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Peregian Community Survey FINAL - Summary Report · MCU13/0092

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Peregian	
  Beach	
  Community	
  Survey	
  –	
  	
  
Character,	
  future	
  growth,	
  community	
  knowledge,	
  open	
  space,	
  local	
  
economics,	
  sustainability,	
  engagement,	
  participation	
  
A	
  University	
  of	
  the	
  Sunshine	
  Coast	
  and	
  Peregian	
  Community	
  Partnership	
  
Course	
  Coordinator	
  –	
  Bronwyn	
  Buksh	
  [email protected]	
  

October	
  2012	
  


Introduction	
  and	
  background	
  

In August and September 2012, 3rd year students from The University of the Sunshine Coast course on
Public Participation and Conflict Resolution were fortunate to be able to design and implement a
consultation project within the town of Peregian Beach, critiquing best practice literature and methods
for proactive engagement, including limitations within process.

The topic area of study chosen was in response to a request from key stakeholders in the Peregian
community to explore community perspectives into future growth and characteristics of the town that the
community values. This ‘snapshot’ survey forms part of many independent consultation activities
recently undertaken by various community groups and University students, that collectively will generate
a body of data that a wide range of community stakeholders can refer to in their decision-making
processes. Importantly it enables the community to discern the gaps in knowledge and form a more
considered argument.

This report is a summary of the process and results based on a collation of student assignments.

The	
  purpose	
  of	
  the	
  survey	
  	
  

To provide the general Peregian community and other key stakeholders (Council, business groups,
sporting groups, other community assoc.) with data of community attitudes in order to:

−     To help Peregian Beach residents, visitors and local business owners establish a consensus on
      local character, values and concerns held within the community.

−     To raise awareness of the advantages of the constructive and proactive (as opposed to reactive)
      development of a community based future development plan that protects the community’s values.

−     To provide the town with results of the survey so that an accurate representation of the concerns
      and feedback can assist the community in this decision-making processes.

−     To facilitate relationship and knowledge building between local business owners, residents,
      organizations, clubs and groups.

An important aspect of the learning process was the acknowledgment of the inherent limitations within
all public participation methods including time, representation and resource constraints.

                                                                                                        1


[OCR of page images]
Peregian Beach Community Survey —

Character, future growth, community knowledge, open space, local
economics, sustainability, engagement, participation

A University of the Sunshine Coast and Peregian Community Partnership
Course Coordinator — Bronwyn Buksh [email protected]

October 2012

Introduction and background

In August and September 2012, 3" year students from The University of the Sunshine Coast course on
Public Participation and Conflict Resolution were fortunate to be able to design and implement a
consultation project within the town of Peregian Beach, critiquing best practice literature and methods
for proactive engagement, including limitations within process.

The topic area of study chosen was in response to a request from key stakeholders in the Peregian
community to explore community perspectives into future growth and characteristics of the town that the
community values. This ‘snapshot’ survey forms part of many independent consultation activities
recently undertaken by various community groups and University students, that collectively will generate
a body of data that a wide range of community stakeholders can refer to in their decision-making
processes. Importantly it enables the community to discern the gaps in knowledge and form a more
considered argument.

This report is a summary of the process and results based on a collation of student assignments.

The purpose of the survey

To provide the general Peregian community and other key stakeholders (Council, business groups,
sporting groups, other community assoc.) with data of community attitudes in order to:

— To help Peregian Beach residents, visitors and local business owners establish a consensus on
local character, values and concerns held within the community.

- To raise awareness of the advantages of the constructive and proactive (as opposed to reactive)
development of a community based future development plan that protects the community's values.

- To provide the town with results of the survey so that an accurate representation of the concerns
and feedback can assist the community in this decision-making processes.

- To facilitate relationship and knowledge building between local business owners, residents,
organizations, clubs and groups.

An important aspect of the learning process was the acknowledgment of the inherent limitations within
all public participation methods including time, representation and resource constraints.
Full text of the other 22 pages

Page 2

Key	
  issues	
  	
  

1. Local Economic Forum – Peregian Beach July 2012 - Raeleen Kaesehagen

Created a platform for discussion and debate regarding the benefits of continuing a ‘local economy
approach’ to future strategic planning in Peregian. This includes issues of local ownership, diversity and
buying local as key to sustained economic growth, happiness and a healthier community (Shuman
2000,2012; Time Magazine, 2008).

“Peregian Beach has the foundation for a wonderfully prosperous, completely unique, economically
thriving, vibrant town. It already has diverse, independently owned local businesses, strong community
spirit, character, charm, many active non profits including an organic veggie village, food co-op,
community house, free live music event and surf club. The community is healthy and the town is a walk-
able and bike-able town. There are defined commercial and open space and recreation areas. It is safe
and works with it's environment in a pleasant and sustainable way”

2. Provision of areas zoned Open Space Recreation

Future requirements for access to both open space and recreational areas, has been identified of key
concern as population increases on the Sunshine Coast (RDA, 2012).

The 2010 successful application with the Planning and Environment court to change the zoning at the
Peregian Caravan Park from Open Space Recreation to Semi Detached Housing, followed by the
recent purchase of the Bowls Club site by a commercial developer Multi Span. This recent context has
raised significant concern within the Peregian community regarding the importance of access and future
recreation needs for all ages in the community, and the repercussion of such decisions on the future
economic development of the town.

The distinction with the Bowls Club Site is that is a privately owned space (that is zoned open space
recreation), and as outlined in the SCRC Open Space Strategy (2011,p9) the Strategy does not address
privately owned open space or open space managed by State or Federal Govt.

