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Services & Organisation Committee
Agenda - 8 November 2016
Item 3
ATTACHMENT 1
Noosa Shire
Local Economic
Plan
“ A dynamic and resilient
economy for generations
to come.”
PO Box 141 Tewantin QLD 4565
P (07) 5329 6500 | F (07) 5329 6501
[email protected]
www.noosa.qld.gov.au
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Full text of the other 42 sections
Section 2
© Noosa Council 2015. www.noosa.qld.gov.au General Enquiries: 8.30 am - 5.00 pm Monday to Friday (excluding public holidays) By telephone: (07) 5329 6500 (including after hours emergencies) By email: [email protected] Fax: (07) 5329 6501 Street Address: 9 Pelican Street, TEWANTIN Postal address: PO Box 141, TEWANTIN QLD 4565 Acknowledgements Council wishes to thank all interested stakeholders who have provided their time and energy to help guide the development of this strategy. Disclaimer Information contained in this document is based on available information at the time of writing. All figures and diagrams are indicative only and should be referred to as such. This is a strategic document which deals with technical matters in a summary way only. Council or its officers accept no responsibility for any loss occasioned to any person acting or refraining from acting in reliance upon any material contained in this document
Section 3
Round Mt
Gympie Region Mt W olvi
Beenham Range
Wolvi Range
Mt Boulder
Mt Seawash
Kin Ki n
Lake Cootharaba
Teewah
Tandur
Bor een Point
Wapunga Range
Travesto n Mt Pinabar ren
Cooran
Mt Coora n
Lake
Cooroibah
Pomona
Noosa Headland
Mt Cooroora
Mt Tinbeerwa h Tewantin
Noosa Heads
Sunshine
Noosaville Beach
Cooroy
Mt Cooroy
Lake
Weyba
Sunris e
Marcus Beach
Eumundi
Peregian Beach
Mt Eerwa h
Sunshine Coast Region
Noosa Shire is located in South East Queensland, More than 53,000 people call Noosa home, this figure swells
approximately 120 kilometres north of Brisbane. The region significantly during peak holiday periods. For example, more
is bounded by the Gympie local government area in the north than 110,000 visitors overnighted in Noosa between January
and west, and the Sunshine Coast local government area in and March 2015, with a further 97,000 day visitors in the
the south. The Shire encompasses a total land area of 871 same period. Under the current Noosa Planning Scheme, the
sq km with more than 800 kilometres of roads and nearly idealised sustainable resident population has the capacity to
450 kilometres of bikeways. In 2007 the Shire was designated grow to 62,000.
a Biosphere Reserve by the United Nations Education,
Scientific and Cultural Organisation (UNESCO) through
their Man and the Biosphere (MAB) program.
Noosa Shire | Local Economic Plan | Page 3
Section 4
1 Executive Summary 5
2 Introduction 6
3 The Noosa Context 7
4 The Economic Vision 11
5 The Local Economic Plan 12
6 Diversify the Economy by Growing Priority Sectors 14
Health and wellness 16
Contents
Digital economy 18
Rural enterprise 20
Environmental industries 21
Education and Training 22
Tourism 23
Creative industries 24
Professional services 25
7 Effective Land Use Planning 26
8 Enterprise Support 27
9 Essential Infrastructure 28
10 Skilled and Connected Businesses 29
11 Implementation, Monitoring and Reporting 30
12 Appendix 1 32
Summary Economic Profile - Prepared by the AEC Group
13 Definitions 41
Section 5
1 Executive Summary
Noosa is recognised as one of Australia’s most desirable Noosa Shire has an unemployment rate of 7.3%. Gross
places to live, work and visit, thanks to its outstanding Regional Product was $2.6 billion in 2013-14. This has
beauty, mild subtropical weather and enviable lifestyle grown 2.5 % per annum over the past 5 years which is above
opportunities. A strong economy is one of the essential that of the SEQ Region at 2.2% and 2.1% for the State.
