Attachment 6 - MECCA Local Model and Planting Palette

Page 2

MECCA Hastings Street
   Localisation Model and Planting Palette Review


[OCR of page images]
MECCA Hastings Street

Localisation Model and Planting Palette Review

Page 3

                                                   Mecca History and Purpose


MECCA brings you the best in global beauty, an exquisite collection of the world’s best brands. We offer exceptional
service and beauty expertise with an experiential and unique store environment.


We have become Australasia’s number one beauty destination. Expanding over two and a half decades, MECCA has
redefined retailing, growing to over 100 stores across each state in Australia and New Zealand, and tailoring each
store to elevate, refine and amplify the experience for the customer.


Our purpose is to ensure that each one of our customers look and feel their best with MECCA. We ensure that our
stores are a part of the community: places of dwell, comfort, relaxation and contextualised for our customer. Each
location is supremely personalised to our landscape and our customer: highly stylised and relevant with an offer,
services and interior that blends seamlessly with the environment.

Page 4

                                                   Community and Localisation


Mecca Noosa is a localised concept that reflects the location and coastal
community.

Mecca aims for our Noosa store to be proud long term fixture in the
Hasting street retail landscape giving the Hasting st customer access to
the best beauty brands in the world.

The store will have a localised marketing strategy and bespoke service
model to suit the Noosa customer.

For the construction of the store we will employ 90% of our trades and
consultants from Queensland.

Long term operations for the store will rely on employing talented local
Sunshine Coast retail teams.

We have engaged a Noosa based landscaper to work with us on the
species selection and composition of the the external planting.

Page 5

Landscaping



    The plant palette is dominated by colorful endemic Noosa
    Shire species which shade spaces from the midday sun
    and drive the sub tropical character of the proposed
    landscape.

Page 6

Planting List


      Climbers
       We have endeavored to proposed native creepers for the
      building however we have not been able to fins suitable
      plants of the coverage we require. Therefore we are
      proposing ;
      11. Trachelospermum Jasminodies. Star Jasmine with a
      trellis for it to climb

      Bougainvillea
      We acknowledge that this is not a preferred species of
      plant however it is in an isolated planting area against the
      building.