3. Local Area Codes

Examples in the region of Local area Codes include the Blackall Range, Buderim and Forest Glen
(Maroochy Plan, 2000) and provide the community with an extra overlay within the planning scheme to
ensure that form and character elements are consistent with Council/Community intent. Local Area
Codes take precedence where another planning code exists within the decision-making hierarchy.

This is a mechanism that was flagged at the Local Economic Forum (July 2012) to be further considered
by the Peregian Community to maintain and further develop the unique community qualities and
business strengths of the town. Example of some of the existing provisions in these Sunshine Coast
precincts include:

      −      To protect natural and village character

      −      Maintain quality of life and businesses for locals and visitors

      −      Local transport networks are enhanced (pedestrian, cycle and PT)

      −      Best practice sustainability and design

      −      Business and community precincts

      −      Biodiversity

                                                                                                        2

Page 3

Guiding	
  Principles	
  	
  

The IAP2 core values were developed with broad international input to identify those aspects of public
participation, which cross national, cultural, and religious boundaries.

The Sunshine Coast Regional Council recognises the full spectrum of engagement activities from
informing through consulting and involving to collaboration and empowerment as advocated by the
International Association of Public Participation (IAP2) (Community Engagement Policy 2009 p3) for
use in the development and implementation of public participation processes.

Within class the theoretical principles and IAP2 were examined and challenged within examples of best
practice application and inauthentic consultation cases. The student designed Consultation Plans
including stakeholder analysis, were prepared with this consideration, and importantly the ability to
critically analyse results based on sample and survey method.




IAP2	
  Core	
  Values	
  -­‐	
  ‘putting	
  people	
  at	
  the	
  heart	
  of	
  decision-­‐making	
  that	
  impacts	
  their	
  lives’	
  	
  

The	
  purpose	
  of	
  these	
  core	
  values	
  is	
  to	
  help	
  organisations,	
  decision	
  makers	
  and	
  practitioners	
  
make	
  better	
  decisions	
  which	
  reflect	
  the	
  interests	
  and	
  concerns	
  of	
  potentially	
  affected	
  people	
  
and	
  entities.	
  	
  
	
  
1.	
  The	
  public	
  should	
  have	
  a	
  say	
  in	
  decisions	
  about	
  actions	
  that	
  could	
  affect	
  their	
  lives.	
  
	
  
2.	
  Public	
  participation	
  includes	
  the	
  promise	
  that	
  the	
  public's	
  contribution	
  will	
  influence	
  the	
  
decision.	
  
	
  
3.	
  Public	
  participation	
  promotes	
  sustainable	
  decisions	
  by	
  recognizing	
  and	
  communicating	
  
the	
  needs	
  and	
  interests	
  of	
  all	
  participants,	
  including	
  decision	
  makers.	
  
	
  
4.	
  Public	
  participation	
  seeks	
  out	
  and	
  facilitates	
  the	
  involvement	
  of	
  those	
  potentially	
  affected	
  
by	
  or	
  interested	
  in	
  a	
  decision.	
  
	
  
5.	
  Public	
  participation	
  seeks	
  input	
  from	
  participants	
  in	
  designing	
  how	
  they	
  participate.	
  
	
  
6.	
  Public	
  participation	
  provides	
  participants	
  with	
  the	
  information	
  they	
  need	
  to	
  participate	
  in	
  
a	
  meaningful	
  way.	
  

7.	
  Public	
  participation	
  communicates	
  to	
  participants	
  how	
  their	
  input	
  affected	
  the	
  decision.	
  




	
  




                                                                                                                                                     3


[OCR of page images]
Guiding Principles

The IAP2 core values were developed with broad international input to identify those aspects of public
participation, which cross national, cultural, and religious boundaries.

The Sunshine Coast Regional Council recognises the full spectrum of engagement activities from
informing through consulting and involving to collaboration and empowerment as advocated by the
International Association of Public Participation (IAP2) (Community Engagement Policy 2009 p3) for
use in the development and implementation of public participation processes.

Within class the theoretical principles and IAP2 were examined and challenged within examples of best
practice application and inauthentic consultation cases. The student designed Consultation Plans
including stakeholder analysis, were prepared with this consideration, and importantly the ability to
critically analyse results based on sample and survey method.

IAP2 Core Values - ‘putting people at the heart of decision-making that impacts their lives’
The purpose of these core values is to help organisations, decision makers and practitioners
make better decisions which reflect the interests and concerns of potentially affected people
and entities.

1. The public should have a say in decisions about actions that could affect their lives.

2. Public participation includes the promise that the public's contribution will influence the
decision.

3. Public participation promotes sustainable decisions by recognizing and communicating
the needs and interests of all participants, including decision makers.

4. Public participation seeks out and facilitates the involvement of those potentially affected
by or interested in a decision.

5. Public participation seeks input from participants in designing how they participate.

6. Public participation provides participants with the information they need to participate in
a meaningful way.

7. Public participation communicates to participants how their input affected the decision.

Page 4

Collating	
  the	
  Results	
  

−    Six student groups focused on one of the key stakeholder groups for communicating the purpose
     and use of the survey data. The groups also conducted informal discussions attended meetings
     that provided greater context for analysis.

