2020-07-07 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE AGENDA                                                                                                 7 JULY 2020


                                                  Key Indicators and                                                                   Year on Year
 Initiative       Initiative Summary                                           2019/2020 Data             2018/2019 Data
                                                       Targets                                                                         Assessment
Marketing     The Go Noosa brand and          Awareness among local       The means by which         The means by which          Street banners, previously
              trials were marketed through:   residents and visitors of   survey respondents found   survey respondents found    caught a free bus and
                 Print                       free buses and Park n       out about Go Noosa:        out about Go Noosa:         signage at bus stops
                 Online                      Ride.                                                                              continues to be the top
                 Social media                                            1. Street banners (38%)    1. Street banners &         means by which people
                 Signage                                                 2. Caught free bus last        Caught Free bus last    become aware of Go
                 Radio                                                       year           (35%)       year            (38%)   Noosa.
                 Television                                              3. Bus stop sign (32%)     2. Bus stop sign    (37%)
                                                                          4. Facebook        (28%)   3. Newspaper        (31%)   Despite collaboration with
                                                                          5. Newspaper       (23%)   4. Roadside boards (28%)    Tourism Noosa and Go
                                                                          6. Poster          (19%)   5. Facebook         (24%)   Noosa marketing material
                                                                          7. Roadside boards(18%)    6. Poster           (20%)   in accommodation
                                                                          8. Word of mouth (17%)     7. Word of mouth (19%)      provider compendiums,
                                                                          9. Go Noosa App (13%)      8. Other             (8%)   this continued to be a low
                                                                          10. Other           (5%)   9. Radio             (6%)   means by which people
                                                                          11. Accommodation          10. Volunteer        (5%)   become aware of the
                                                                              provider        (5%)   11. Accommodation           services. More work with
                                                                          12. TV ad           (4%)       provider         (3%)   accommodation providers
                                                                          13. Radio           (4%)                               is needed.
                                                                                                     NOTE: Respondents could
                                                                          NOTE: Respondents could    select multiple options     Television ad was a new
                                                                          select multiple options                                media use in 19/20 –
                                                                                                                                 further evaluation required
                                                                                                                                 as to low reach.




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