Attachment 6 - MECCA Local Model and Planting Palette

                                                   Mecca History and Purpose


MECCA brings you the best in global beauty, an exquisite collection of the world’s best brands. We offer exceptional
service and beauty expertise with an experiential and unique store environment.


We have become Australasia’s number one beauty destination. Expanding over two and a half decades, MECCA has
redefined retailing, growing to over 100 stores across each state in Australia and New Zealand, and tailoring each
store to elevate, refine and amplify the experience for the customer.


Our purpose is to ensure that each one of our customers look and feel their best with MECCA. We ensure that our
stores are a part of the community: places of dwell, comfort, relaxation and contextualised for our customer. Each
location is supremely personalised to our landscape and our customer: highly stylised and relevant with an offer,
services and interior that blends seamlessly with the environment.