    Sports and recreation clubs/organisations
    Individual businesses and trader organisations (2 groups)
    Community groups/ general & environmental
    School andChange   in Method
                 kinder organisations
    Produce Markets & Originals
                  The initial consultation plan devised a multi modal process for consultation as seen in figure 1. The details and justification be
−    The surveycan
                closed  on thein 6/9/12
                   be viewed            with 100Analysis
                                 the Stakeholder responses   available for
                                                         and Community     analysis
                                                                        Plan.       on SurveyofMonkey
                                                                              The development           and
                                                                                                the online   a and the circulation of
                                                                                                           survey
     further undertaken
                memberson  paper.
                        of the sporting stakeholder group achieved reasonable success. Due to unforseen barriers in the more personal ind
−    Quantitative answers were collected and converted into graphs to assist in analysis
                  stakeholder engagement, the methodology was altered by the project team. The second and third steps were replaced by a s
−    Written responses were also viewed to add context and a richness to the data gathered
                  and engagement step that aimed to observe the perspective of the community toward sport and recreation. This was done a
−    All raw data and comments is available for review Appendix A
                  beach community forum for recreational space usage.
−    Student Group reports have been sent to the relevant Key Stakeholder group for consideration.
Below is an example of one of the Student Teams consultation process with a stakeholder group.
                                              1. Online survey distribution

                     Engagement with sporting clubs to distribute survey links to members



                                  2. Personal questioning of sporting club members

                           Gain insights and opinions to the issues discussed in surveys



                                               3. Organised focus groups

                             Mediate and observe perspectives and potential conflicts
                 Figure 1 Initial methodology from the first consultation plan document




Limitations
The survey sample is not representational of the entire Peregian Community, and provides a snapshot
only from the members of key community stakeholder groups.

The students identified the careful consideration that needs to be given to future consultation processes
by Council and other community groups regarding opportunities to engage in a wider capacity.

                                                                                                                       4

Page 5

Findings	
  


The results below include some of the comparative analysis taken from different student groups
between the whole ‘Greater’ Survey responses and Local Business responses. Please refer to the raw
data in the Appendix of the report for full comments included in the responses.



Question 1: Below is a list of key elements that have been used to describe the current character of
Peregian Beach. Here we are interested in understanding how you rate the importance of each element
to the collective character of Peregian Beach, if at all!




Figure 1: Local Businesses response to Question 1.




                                                                                                     5

Page 6

Figure 2: Greater survey response to Question 1.

Local businesses included the Peregian Originals as an element of significance importance to local
character. More than half of the respondents saw the Town Square and Business Precinct and Diversity
in locally owned business as either Very Important or Important.

In response to the same question, the Greater Survey respondents saw the Foreshore Park, including
the skate-park, Surf Lifesaving Club and beach as the characteristic with the highest percentage of
importance.

Of significance is the greater percentage of importance to the Business Precinct and Diversity of locally
owned businesses that was given by the Greater Survey.


 100.00%	
  
  90.00%	
  
  80.00%	
  
  70.00%	
  
  60.00%	
  
  50.00%	
  
  40.00%	
  
  30.00%	
                                                                        Very	
  Important	
  
  20.00%	
  
  10.00%	
                                                                        Important	
  
   0.00%	
  
                                                                                  Minor	
  Importance	
  
                                                                                  Not	
  Important	
  




                                                                                                            6


[OCR of page images]
Survey Response

 

 

 

 

 

 

 

 

 

 

90

80

70 4

eo

<0 = Very Important
= Important

40 + = Minor Importance

<0 = Not Important
Response Count 99

20 4

10

°o

3) ») 3 4) e) f 2) h)
Figure 2: Greater survey response to Question 1.

Local businesses included the Peregian Originals as an element of significance importance to local
character. More than half of the respondents saw the Town Square and Business Precinct and Diversity
in locally owned business as either Very Important or Important.

In response to the same question, the Greater Survey respondents saw the Foreshore Park, including
the skate-park, Surf Lifesaving Club and beach as the characteristic with the highest percentage of
importance.

Of significance is the greater percentage of importance to the Business Precinct and Diversity of locally
owned businesses that was given by the Greater Survey.

 

100.00%
90.00%
80.00%
70.00% ~
60.00% *
50.00% *
40.00% +
30.00% ~ ™ Very Important

 

 

 

 

 

 

 

 

20.00%
10.00%
0.00%

 

 

= Important
™ Minor Importance

™ Not Important

Page 7

Question 2: What are the factors that influence your consumer behaviour? Please rate in order of
importance?




Figure 3: Local Businesses response to Question 2.
 Question 2 focused on factors influencing consumer behaviour, with local business employees rating
product quality higher than consumer experience as well as whether the product was locally owned or
produced. Clearly local business owners found these factors important. Quality of product again stood
out within the results from the same question of the Greater Survey.
It is noteworthy to see here that compared to customer experience, locally owned produce and
economic development PRICE was the least valued consumer influence.




                                                                                                   7

Page 8

       Question 3: How you would you feel if larger generic chain stores started moving into the business
       precinct (Town Square) of Peregian Beach?
       	
  
       	
  
       	
  
                              Attitude	
  towards	
  chain	
  stores	
  
       	
                                      1%	
     4%	
  
                                                                 2%	
  
       	
  
       	
  
                                                                                        Great	
  
       	
  
                                                           26%	
                        Ok	
  
                                                                                        Do	
  no	
  care	
  either	
  
                                                                                        Concerned	
  
                                    68%	
  
                                                                                        Very	
  Concerned	
  




       −      Majority of participants are opposed to commercial development on land currently zoned Open
              Space Community Recreation.


       −      83% of participants are very concerned or concerned about the development of chain stores in
              Peregian.


       Question 4: Do you think that this is probably inevitable in the future?
       	
