Peregian Community Survey FINAL - Summary Report · MCU13/0092

Question 2: What are the factors that influence your consumer behaviour? Please rate in order of
importance?




Figure 3: Local Businesses response to Question 2.
 Question 2 focused on factors influencing consumer behaviour, with local business employees rating
product quality higher than consumer experience as well as whether the product was locally owned or
produced. Clearly local business owners found these factors important. Quality of product again stood
out within the results from the same question of the Greater Survey.
It is noteworthy to see here that compared to customer experience, locally owned produce and
economic development PRICE was the least valued consumer influence.




                                                                                                   7