2015-11-10 - P&O Agenda - Item 18, Attach 1&2 - Draft Noosa Shire Local Economic Plan

TOURISM
Noosa has a world class tourism sector and notable brand awareness. The tourism sector is strong
and active and as a result experienced good increases in visitation for both domestic and
international visitors for the year ending June 2015, up 16% and 19% respectively. In the year
ending June 2015 the sector injected $700 million into the local economy, with increases in the
higher yield international and interstate markets while the lower yielding day trip visitor market saw
expenditure drop considerably (-15%).
Source: Tourism Research Australia, National and International Visitor Survey, YE June 2015/EMDA




GROSS REGIONAL PRODUCT
Noosa Shire produced just under $2.6 billion in gross regional product (GRP) in 2013-14, this was an
increase of 5.6% on the previous year, compared to 1.8% and 2.3% increases for SEQ Region and
the State respectively. The Noosa economy experienced stronger growth than the SEQ Region and
Queensland as a whole, on average over the last 5 years. Noosa’s GRP averaged 2.5% per annum
growth over the last five years compared to 2.2% for SEQ Region and 2.1% for Queensland as a
whole.
Industry sector contribution to the economy in terms of industry value add to gross regional product,
again clearly reflects the structure of the economy with the health care, retail and construction being
the fastest growing sectors.
Electricity, gas, water and waste services generated the highest GRP per employee at $429,461 per
employee, followed by financial and insurance services at $291,199 per employee, and rental, hiring
and real estate services ($151,638 per employee).
Conversely the major Noosa Shire industries of retail trade and accommodation and food services
generate lower GRP per employee $54,806 and $42,788 per employee respectively.
Noosa Shire Historical GRP and Growth Rate                                                              Source: AEC (unpublished)

                            $3,000                                                                                   6.0%


                                                                                                                     5.0%
                            $2,500


                                                                                                                     4.0%
                            $2,000

                                                                                                                     3.0%
                                                                                                                             % Growth
                 GRP ($M)




                            $1,500
                                                                                                                     2.0%

                            $1,000
                                                                                                                     1.0%


                             $500
                                                                                                                     0.0%


                               $0                                                                                    -1.0%
                                      2008-09         2009-10     2010-11       2011-12     2012-13      2013-14
                                No osa LGA GRP ($M)       No osa LGA % Growth      SEQ % Gro wth      Queens land % Growth




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