  
       	
                            Are	
  chainstores	
  inevitable	
  in	
  the	
  future?	
  
       	
  
       	
                                                         Yes	
     No	
  
       	
  
       	
  
	
                                                                          22%	
  
	
  
       	
  
       	
                                               78%	
  
       	
  
       	
  
       This is the most significant result of the survey and illustrates the positive, competent and active local
       community. Only 22% of participants believe the development of chain stores in Peregian is inevitable
       in the future.




                                                                                                                         8


[OCR of page images]
Question 3: How you would you feel if larger generic chain stores started moving into the business

precinct (Town Square) of Peregian Beach?

Attitude towards chain stores

1% -4% 2%

     

@Great

BOk

Do no care either
® Concerned

Very Concerned

— Majority of participants are opposed to commercial development on land currently zoned Open
Space Community Recreation.

— 83% of participants are very concerned or concerned about the development of chain stores in

Peregian.

Question 4: Do you think that this is probably inevitable in the future?

Are chainstores inevitable in the future?

™Yes ™No

This is the most significant result of the survey and illustrates the positive, competent and active local
community. Only 22% of participants believe the development of chain stores in Peregian is inevitable

in the future.

Page 9

Question 5: Would you support Commercial Development on areas currently zoned Open Space
Community Recreation?	
  
         	
  
	
                 Would	
  you	
  support	
  commercial	
  development	
  on	
  areas	
  
	
                 currently	
  zoned	
  Open	
  Space	
  Community	
  Recreation?	
  



                                                      Yes	
  
                                                      6%	
  




                                                 No	
  
                                                94%	
  




Very clear respondent consensus with regards to changes in zoning for commercial purposes.




Question 6: How important to you is local business?




Question 6 considered the importance of supporting local business. Again it was noteworthy to see a
great response in terms of importance coming from the Greater Survey rather than Local Business
owners/employees.
Of more significance, is not one rating of low or very low was given, showing an obvious indication of
surveyed sentiment.




                                                                                                         9


[OCR of page images]
Question 5: Would you support Commercial Development on areas currently zoned Open Space

Community Recreation?

Would you support commercial development on areas
currently zoned Open Space Community Recreation?

 

Very clear respondent consensus with regards to changes in zoning for commercial purposes.

Question 6: How important to you is local business?

Local Business Owners Survey Response

 

m Very High
= High

= Medium
m Low

m Very Low

  

 

 

 

Question 6 considered the importance of supporting local business. Again it was noteworthy to see a
great response in terms of importance coming from the Greater Survey rather than Local Business
owners/employees.

Of more significance, is not one rating of low or very low was given, showing an obvious indication of
surveyed sentiment.

Page 10

    Question 7: Would you be willing to support local business more if you knew that the proceeds
    supported local social and physical infrastructure the diversity of business opportunities and unique
    character of the Town?




    This question investigated the willingness of local business support in relation to knowing about the
    proceeds and benefits supported the town.

    	
  
    	
  
    	
  
    	
                                      Willingness	
  to	
  support	
  local	
  
    	
  
    	
                                               business	
  
    	
  
    	
  
    	
              No	
        8.30%	
  
    	
  
    	
  
    	
            Yes	
  	
                                                                                     91.70%	
  
    	
  
    	
  
    	
                   0.00%	
  10.00%	
  20.00%	
  30.00%	
  40.00%	
  50.00%	
  60.00%	
  70.00%	
  80.00%	
  90.00%	
  
                                                                                                                        100.00%	
  

    	
  
•   91.7%	
  of	
  participants	
  would	
  be	
  willing	
  to	
  support	
  local	
  business	
  more	
  than	
  they	
  do	
  now.	
  
    	
  
    	
  

    Further	
  Application
    	
  
    Part of the purpose of the consultation process was aimed at assessing the attitudes of the Peregian
    Community regarding further consultation in relation to the development of a ‘Local Economic Model’
    and/or the development of a Local Area Code for Peregian.


                                                                                                                                            10


[OCR of page images]
Question 7: Would you be willing to support local business more if you knew that the proceeds
supported local social and physical infrastructure the diversity of business opportunities and unique
character of the Town?

Local Business Owners Survey Response

 

 

m Yes
=No

 

 

 

 

This question investigated the willingness of local business support in relation to knowing about the
proceeds and benefits supported the town.

Willingness to support local
business

No

 

0.00% 10.00%20.00%30.00%40.00%5 0.00%60.00%7 0.00%80.00%90.00%.00.00%

* 91.7% of participants would be willing to support local business more than they do now.

Further Application

Part of the purpose of the consultation process was aimed at assessing the attitudes of the Peregian
Community regarding further consultation in relation to the development of a ‘Local Economic Model’
and/or the development of a Local Area Code for Peregian.

10

Page 11

Question 9 within the survey asked participants about whether they supported further consultation
regarding the issues discussed.

Results found that 96.8% of respondents supported further information and consultation regarding the
development of a ‘Local Area Code’ that protects character, and 94% support further information and
consultation regarding the development of a Local Economic Model.



                                  Further	
  Community	
  Consultation	
  
                    100.00%	
  

                      80.00%	
  

                      60.00%	
  
                                                                                                                    Yes	
  
                      40.00%	
  
                                                                                                                    No	
  
                      20.00%	
  

                        0.00%	
  
                                         Local	
  area/place	
  code	
  that	
     Local	
  Economic	
  Model	
  
                                            protects	
  character	
  


	
  
Additional	
  comments	
  	
  	
  	
  

The success of this consultation process can be measured by the potential strengthening of community
networks and building of social capital. This may include cooperation between Community groups in
joint ventures aimed at shaping the future of Peregian Beach.

