2017-12-12 Planning & Environment Committee Agenda

PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA                                     12 DECEMBER 2017


Assessment – Under the Superseded Planning Scheme - Advertising Devices Code (16
September 2013)
The proposed sign is defined as a Medium Impact sign under the Advertising Devices Code and
is Code assessable. Compliance with the Code is outlined and discussed as follows:

Summary of Overall Outcomes under the Code – Advertising Devices:
Overall Outcomes                  Applicants Comments              Officers Comments
a) Complement and do not The advertising device is                 It is acknowledged there are
   detract from the desirable proposed to be exhibited in an       pylon signs on Eumundi Noosa
   characteristics of the natural environment which is             Road.
   and built environment;         characterised by commercial      However, the intent for this part
                                  buildings and extensive signage  of the site (with prominent
                                  and branding. Therefore the      frontage to main roads) is that
                                  signage is considered to be      landscaping should be the
                                  consistent with the character of dominant feature other than the
                                  the built environment in this    built environment.
                                  location.

b) Designed and integrated to     The proposed advertising device       The developed site already has
   minimise visual clutter;       is to be located in close proximity   2 illuminated pylon signs fronting
                                  to Eumundi Noosa Road which           Eumundi Noosa Road and 1
                                  has a number of other similar         pylon sign on Lionel Donovan
                                  pylon signs providing for good        Drive.
                                  integration to the existing           The proposed signage would
                                  character.                            contribute to visual clutter,
                                                                        especially when viewed from the
                                                                        north along Eumundi Noosa
                                                                        Road.

c) Do not detract from the        The advertising device is             The sign is located on a
   visual amenity of the major    consistent with the character of      roundabout that connects two
   road network;                  the surrounding area which does       major roads (Eumundi Noosa
                                  not have a high rural or              Road and Walter Hay Drive).
                                  residential amenity. As signage
                                  element which is consistent with      The proposed sign is prominent
                                  the commercial nature of this         on the roundabout of 2 major
                                  area the proposed signage is not      roads and is situated in front of
                                  considered to detract                 existing vegetation. Refer Figure
                                  significantly from the visual         3.
                                  amenity of the road network in        It is important to note that Walter
                                  the proposed location.                Hay Drive does not have any
                                                                        existing pylon illuminated signs,
                                                                        but has 1 pylon sign associated
                                                                        with a school.
                                                                        There are no examples of
                                                                        pylon/illuminated      signs     on
                                                                        roundabouts       that    advertise
                                                                        multiple tenancies within a site.
                                                                        Although, in similar comparison,
                                                                        there are 3 pylon/illuminated
                                                                        signs associated with petrol
                                                                        identities and prices. There are
                                                                        also a few smaller freestanding
                                                                        signs.

                                                                        Refer to Attachment 2 –
                                                                        Examples of illuminated pylon
                                                                        signs in Noosa Shire




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