2017-10-10 S&O Agenda - Attachment 1 to Item 6 - Sport and Active Recreation Plan

                                                                                                                                                                                              Sport and Active Recreation Plan



    Trend         Brief summary                                 Implication for Noosa                               Trend            Brief summary                                 Implication for Noosa
    More than     Broader benefits of sports to society such    Importance of physical activity as a                Tracksuits       Corporatisation of sport; achieving more      Noosa clubs and not-for-profit physical activity
    sport         as improvement in physical and mental         preventative health measure, especially given       to business      with less. Market forces to exert pressure    providers (including sports) need to adjust
                  health and wellbeing, crime prevention,       the increase in obesity rates. Initiatives that     suits            on sport and active recreation, with          operations to a ‘business-like’ approach in
                  social development (social capital) and       target low participatory groups are attracting                       winners and losers.                           order to survive in an increasingly competitive
                  international relations and economic          funding and resources from State and National                                                                      sector. Diversity of activities provided, greater
                  (trade and tourism) development,              governments eg women, indigenous, etc.                               Community-based (primarily volunteer-         understanding of consumer needs and quicker
                  for example, are increasingly being                                                                                based) sports are increasingly expected       responses to trends will assist local providers
                  recognised by government and other            Partnerships with the health sector will                             to become more business-like in their         ‘stay alive’.
                  entities.                                     become more formal and important.                                    operations. Commercial operators filling
    Everybody’s   Greater understanding and recognition         As Australia’s population ages, sport and active                     the gap of consumer need not being            Government and peak bodies will need to
    game          of sports’ diverse consumer base and          recreation provision will need to match these                        picked up by not-for-profit physical          support required changes in club operations
                  its importance on development of their        changes in the sport consumers.                                      activity providers.                           and culture.
                  sports.
                                                                Challenge/opportunity for Noosa’s sport and                                                                        NFP providers should look to partnerships and
                  Diversification of sport and active           active recreation sector to capture and grow                                                                       learnings from the commercial sector. Greater
                  recreation consumers and preferences:         these opportunities.                                                                                               investment needs to be given to new models
                  aged, female, multi-cultural and linguistic                                                                                                                      of operation to better meet consumer need
                  diversity.                                    This will impact on resource allocation and                                                                        and changing participation trends.
                                                                service provision.
                                                                                                                   7.2 AusPlay Survey
                                                                Potential for public funds to be directed to the
                                                                                                                                                                             Summary of AusPlay Survey Key Findings
                                                                preferences of these consumers.                    The AusPlay Survey, commissioned by the ASC,
    New wealth,   Aspect of globalisation. Population           Noosa physical activity providers have the         is the largest physical participation survey in           •    Sport clubs are not the main choice for
    new talent    and income growth through Asia will           opportunity to capitalise on the potential for     Australia. The results of the most current survey              participation in sport or physical activity in
                  create new markets and opportunities          increased (casual) international participation     (2015-2016 data) provide the participation data                Australia for adults aged 18 years and over.
                  (challenges) for the sport and active         with the expansion of the Sunshine Coast           for National and State figures provided in the            •    While sport remains an important form of
                  recreation sector.                            Airport.                                           tables used throughout this Plan.                              activity throughout life, non-sport-related
                                                                                                                                                                                  physical activity becomes more important as
                                                                Increases the need to work with tourism bodies     It is a continuous survey with over 20,000 adults              we age.
                                                                for the promotion of local product.                surveyed each year with additional fieldwork              •    While sport clubs are the main avenue for
                                                                                                                   happening throughout the year.                                 both girls and boys, throughout childhood
                                                                Considerations will be needed to provide a                                                                        boys (50%) are more likely to be active
                                                                balance of resource allocation between tourist     It captures a wide variety of activities which allow           through club sport than girls (33%).
                                                                and resident needs/expectations particularly in    for a distinction to be made between sport-               •    Women are more likely to participate in sport
                                                                regards to sporting events.                        related activities (e.g. team sports, athletics, golf )        or physical activity for physical and mental
                                                                                                                   and non-sport-related physical activities (eg gym              health reasons and to lose or maintain weight
                                                                                                                   activities, bushwalking).                                      than men. Men are more motivated by fun/
                                                                                                                                                                                  enjoyment and social reasons than women.




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