2015-11-10 - P&O Agenda - Item 18, Attach 1&2 - Draft Noosa Shire Local Economic Plan

 High Impact entrepreneurship is more important than ever. There is almost nothing more important to
 the global economy. As the industrial economy falls away with increasing speed and half the world’s
 current jobs will be replaced by software, it becomes critical to build thoughtful programs to nurture the
 entrepreneurial renaissance that will take its place.
                                         Bjoern Lasse Herrmann author Global Start-up Ecosystems Report


6.2    Health and wellness
       Who:
       According to the ANZSIC, Health Care and Social Assistance includes, among other things, hospitals,
       medical services, residential care, allied health services, pathology and diagnostic services, plus child
       care services.
       For the purposes of this Plan, the wellbeing sector has been included given that:
              healthcare begins with preventing illness through wellness
              the Noosa brand supports the wellness market with a tourism focus
              events such as the Noosa Multi Sports Festival and Triathlon, the Noosa Festival of Surfing,
               King of the Mountain, and Noosa Ultimate Sports Festival are conducive to health and
               wellness and to Noosa’s outdoor lifestyle and climate
              high standard infrastructure such as the Noosa Aquatic Centre, Noosa Leisure Centre and the
               Noosa Trail Network support healthy lifestyles.
       What:
       The health and wellness sector:
              Is growing strongly locally, regionally and nationally
              Aging population will stimulate need/demand for services in this sector
              Has been identified as a future driver of innovation and technology
              Provides a range of employment opportunities
              Has direct links to education and training opportunities
              Supports local wellness, revitalisation and remedial businesses and the healthy lifestyle
               appeal of the area
       This sector is trending positive locally, regionally and nationally, driven by our aging population plus
       advances in technology, diagnostics and treatments. The sector also relies on the same lifestyle
       factors that underpin the popularity of tourism and make Noosa a much sought after destination.
       While the aging population may imply that a shrinking workforce could produce less in gross
       economic terms, it also indicates that there will be demand for a range of goods and services specific
       to an older demographic. Our aging population is looking to remain active and healthy for longer.
       This will drive opportunities in wellness industries.
       It is expected that there will be an increasing focus on enabling people to remain in their family
       home longer rather than transition into care facilities. This will create opportunities around in-home
       care services.
       Noosa provides below the industry average of aged care beds per capita: a gap the market will look
       to fill, thus creating increased investment and job opportunities.
       Healthcare is expected to be a key sector for innovation through technology. The CSIRO have
       identified health (and biosecurity) plus wellness as a key focus area, driven by the ‘forever young’
       megatrend where people seek activities that make them feel better and live longer. Finally, the
       sector provides a wide variety of employment options, from highly skilled through to unskilled, with
       many workplaces employing large numbers - as opposed to the generally smaller numbers employed
       by boutique knowledge-intensive businesses.
       How:
       The annual implementation plan for this sector will include initiatives that aim to facilitate increased:
              employment and career opportunities
              business activity
              collaboration and clustering
              education and training opportunities.




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