical peer review of due diligence and merit assessment with
a focus on assessing value as well as competing or complimentary land use and
demand requirements.
The Working Group will consist of Council officers, and if required relevant
stakeholders.
In cases of conflicting needs or priorities, competing Land Activation may be
escalated to the Executive Leadership Team, ensuring a clear reporting line for final
decision-making.
The next step following internal review may include seeking Council approval,
revision or rejection.
Key Actions • Conduct internal stakeholder consultation to gather input and assess potential
impacts.
• Perform a desktop feasibility to assess the viability and potential benefits of the
proposed land activation.
• Assessment of social, community, economic and environmental impacts.
• Evaluate the potential to achieve complimentary financial, economic,
environmental and social outcomes.
• Issue an organisational call-out to ensure there are no other opportunities, ideas
or projects in place for the land.
Commitments No commitment to proceed.
No dedicated budget – where investigation costs are required, existing operational
budgets will be utilised.
Step 4 Budget Initiative Request
Purpose Secure funding for the development of a detailed business case, feasibility study or
master plan if needed, ensuring that the land activation concept is thoroughly
reviewed before advancing.
Key Actions • Budget request for undertaking detailed business case, feasibility or master plan
if required.
Commitments Commitment to fund and undertake detailed review only.
Outcomes of this stage will inform Council decision to proceed with the concept as
a project.
Step 5 Detailed Project Decision Review
Purpose In alignment to the QTC Project Decision framework, where considered appropriate
undertake the independent detailed business case to comprehensively understand
analysis to seek independent assessment of project value.
Key Actions • Pre-feasibility studies and business case, including needs, financial and ratepayer
assessment, risk assessment, economic impact, cost benefit, funding,
procurement and market approach and/ or concept master plan.
Commitments Outcomes of this stage will inform Council decision to proceed with the concept as
a project.
Step 6 Implementation Planning
Purpose Review and finalise the procurement and market approaches, funding applications,
delivery (procurement, market and contract) model, budget, and project plan
including resourcing, to ensure a well-informed execution of the project that mitigates
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delivery risks and aligns to the intent.
Key Actions • Procurement and market approaches that comply with legislation and Council
policies.
• Detailed project planning to ensure successful project execution and operations
implementation.
• Risk mitigation in line with Council’s risk tolerance levels.
• Funding strategy and implementation.
• Where relevant, communication and engagement planning with consideration of
community risks and opportunities.
Commitments There is Council commitment to proceed and with budget, but this may be subject to
successful external funding and/or market response for the land acquisition or
activation project.
Step 7 Project Delivery
Purpose Delivery in line with the project plan per Council’s project management framework.
Key Actions • Procurement in line with relevant legislation and Council policy.
• Contract management in line with Council’s Contract Management Framework.
• Project management in line with Council’s Project Management Framework.
• Where relevant, community engagement in line with community and engagement
planning.
Commitments There is Council commitment to proceed and with budget.
Step 8 Knowledge Base and Lessons Learned (Ongoing)
Purpose Continually identify lessons learned from previous opportunity assessment and
uncover key regional and industry learnings to facilitate a culture of continuous
improvement for land activation projects.
Key Actions • Post-Project Review upon completion of projects.
• Knowledge Sharing via case studies and training sessions to share insights and
best practice.
• Continuous Improvement to inform future projects and refine Council policies and
procedures.
Commitments There is Council commitment to proceed ongoing. No budget is required.
Steps 1-8 Support
Support Operational procedures, forms, templates, and training will be provided throughout
Steps 1-8 of the Land Activation Framework to ensure consistent implementation,
support decision-making, and equip Council officers with the necessary tools and
knowledge for effective land activation.
IMPLEMENTATION
To ensure that the policy is effectively implemented, it should be embedded within Council’s business
and operational processes. Key components of this approach include:
• Regular Scanning for Opportunities: Regular and proactive search for potential land activation
opportunities that could deliver significant impacts for the community and Council. This involves a
continuous review of Council’s land portfolio to identify underutilised or strategically important land
assets that could be activated.