This consultation was undertaken on behalf of the Peregian community for the benefit of the Peregian
community and therefore the findings belong to and will be made available to community members and
groups.

One student group used the analogy of their experience working with the issues identified by the
Community regarding Peregian Beach, with the word ‘crisis’ in Chinese, which contains two characters.
The first meaning ‘danger’, and the second meaning ‘opportunity’.

All the student groups saw much opportunity in this community to guide the process of creating a long-
term economically diverse, vibrant, healthy, living community.




                                                                                                                              11


[OCR of page images]
Question 9 within the survey asked participants about whether they supported further consultation
regarding the issues discussed.

Results found that 96.8% of respondents supported further information and consultation regarding the

development of a ‘Local Area Code’ that protects character, and 94% support further information and
consultation regarding the development of a Local Economic Model.

Further Community Consultation

 

100.00%

 

 

80.00%

 

 

60.00%
BYes

 

 

40.00%
BNo

 

 

20.00%

 

0.00%
Local area/place code that Local Economic Model
protects character

Additional comments

The success of this consultation process can be measured by the potential strengthening of community
networks and building of social capital. This may include cooperation between Community groups in
joint ventures aimed at shaping the future of Peregian Beach.

This consultation was undertaken on behalf of the Peregian community for the benefit of the Peregian
community and therefore the findings belong to and will be made available to community members and
groups.

One student group used the analogy of their experience working with the issues identified by the
Community regarding Peregian Beach, with the word ‘crisis’ in Chinese, which contains two characters.

The first meaning ‘danger’, and the second meaning ‘opportunity’.

All the student groups saw much opportunity in this community to guide the process of creating a long-
term economically diverse, vibrant, healthy, living community.

11

Page 12

References	
  

International Agreement on Public Participation 2007, IAP2 Spectrum on Public Participation, available
[online],http://www.iap2.org.au/sitebuilder/resources/knowledge/asset/files/36/iap2spectrum.pdf, viewed
9 August 2012.

Kaesehagen, R 2012, Moving towards greater community and local business prosperity, available
[online], http://www.inperegianbeach.com/2012/08/01/proactive-approach-to-protecting-the-plan/,
viewed 6 August 2012.
New York Times http://www.nytimes.com/2008/10/08/dining/08verm.html

Regional Development Australia (2012) Sunshine Coast Regional RoadMap 2012/13

Shuman, M (2012) Local Dolars, Local Sense. How to shift your money from Wall Street to main Street
and Achieve Prosperity, Post Carbon Institute, USA.

Sunshine Coast Council 2011, Open Space Strategy 2011, available [online],
http://www.sunshinecoast.qld.gov.au, viewed 15 August 2012.

Thompson, R 2012, Stakeholder analysis; winning support for your projects, available [online],
       http://www.mindtools.com/pages/article/newPPM_07.htm, viewed 7 August 2012.

	
  
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References

International Agreement on Public Participation 2007, IAP2 Spectrum on Public Participation, available
[online], http://www.iap2.org.au/sitebuilder/resources/knowledge/asset/files/36/iap2spectrum.pdf, viewed
9 August 2012.

Kaesehagen, R 2012, Moving towards greater community and local business prosperity, available
[online], http:/Avww.inperegianbeach.com/2012/08/01/proactive-approach-to-protecting-the-plan/,
viewed 6 August 2012.

New York Times http:/vww.nytimes.com/2008/10/08/dining/08verm.html

Regional Development Australia (2012) Sunshine Coast Regional RoadMap 2012/13

Shuman, M (2012) Local Dolars, Local Sense. How to shift your money from Wall Street to main Street
and Achieve Prosperity, Post Carbon Institute, USA.

Sunshine Coast Council 2011, Open Space Strategy 2011, available [online],
http:/;www.sunshinecoast.qld.gov.au, viewed 15 August 2012.

Thompson, R 2012, Stakeholder analysis; winning support for your projects, available [online],
http:/www.mindtools.com/pages/article/newPPM_07.htm, viewed 7 August 2012.

 

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PAGE: PEREGIAN COMMUNITY - ATTITUDES TOWARD LOCAL CHARACTER, ECONOMIC AND COMMUNI...

1. 1. Below is a list of key elements that have been used to describe the current G Create Chart W Download
character of Peregian Beach. Here we are interested in understanding how you rate the importance of each

element to the collective character of Peregian Beach, if at all!

 

 

