2017-02-07 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                               7 FEBRUARY 2017


The additional service was provided because the existing Route 620 Noosa Heads- Maroochydore
bus service was not able to be part of the Free Holiday Buses Program.
Existing Council services:
 Council Cabs and Boreen Point-Tewantin Flexilink were also free.

2.    Passenger Data

An estimated 40,247 passengers were carried over the 10-day period. (Passenger numbers are
recorded through manual ‘button pushing’ by the bus drivers). Refer to Table 1: Free Services 26
Dec 2016 – 4 Jan 2017, for a breakdown of passenger numbers by route.

Routes 626 (Tewantin to Sunrise Beach via Noosa Heads) and 627 (Tewantin to Sunshine Beach
via Noosa Heads) carried 69% of all passengers

Table 1: Free Services 26 Dec 2016- 4 Jan 2017

 Route        26   27 Dec       28      29       30      31       01      02         03      04   Total
            Dec               Dec     Dec      Dec     Dec       Jan     Jan        Jan     Jan
 064         305      455      496     596      634     616      574     458        532     408      5,074
 626       1,036    1,804    1,631   1,512    1,647   1,833    1,678   1,397      1,582   1,297     15,417
 627         865      986    1,204   1,155    1,522   1,337    1,045   1,684      1,730   1,025     12,553
 628         191      240      311     375      167     438      179     204        440     363      2,908
 629         211      412      371     275      340     456      229     349        496     383      3,522
 632           3       66       74     135      102      85       28      90        147      43        773
 Total     2,611    3,963    4,087   4,048    4,412   4,765    3,733   4,182      4,927   3,519     40,247


The average daily number of passengers carried was 4,024 over a 10 day period. In 2015/16, the
average daily number of passengers carried was 3,926 over a 9-day period.

Passenger data for Council Cabs and the Boreen Point- Tewantin Flexilink was consistent with the
regular passenger use.

3.    Marketing

Marketing of the Free Holiday Buses included:
 Provision of signage at major bus stops, 15 street banners, and variable message boards on
   major connecting roads.
 Posters in all Council facilities.
 Posters at Surf Clubs, cafes, shopping centres etc.
 Council communication tools including website, Facebook and messages on hold.
 Liaison with external stakeholders (Tourism Noosa, Accommodation Providers, Shopping
   Centres etc.) for inclusion on websites, emails, and newsletters.
 Media launch with support from local newspapers and WIN TV.

TransLink also provided in-kind marketing support including but not limited to:
 Inclusion of the additional shuttle services on TransLink’s journey planner.
 Inclusion of messaging on webpages of all relevant TransLink routes.
 Web tile on TransLink home page leading up to and during free period.




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