9. Appendix F - Economic Impact Assessment

          TRADE AREA ANALYSIS


This section of the report provides a review of the customer segments which are likely to be served by Noosa
Marketplace, namely; residents, tourists and trade supplies.


2.1.      Resident Trade Area Definition

   i.     The trade area for the proposed Noosa Marketplace has been defined considering the following.

                   The scale and composition of the development.

                   The provision of existing and proposed competitive facilities throughout the region.

                   Regional and local accessibility

                   The pattern of urban development

                   Significant physical barriers such as rivers and major roads.

   ii.    Map 2.1 illustrates the defined resident trade area to be served by the Noosa site. The trade area has
          been defined to include one primary sector, one secondary sector and one tertiary sector as follows:

                   The primary sector extends approximately 30 km to the north and west of the site and some
                    10 km to the south, encompassing the surrounding towns of Noosa, Peregian Beach, Coolum,
                    Pomona, Cooroy and Eumundi.

                   The secondary sector is defined to incorporate Coolum Beach, Point Arkwright, Mount Coolum
                    and Marcoola. This sector extends some 15 km to the south of Noosa.




         Noosa Marketplace, Queensland
         Economic Impact Assessment                                                                        22
         May 2019