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2.        THE PROPOSAL
2.1.      MECCA BRANDS
MECCA is Australasia’s number one beauty destination. They provide a premier collection of the
world’s best beauty brands with exceptional service and beauty expertise to make each one of their
customers look and feel their best.
As MECCA takes pride in their unique offering and as part of the design of each store, has ensured
that they are reflective of the local environment and community. Stores aim to provide places of dwell,
comfort and relaxation and personalised to their unique landscape and customer experience.
In keeping with their intent, MECCA Brands is proposing to open its first ‘resort’ style concept store
within the existing retail shop at 35 Hastings Street, Noosa Heads. The resort style has been
developed to reflect the costal location and the local community of Noosa and the Hastings Street
setting. As the project develops, the store will have a localised marketing strategy and bespoke
business model to suit the local Noosa customer.

2.2.      LOCAL MODEL
The construction of the store will employ 90% of trades and consultants from Queensland. A local
Noosa based landscaper have been selected to work with MECCA Brands on the composition and
species selection on the external planting.
The long-term operations of the store will rely on employing talented local Sunshine Coast retail
teams.
MECCA aims for the new Noosa store to be a proud long-term fixture within the Hastings Street retail
landscape and providing Noosa customers access to the best beauty brands in the world.
Provided in Attachment 6, MECCA has provided details on their localisation model.

2.3.      PROPOSAL DETAILS
The proposal described simplistically, is the fit out of the existing shop tenancy, but does not involve
any changes to the gross floor area of the existing shop use.
The resort concept illustrated in the proposal plans prepared by Meacham Nockles includes a ‘green’
façade and outdoor seating fronting Hastings Street. The proposed works are wholly located within the
site boundary, with the existing building setback from the frontage. This concept is displayed in Figure
2 and provided in detail in Attachment 5
The proposed external works are generally described as follows:
▪    Shopfront doors with a blacked steel portal entry;
▪    Canvas outdoor blind with “MECCA” painted to the face to replace existing sunshades;
▪    Steel framed windows to replace the existing glass panels;
▪    Terrazzo paving to the extent of the boundary line;
▪    Vertical landscaping on the shopfront to create a green façade;




Ltr-20211222-P0035895-Minor Change-MECCA Hastings Street                                                   4