2019-12-11 SM Agenda - Item 1 - Attachment 7 - Final New Noosa Plan - Part 8-10 Schedule Appendix - Clean version

      (c)   Appendix 1 SC6.8 includes photos of key contextual and localised views for Pomona.

(4)   Open Space and Landscape Treatments ­ The Pomona Town Centre has an abundance of open space assets within and
      adjoining the centre, these play a key role in the character of the centre. Key landscape treatments include:
      (a)   The landscape of Memorial Avenue between Reserve Street and the start of Station Street, and the railway side of Station
            Street is a high quality and a key part of Pomona’s character and identity, setting the benchmark/ standard to meet for all
            primary streetscape areas;
      (b)   The intersection of Reserve Street and Memorial Avenue is identified as a ‘special place’. It is the most attractive and
            activated streetscape area and identifies as the ‘centre’ of Pomona. The combination of the high quality landscape, outdoor
            dining areas/activity, places to stop, rest and meet and the level of way finding signage contribute to its role and function as
            the highest order/ quality streetscape area in Pomona. The quality and function of this space must be maintained and
            enhanced, with further activation considered;
      (c)   Reserve Street is a major road and arrival corridor. It could benefit from more consistency in landscape treatment and
            shade tree coverage. Avenue planting should be introduced with a high level of shade coverage, to increase its prominence,
            provide shade across the roadway, and provide a sense of enclosure and informal traffic calming;
      (d)   Factory Street is also major road and arrival corridor and would likewise benefit from consistency in landscape treatment
            and shade tree coverage. Improvements to landscaping, particularly shade trees on both sides of the street would enhance
            this area; and
      (e)   The new fine grain retail frontages in Station Street will benefit from additional landscape treatment, including shading
            street trees and low level planting in line with the character across the road or in Memorial Avenue.

(5)   Landmark/Character Buildings – The Pomona Hotel and Majestic Theatre are considered key ‘landmark ‘buildings. Other
      buildings that contribute to the character of Pomona include individual state and local heritage buildings such as the Masonic Hall
      and the Museum, as well as heritage character areas. Surrounding development must not detract from these buildings nor
      diminish their heritage or character values within the streetscape/ townscape setting.
(6)   Key Corners ­ These sites make (or have the potential to make) a significant contribution to the built form character and
      experience of Pomona. Built form should positively address the corners; be active and inviting (be ‘friendly’). Roof forms, windows
      and door openings should reflect this character outcome and orientation.
(7)   Primary Active Frontages ­ The mapped ‘primary active frontages’ reflect where this type of built form interface currently exists or
      is proposed; appropriate, desired and achievable. These built form interfaces must adhere to the planning scheme requirements,
      particularly the local centre zone. The extension of active frontage (of small tenancies) along Station Street, including any future
      development to the north east of the Bowls Club, is to be respectful of Pomona Hotel, the Old Railway Station Gallery and the
      Masonic Hall as key character elements and as per the Heritage Character Area overlay.
(8)   Key Development Sites ­ These sites have been identified as those with a high likelihood of development/redevelopment in the
      next 5 to 10 year timeframe and have the potential to significantly impact on the character of the centre. It is recommended that
      additional guidance on the urban design and built form outcomes of these sites be sought through a preliminary meeting with
      Council Planning Officers. A key development site in Pomona is the extension of the local centre zone on the portion of the Bowls
      Club site which fronts Station Street. This is a logical extension of the centre to extend the primary active frontages further along
      Station Street. As this site adjoins a key state heritage listed building, being the old Masonic Hall, the following recommendations
      are made for development on the site:
      (a)   development provides a clear and defined edge to the core retail of the town centre – suggest a pedestrian crossing to the
            Railway Station Gallery is provided where the primary active frontage ends to allow the ‘loop to be closed’;
      (b)   The built form response should be consistent with the heritage/ character buildings without mimicking or replicating;
      (c)   Built form response must be respectful of the former Masonic Hall next door in terms of its siting, built form character and
            landscape character; and
      (d)   Key views, mid­block links and improvement to landscape character should be a consideration. See Figure 1 – Key
            Development Site Pomona.

(9)   Streetscape Treatment Areas reinforce the character experience of Pomona. They establish street hierarchy and character that is
      appropriate for the use and role of the street primarily through the extent, quality and application of materials, placement of
      streetscape elements/furniture and interfaces. Treatments should be consistent with any existing or proposed streetscape
      improvement works in the area. Primary streetscape treatment areas for Pomona Include:
      (a)   High quality materials and finishes, exhibiting local character, that reinforce Memorial Avenue, Station Street and Reserve
            Street as the main streets;
      (b)   A well connected pedestrian friendly zone with a high level of amenity for pedestrians – low vehicle speeds, attractive
            vegetated streetscaping, continuous, wide, level, weather protected footpaths, safe crossings, etc;



  **FINAL DRAFT ­ Post Consultation 2019**
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