2017-07-11 S&O Agenda - Attachment 1 to Item 3 - Draft Sport & Active Recreation Plan

                                                                 especially as Noosa’s population is ageing.
                                                                 Diversifying of opportunities beyond traditional
                                                                 competitive participation is required.

From extreme to   This trend recognises the rise in              Emergence of formalised clubs and
mainstream        alternative and fast-paced sports.             competitions where traditionally these sports
                                                                 have been informal and unstructured
                  These sports involve complex motor
                                                                 ‘recreation’. Formalisation of service delivery
                  skills and some form of thrill-seeking
                                                                 with the accompanying development of
                  danger. Together they a have strong
                                                                 coordinated pathways, community and elite
                  element of lifestyle and self-identity
                                                                 competitions and facilities will impact on local
                  components (enthusiasts use the sport
                                                                 resource allocation and service provision.
                  to build their identity).
                                                                 Potential need for limited public funds to be
                  Social media plays a role in the
                                                                 directed to these sports, especially where
                  popularity of these sports.
                                                                 participation rates are significantly increasing.
                  Boosted by sports such as surfing, BMX
                                                                 Greater use of ‘informal’ recreation
                  and skateboarding achieving Olympic
                                                                 venues/facilities such as skate parks and
                  status, the profile of alternative and fast-
                                                                 mountain bike trails impacting on maintenance
                  paced sports will increase.
                                                                 and demand for new infrastructure
                                                                 development.
                                                                 Particularly relevant to Noosa Shire where
                                                                 outdoor activity participation is higher due to
                                                                 conducive climate and natural environment.

More than sport   Broader benefits of sports to society          Importance of physical activity as a
                  such as improvement in physical and            preventative health measure, especially given
                  mental health and wellbeing, crime             the increase in obesity rates. Initiatives that
                  prevention, social development (social         target low participatory groups are attracting
                  capital) and international relations and       funding and resources from State and National
                  economic (trade and tourism)                   governments eg women, indigenous, etc
                  development, for example, are
                  increasingly being recognised by
                  government and other entities.

Everybody’s       Greater understanding and recognition          As Australia’s population ages, sport and
game              of sports’ diverse consumer base and           active recreation provision will need to match
                  its importance on development of their         these changes in the sport consumers.
                  sports.
                                                                 Challenge/opportunity for Noosa’s sport and
                  Diversification of sport and active            active recreation sector to capture and grow
                  recreation consumers and preferences:          these opportunities
                  aged, female, multi-cultural and
                                                                 This will impact on resource allocation and
                  linguistic diversity.
                                                                 service provision.
                                                                 Potential for public funds to be directed to the
                                                                 preferences of these consumers.

New wealth, new   Aspect of globalisation. Population and        Noosa physical activity providers have the
talent            income growth through Asia will create         opportunity to capitalise on the potential for
                  new markets and opportunities                  increased (casual) international participation
                  (challenges) for the sport and active          with the expansion of the Sunshine Coast
                  recreation sector.                             Airport.
                                                                 Increases the need to work with tourism bodies
                                                                 for the promotion of local product.
                                                                 Considerations will be needed to provide a
                                                                 balance of resource allocation between tourist
                                                                 and resident needs/expectations particularly in
                                                                 regards to sporting events.

Tracksuits to     Corporatisation of sport; achieving more       Noosa clubs and not-for-profit physical activity
business suits    with less. Market forces to exert              providers (including sports) need to adjust
                  pressure on sport and active recreation,       operations to a ‘business-like’ approach in
                  with winners and losers.                       order to survive in an increasingly competitive

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