Minor Not Response
Very Important Important
Importance Important Count
a) The Town Square and Business
Precinct (provision of public space 74.5% (73) 22.4% (22) 3.1% (3) 0.0% (0) 98
including street furniture)
b) Diverse range of locally/regionally
TSS Sse 61.6% (61) 32.3% (32) 6.1% (6) 0.0% (0) 99
c) Fortnightly Produce and Craft Markets 67.3% (66) 27.6% (27) 3.1% (3) 2.0% (2) 98
d) Fortnightly free Peregian Originals
community music event 66.3% (65) 25.5% (25) 4.1% (4) 4.1% (4) 98
e) Open Space and Recreation Precinct —
(Tennis Club, Volley Ball Courts, Local
ee er i ee 69.7% (69) 27.3% (27) 3.0% (3) 0.0% (0) 99
Village, Di Hurst Oval)
f) Foreshore Park - Playground, Skate
Park, Surf Life Saving Club and Beach 85.9% (85) 13.1% (13) 1.0% (1) 0.0% (0) 99
g) Walkable and bikeable town 72.7% (72) 23.2% (23) 4.0% (4) 0.0% (0) 99
h) Active local community participation 71.4% (70) 24.5% (24) 4.1% (4) 0.0% (0) 98
Additional comments 44
Show Responses
answered question 99
skipped question 1
2. What are the factors that influence your consumer behaviour? Please rate in @ Create Chart W Download
order of importance.
Very Fence Minor Not Rating Response
Important
important sitter important important Average Count
Locally owned or produced aca es aca 1.0% (1) 0.0% (0) 1.00 99
. 25.8% 58.8% 8.2%
Price (25) (57) (8) 6.2% (6) 1.0% (1) 1.00 97
Overall experience — place, 46.9% 44.9% 6.1%
service, knowledge (46) (44) (6) 20%) 0.0% (0) ay oe
, 33.3% 47.5% 16.2%
Local economic development (33) (47) (16) 3.0% (3) 0.0% (0) 1.00 99
68.7% 31.3% 0.0%
Quality of product (68) (1) (0) 0.0% (0) 0.0% (0) 1.00 99
answered question 99
skipped question 1

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Percent Count
Great I 1.0% 1
OK a 4.1% 4
Do not care either way I 2.0% 2
Concerned a 24.5%

Very Concerned Ee 68.4% 67
omer

 

 

21.6% 21

 

 

Additional comments 32

 

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Percent Count
Yes | 6.2% 6
No be 93.8% 91
Feel free to give supporting reason. i.e. Because... 30

Show Responses

 

 

 

 

 

 

 

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7. Would you be willing to support local business more if you knew that the

@ Create Chart

W Download

proceeds supported local social and physical infrastructure, the diversity of business opportunities and unique

 

 

 

character of the Town?
Response Response
Percent Count
Yes ee 91.7% 88
No ; | 8.3% 8
Additional comment 44
Show Responses
answered question 96
skipped question 4
PAGE: SUGGESTED APPROACHES FROM THE PEREGIAN LOCAL ECONOMIC FORUM
8. Do you support further information and community consultation about these G Create Chart W Download
approaches?
Response
Yes No
Count
Local area/place code that protects character 96.8% (90) ae 93
Local economic model 94.0% (78) ot 83
Additional comments 7
Show Responses
answered question 94
skipped question 6

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9. Some quick demographic questions, Are you? (please select those that apply)

@ Create Chart W Download

 

 

Response Response
Percent Count

A resident of Peregian Beach ee 57.9% 55

A resident of Sunshine Coast PF 44.2% 42

Visitor : | 5.3% 5

Male Pe 32.6% 31

Female ee 56.8% 54

| own or work in a local business within the

Peregian and local surrounding area. a oe ae

Aged 18-24 | 7.4% 7

Aged 25-34 iz 12.6% 12

Aged 35-49 Pe 41.1% 39

Aged 50-64 | 18.9% 18

Aged >65 ; 15.8% 15

Any further or additional information 16

Show Responses

answered question 95

skipped question 5

10. Any ideas, comments or suggestions about the current or future character of Peregian Beach = Download
you believe will help inform local community and stakeholder decision-making?

Response
Count

Show Responses 36

answered question 36

skipped question 64

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1. The beach is the focal point of all coastal towns. | believe a good idea would be to create a large pool enclosure on the beach
to create safe and protected swimming. Such a pool would be a huge and unique attraction. To take this idea further, one could
build a number of 'T' shaped groynes along the beach to reduce wave action and faciliate safer swimming as well as providing
wind breakes / shelters. Reeucing wave action would also protect against erosion, especially if sea levels rise. Such a project
would need to study sand current movemens but | am sure it coulkd be done. Such a project would draw millions more tourists
to the sunshine coast, including surfers if reefs were constructed to create well-formed waves. 2. Additional parking is
desperately needed and is the numer one development that would support the commercial distrcit immediately. At present,
peopel are deterred from visiting.

3/9/2012 9:06 PM ‘View Responses

| gather there is some community concern re the sale of the caravan park and proposed development which seems likely to
adversely affect the character of the "village"... there seem to be too many higher priced accommodations and this would be one

3/9/2012 4:28 PM View Responses

Peregian Beach could become unique on the Sunshine Coast in developing a truly lovely little beachside community that is
untarnished by development and fast food outlets. The closing argument from a nutritional point, is that we are PROTECTING
our children.

3/9/2012 2:53 PM‘ View Responses

The redevelopment of the square to date has been tasteful and useful. Please do not allow large chain stores to come in and ruin .
it!

3/9/2012 1:01PM View Responses

the people who live in peregian should be the ones deciding on what development in acceptable or not. it should not be decided
by business people and politicians out to make money. that don't live in the area. The people of peregian treasure the paradise
we have and are concerned with the ramifications of developments not in tune with the current character

3/9/2012 12:45 AM ‘View Responses

Seriously.. How much more development can we have? LEAVE PEREGIAN ALONE.. Tell the visitors there is a perfectly good
COLES a 5 minute drive away.
3/9/2012 12:24 AM View Responses

We have a great variety of shops and services in Peregian Beach situated in a unique village setting. The only issue | can see is
that there is currently not enough parking in the area. | suggest that adding another 100 or so carparks to the village would be
most beneficial not only for the shop keepers but for the customers as well. | know of many people who would like to shop more
in the village but often struggle to find a carpark and in turn give up looking and drive on to coolum or Noosa. There is an area of
the park adjacent to the southern long term car park, that | believe would be a suitable location for these extra parking spaces.
3/9/2012 10:50 AM ‘View Responses

The children and young people, families, couple and individuals need more options to be active and involved in creative and
social, physical activity. Computers, technology are so available and big stores are also already close to Peregian. Let get people
together, by continuing and improving on the community atmosphere that Peregian offers.