• Comprehensive Due Diligence: Before any land activation is undertaken, a thorough due
diligence process should be conducted. This includes site analysis, environmental assessments,
legal reviews, consultation with key stakeholders and needs assessment. The goal is to ensure
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that all potential risks, challenges and opportunities are fully understood before a project proceeds.
• Centralised Register of Opportunities: A centralised register of prioritised land activation
opportunities and projects that serves as a key resource for tracking and managing Council’s land
assets, ensuring that opportunities are pursued in a coordinated and strategic manner.
• Land Activation Framework: A land activation framework that provides a structured process for
evaluating and advancing land activation projects. This framework includes a Working Group
Review process, where representatives from across Council’s departments and disciplines
collaborate to assess the feasibility, alignment and potential impacts of proposed projects.
POLICY COMPLIANCE
All Land Activation should align with this Policy, to ensure optimal outcomes are achieved through
comprehensive due diligence and merit-based assessment.
ROLES AND RESPONSIBILITIES
Councillors: Councillors will consider and adopt the Policy.
Chief Executive Officer (CEO) and Executive Team: The CEO and Executive Team will endorse the
Policy for adoption and provide leadership and commitment in complying with the Policy and relevant
legislation and policies.
Director Corporate Services: As the Policy owner, the Director Corporate Services is responsible for
developing, implementing and maintaining the Policy, ensuring it aligns with organisational values and
strategic objectives, while also engaging stakeholders, overseeing compliance, monitoring
effectiveness, and facilitating ongoing revisions as needed.
Commercial Business Advisor: Maintains the centralised register of land activation opportunities,
projects, lessons learned and reference materials.
Council Officer Strategic Land Working Group: The multidisciplinary working group provides internal
peer review of any strategic land opportunities or concepts as a stage-gate before detailed assessment
commences and ensures the opportunity or concept aligns to this Policy.
Council Officers: Council officers undertaking the planning, approval, and implementation of strategic
land activation projects must comply with the Policy. It is the responsibility of Officers to understand the
meaning and intent of this Policy. Training materials will be made available to support officers in
applying the Policy effectively and consistently.
RELEVANT LEGISLATION AND POLICIES
Council Policy:
• Financial Sustainability Policy
• Use of Project Decision Framework Toolkit Organisational Policy
• Land Tenure Policy
• Local Law (1) Administration
• Local Law (4) Local Government Controlled Areas, Facilities, Infrastructure and Roads
• Commercial Use of Community Land Policy
• Community Purpose Land and Infrastructure Tenure Policy
• Procurement Policy
• Enterprise Risk and Opportunity Management Policy and Framework
• Place Based Approach Organisational Policy
Legislation:
• Land Title Act 1994
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• Land Act 1994
• Local Government Act 2009
• Local Government Regulation 2012
• State Planning Policy
• Body Corporate and Community Management Act 1997 (Qld)
• Environmental Protection Act 1994 (Qld)
• Planning Act 2016 (Qld)
• Property Law Act 1974 (Qld)
• Retail Shop Leases Act 1994 (Qld)
• Residential Tenancies and Rooming Accommodation Act 2008 (Qld)
• Work Health and Safety Act 2011 (Qld)
HUMAN RIGHTS STATEMENT
In developing this Strategic Land Activation Policy, the subject matter has been considered in
accordance with the requirements of the Queensland Human Rights Act 2019. It is considered that the
subject matter does not conflict with any human rights and supports a human rights approach to
decision-making by Council.
Council representatives will endeavour to act and make decisions under this Policy in a manner that is
compatible with human rights. In particular, representatives will endeavour to:
• identify relevant human rights which may be affected by the action or decision,
• give proper consideration to the impact of its actions and decisions on human rights, and
• ensure that any conduct or decision by Council which limits an individual’s human rights is
reasonable and justifiable.
This Policy should be read in conjunction with Council’s Human Rights Policy.
Version control:
Version Reason/ Trigger Change (Y/N) Endorsed/ Reviewed by Date
1.0 Create New Council
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