2015-11-10 - P&O Agenda - Item 18, Attach 1&2 - Draft Noosa Shire Local Economic Plan

      What:
      Creative industries:
             are high users of technology
             trade on knowledge and intellectual property for production
             embrace creativity which drives innovation
             significantly contribute to the Noosa lifestyle
             generally export services outside of the Shire
             underpin a number of Noosa’s high profile events.
      Creative industries are those industries that require originality of thought, expression and
      imagination as predominant inputs in the production process. Creative industries have a potential
      for wealth and job creation through the generation and exploitation of intellectual property. NESTA
      defined Creative Industries ifn their 2013 Manifesto as “those economic activities which involve the
      use of creative talent or commercial purposes”.

      Creative industries businesses are creators of and early adopters of technology. They are innovators
      that continually develop new ways to connect. Cultural industries are a significant sector of the
      Australian economy. According to a 2015 Australia Council report, in 2008-9 Australian cultural
      industries generated over $50 billion in economic activity, or $35 billion in Gross Value Added (GVA).
      This was higher than the GVA for agriculture, forestry and fishing ($29 billion); electricity, gas, water
      and waste services ($27 billion); and accommodation and food services ($28 billion).
      Creative industries are a significant aspect of Noosa’s culture and lifestyle adding considerable
      wellbeing benefits to residents and visitors alike.
      How:
      Activity in this sector looks to support increased:
             collaboration and clustering
             business activity
             employment and career opportunities
             education and training opportunities.

6.8   Professional Services
      Who:
      According to the Australia and New Zealand Standard Industry Classifications, Professional, Scientific
      and Technical Services include businesses that specialise and sell their expertise as opposed to
      selling equipment or materials. This specialisation generally requires a high level of training and
      formal (usually tertiary level) qualifications. It includes scientific research, architecture, engineering,
      computer systems design, law, accountancy, advertising, market research, management, and
      consultancy services, veterinary science and professional photography.
      For the purposes of this Plan, businesses operating in many of these areas will be captured during
      profiling, measuring and monitoring with those industries already incorporated in other priority
      industry sectors being excluded.
      What:
      Professional services are important to the development and growth of the key industries.      They
      provide support and services that help their clients to manage and improve their business, and they
      play a key role in the commercialisation of new products and services.
      Professional services are a key component of industry supply chains and they tend to cluster in
      response to areas of specialisation. They are therefore important to the growth and development of
      the priority sectors identified in this Plan.
      The Professional Services sector is strongly represented in the Noosa Shire according to the 2011
      Census data thus:
             professionals account for approximately 18% of employment
             managers account for approximately 14.4% of employment
             sales workers account for approximately 14% of employment.
      How:
      Activity in this sector looks to support increased:
             connection, collaboration and clustering
             business activity
             employment and career opportunities.
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