3/9/2012 7:01 AM View Responses

The council should purchase the Bowls Club land and gift it to the local community for community recreation.
2/9/2012 5.16 PM View Responses

The local community needs to have a vision of what Peregian could look like - what could happen in the Foreshore and the old
Bowls Club area, for example. The potential is huge! It is central to the way Peregian looks and feels in the next 50 years. The
health and wellbeing of every resident (and visitor) must be taken into account. We must ask the key question. What will provide
the people with the healthiest, happiest outcomes - it is NOT more shops. It is outdoor & indoor sporting and recreation facilities.
These are the things that bring a community together, bring families together, and keep everyone on the right track. Peregian is a
village

2/9/2012 4:28 PM‘ View Responses

More open communication with clear identification of stakeholder intent being made public to the community at large. Define or
create measure of social values/wealth Define or create measure of unique character Define or create measures of stakeholder
compared with community - identify how many members of the community it takes to protect a character compared to a
stakeholder.

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Maintain the natural environment and limit new developments
2/9/2012 8:45 AM View Responses

The one thing which makes Peregian unique in the country is the twice a month Peregian Originals series of by-donation
concerts. For Council to vote to remove up to half of these events on the basis of a few vaguely worded complaints shows a
complete disregard for this uniqueness and a blindness to the greater good of the community

31/8/2012 9:50 AM ‘View Responses

It is vital that Peregian Originals continues twice a month. Development is needed in Peregian Beach such as Essence of
Peregian at the caravan park.
31/8/2012 8:26 AM ‘View Responses

Progress and economic development does not necessitate destroying the local ‘character’ and natural beauty of an area.
Peregian Beach is unique along the coast due to it's narrow strip-location along David Low Way, thus limited ‘commercial’
interests and the unique, family-friendly Village Square atmosphere along with the popular Sunday markets & Peregian Originals
concerts. If you lose these, you lose the essence of Peregian Beach which attracts both locals and tourists alike.

31/8/2012 7:54 AM View Responses

Growth should be sustainable....bigger isn't better, unless you live in Las vegas, which some developers believe we should aspire
to. The sunshine coast is beautiful and very special, each town having a very different feel and having their own character. We
need more jobs and more houses for the growing population and we should meet the increasing demand for infrastructure, this is
understood. But that growth doesn't have to be generic chain store, fast food outlets, huge towering beach front units,
thoughtless development. Peregian has a vivid community heart which needs to be nurtured and supported by its people and
those who serve them, council etc. The Markets, the Music, the Businesses, the Beach, the Parks. Every element is integral to
Peregian and MUST be maintained.

30/8/2012 11:49 AM View Responses

It's not about keeping the big guys out. It's about a community being able to have a say in what it wants and needs to maintain
and improve the lifestyle of it's residents. Like a balance of commerce and recreational facilities!
30/8/2012 11:48 AM ‘View Responses

They need to retain the seaside village atmosphere and character of the town and keep major development on the western side
of David Low Way. If it is all modernized it will just be a clone of every other coastal town. Some areas that need updating need
to be done to fit in with the environment to keep the coastal village feel to it. Parking should be worked on now on the westem
side of David Low Way before supermarkets and other developments go in. All towns need green space so the sporting facilities
should be maintained except the bowls club which nobody seems to support any longer. It is a shame to lose the camping
ground as it is nicely treed and was a lovely place to camp which | did 34 years ago but you have to allow some progress and it is
far better for development to be further back from the beach than along the dunes. Sadly it is inevitable that the town is going to
change with the population growth and the demands put on it.

1. Council should be more open with the community concerning the information that determines the decisions they make and not
have behind closed door meetings concerning our community. 2. When Council makes a decision to reject a development (based
on good information and hundreds of community objections) the developer should not be permitted to make multiple submissions
over a period of years and submit non-residents letters of support and have the original decision reversed. 3. Councillors should
actually spend some time in Peregian, familiarising themselves with our unique community atmosphere and then, perhaps, they
will understand why some of us are passionate about protecting it. 4. Public votes for or against decisions concerning major
changes in our community should be made by people who actually reside in the community.

29/8/2012 8.00 PM view Responses

Ideal situation would be to retain the small town feel with quality goods and services that attract the locals and visitors. Identify
and promote major events in lifesaving, music and the Lions Fashion Fiesta. Beachfront and town square are ideal venues for
these and other events. eg a craft market in the square on a non market Sunday (or Saturday)

29/8/2012 11:47 AM View Responses

Get rid of an ineffectual concillor who is only interested in promoting himself
29/8/2012 9:30 AM View Responses

See abovell!
29/8/2012 8:01 AM View Responses

Its important to keep Peregian as a low-key village-atmosphere environment in keeping with the ocerall Noosa tradition.
29/8/2012 2:09 AM ‘View Responses

Peregian Beach is something very unique, that we can take for granted. It's future as an ideal livable community, place for
families, business and tourists will rely on it remaining unique. Character is what makes a place and it is important that we keep
and protect the character of Peregian.

