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2014-01-13 Deamalgamation Report Attachment
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Page 47 of 95
Noosa Transfer
Team
Scheduling
The actual scheduling will be decided on by the Transfer Manager with the
aforementioned elements in mind. Activities to be undertaken will consider the modes and
activities previously mentioned, budget, timeframe and available resources. The activities
adopted will be further developed to incorporate intent, messages and influences.
Print Media
To support the program both for promotional purposes and information provision
purposes, a print media schedule was developed. The schedule included:
e Media release schedule — fortnightly — alternating between Noosa News and Noosa
Today;
e Print material including fact sheets, newsletters etc. as required;
e Website — once a stand-alone IT system is available a New Noosa Council website
will be established and updated regularly — anticipated October 2013;
e Sunshine Coast intranet — for key messages to staff via the Chief Executive Officer;
and
e Paid advertising — as required but limited to minimise costs.
Risk Analysis and Recommendations
Risks of not communicating and engaging with the key stakeholders include:
e Inaccurate information being communicated within the community by the media;
e Misunderstanding of the effects of de-amalgamation by the community and the need
to ensure correct information is provided, especially given the development of the new
De-amalgamation Transfer Methodology;
e Unrealistic community expectations as a result of the community not being sufficiently
informed or engaged.
It is important community expectations are not raised unrealistically and that the type of
community engagement is relevant for the respective stakeholder. In addition
opportunities are provided for stakeholders to give feedback.
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