28/8/2012 9:53 PM ‘View Responses

| have strong views on this and would be happy to share further.
28/8/2012 6:46 PM ‘View Responses

Educating people about the benefits of local economies
28/8/2012 6:31PM View Responses

Save the originals
28/8/2012 3:27 PM ‘View Responses

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Peregian caters for those who like to live and/or holiday in a relaxed way - walking the beach, riding bikes with the family along
the quiet streets or picnicking with friends at any of our BBQ spots. In Peregian there's a community feeling as locals & regular
visitors alike meet & greet or stop for a chat or a coffee. There's much pleasure inside the Square - locals love the grass - yes
different but a delight people travel from all over the coast to enjoy as they gather in restaurants of on the benches for fish &
chips.

4/9/2012 6:44PM View Responses

Keep the markets, Keep Peregian Originals, provide more parking
4/9/2012 2:33 PM‘ View Responses

| think the stakeholders should actually visit Peregian Beach instead of making decisions from their Caloundra offices! Why fix it if
it ain't broke and why should the minority always get more clout than the majority?
4/9/2012 10:36 AM ‘View Responses

Keep it like it is. Maybe some public art on the foreshore would add to the atmosphere.
4/9/2012 7:35 AM View Responses

Showing 6 text responses No responses selected

Local code could offer further protection for our local shopkeepers & community. a
4/9/2012 6:44 PM View Responses

Unsure what local economic model means, if supporting rezoning and big companies, no!!! Otherwise, yes
3/9/2012 7:01 AM View Responses

When there is no planning done, things gradually change and before people realise it, there are buildings sitting where nature
used to be. We need to look after what is left and we need to discuss as a community what we do want in terms of recreation.

2/9/2012 4:28 PM View Responses

What is good for one town might not be good for another, unless you live in the area or have done extensive research how can
you properly provide for that community.
30/8/2012 11:49 AM View Responses

Where do i find out more about this?
30/8/2012 8:47 AM View Responses

Protecting character is very important and the community consultation should be driven by the community and transparent. =
28/8/2012 9:53 PM _—- View Responses

 

 

4

 

Open Space Community Recreation is invaluable for the people who live & visit Peregian. It's essential to have places to picnic,
meditate, escape, play games with the kids, relax, ride a bike, rejuvenate the soul as well as our magnificent beachfront.

4/9/2012 6:35 PM ‘View Responses

We need community recreation areas.
4/9/2012 3:18 PM‘ View Responses

We have precious little recreational area and if it is commercially developed it is lost for good.
4/9/2012 2:31 PM View Responses

community recreation is needed, more commercial is not when you already have coolum and Noosa so close for shopping
4/9/2012 7:33 AM View Responses

Depends on teh type of commercial development. | would not support retail development outside the square. But business
development might be ok. HOwever open space is importnat.
3/9/2012 8:56 PM View Responses

little enough public recn space already
3/9/2012 5:44PM View Responses

 

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There is nu abundance of open space as far as | can lell, people have cars and can drive lo Marvuchydore of Noosa if they must
consume and spend their money!
3/9/2012 4:22 PM ——- View Responses

Commercial development benefits but a few, community spaces benefit all.
3/9/2012 2:32 PM‘ View Responses

Leave it for the people.
3/9/2012 12:58 AM View Responses

if it is Zoned open space it should stay that way or we will end up with none
3/9/2012 12:39 AM View Responses

Why would anyone want to give up open spaced community recreation areas! These area's are so important to families and
individuals and youth, we should be improving them, not rezoning them.
3/9/2012 6:53 AM View Responses

open space recreation land is scarce and should be used as such

2/9/2012 7:11PM View Responses
these areas should belong lo lhe communily as Unere is very lille cormnunily space as il is.
2/9/2012 5.15PM View Responses

Absolutely no way. The remaining green space is sacred. Our health and wellbeing is vital and commercial develpment taking
this away from us is very wrong.
2/9/2012 418 PM View Reeponese

Peregian Beach is far too small to support further commercial development. This has been proved by the slow take up of any
new commecial premises built over recent years.

31/8/2012 7:43 AM View Responses

No it ig Zoned open space community recreation and should remain that way. |'m talking about sporting areas not the former
caravan park.

30/8/2012 9:04 AM View Responses

there is enough zoned commercial development space currently.
30/8/2012 8:45AM View Responses

this needs an answer?

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we do not have enough open space at the moment to contribute to resident's overall wellbeing, plus it would totally ruin the
community atmosphere of Peregian
29/8/2012 7:45PM ‘View Responses

Part of the character of the Sunshine Coast is the natural environment. Once destroyed it cannot be recovered.
29/8/2012 4:08 PM View Responses

Peregian is all about open space and greenness
29/8/2012 3:55 PM View Responses

Because then it wouldn't have a *village* feel.
29/8/2012 3:07 PM‘ View Responses

even with current population/visitor leves sea side open spaces are frequently over crowded.
29/8/2012 12:06 AM View Responses

Community space must be preserved or it will be lost

29/8/2012 11:36 AM View Responses

even with current population/visitor leves sea side open spaces are frequently over crowded.
29/8/2012 12:06 AM ‘View Responses

Community space must be preserved or it will be lost
29/8/2012 11:36 AM ‘View Responses

must never happen
28/8/2012 9:51 PM ‘View Responses

Open space and recreation is key to a healthy, happy community. This should never be compromised by short term commercial
goals.
28/8/2012 9:50 PM ‘View Responses

depends what type it is
28/8/2012 7:18 PM ‘View Responses

Open Space Community Recreation is WAY more of a priority
28/8/2012 6:30 PM ‘View Responses

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