elements necessary to sustain this. This Plan looks beyond
tourism-driven economic growth and employment, This Plan identifies: industry diversification; effective land
towards a more resilient and diversified economy. use planning; enterprise support; essential infrastructure;
Furthermore, it complements existing community values skilled and connected businesses and implementation;
while considering opportunities for careers and businesses and monitoring and reporting as key themes to achieve
to flourish. diversification. Healthcare and wellness, digital economy,
environmental industries, rural enterprise, creative
The Noosa Shire Local Economic Plan’s aim is to broaden industries and professional services are recognised as
the economic structure of the local economy by achieving priority industry sectors of competitive advantage that
growth in ‘smart’ industry sectors that offer high economic will support economic growth and provide employment
value and low environmental impact. Particularly those opportunities.
that export outside of the Shire and align with our
environmental and social values. This Plan was developed consistent with Council’s
sustainability principles and in collaboration with the
Fundamental to a shift towards a smart economy is the community. Community opinion was sought via two public
attraction and retention of skilled and talented people, and workshops and through Council’s on-line community
the development of collaborative institutional alliances and engagement portal, Your Say Noosa. A Project Focus Group
connections. made up of representatives from the community, business
and industry reviewed information obtained during
Noosa’s economy relies significantly on the tourism, retail community consultations. The Group then identified gaps,
and construction sectors and is home to approximately and contributed, tested and prioritised ideas.
7,400 businesses, which are mainly small or micro
businesses. It is also home to a range of very successful The delivery of this Plan will be the result of collaborative
entrepreneurs and skilled businesspeople. projects undertaken in partnership with business, industry
and government agencies, as well as business representative
Noosa has an ageing population. In 2011 the median age for groups and organisations. The Action Plan will be reviewed
the Shire was 46 years compared to 38 and 36 years in the annually and updated to reflect the outcomes of the review.
South East Queensland Region and the State respectively. As part of the annual operational planning and budget
process, an Implementation Plan will be developed, that
Three of the top 5 employment sectors in Noosa are primarily
describes priority initiatives and identifies partners or lead
geared towards providing for local residents and tourism
agents where known.
driven industries. They are retail, accommodation & foods
services, and construction. The retail and accommodation
and food services sectors also offer the lowest wages, and
this, combined with high proportion of part-time work in
the region, sees Noosa Shire report a median household
income below that of the SEQ Region and the State.
Noosa Shire | Local Economic Plan | Page 5
Section 6
2
“The sustainable increase of living standards that delivers higher
incomes, better education, health and well-being as well as
environment protection resulting from conscious and applied
effort. At its core, economic development is about improving the
quality of life experienced in your community.”
Introduction LGAQ - Economic Development Definition
The Noosa Shire Local Economic Plan (the Plan) aims to • The Noosa Plan (Planning Scheme)
broaden the economic structure of the local economy
• Noosa Community Economic Sector Plan 2002-2015
by achieving growth in ‘smart’ industry sectors that have
high economic value and low environmental impact. It • Economic Strategies and Innovations Implementation
recognises the interdependence of the economy with Strategy 2004-2007
the environment and the community. It also aims for the • Sunshine Coast Council Economic Strategy 2011 and
best use of available resources. Sunshine Coast Regional Economic Development
Strategy 2013-2033.
Council recognises that business and industry drive
economic development and that government and other
Society
organisations make significant contributions to the setting
in which they operate.
Environment Economy
The Plan identifies key themes and priorities that will
support growth in industry sectors offering competitive
advantage, particularly those that export outside of the
Shire and align with our environmental and social values.
It draws on the strengths of previous Council plans:
Section 7
“Place is the factor that organically
brings together the economic
opportunity and talent, the
jobs and the people required for
creativity, innovation, and growth.”
Richard Florida
Council can influence the business environment in the This Plan is developed in line with Council’s Sustainability
following ways: Principles:
• Resources are sustainably managed so that the lifestyle
of the community is preserved, without compromising
the ability of future generations to meet their own
Advocate
needs.
Regulate • Noosa’s economy is prosperous, diverse and protective
of its unique environment.
Partner • Noosa residents belong to a community that values its
diversity, accessibility and affordability.
Facilitate
• Noosa’s community is inclusive, connected and
resilient and encourages participation and information
Deliver / Fund
sharing.
Growing our economy is not a “develop at all cost scenario” • Noosa’s community benefits from quality places
but rather a dedicated plan to grow the value of our priority and programs that enhance wellbeing and support
industry sectors. These sectors support the social and creative, active and healthy lifestyles.
environmental values of our community and strengthen • Good governance is achieved through effective and
our quality of life. efficient decision-making that is focused on the best
interests of the community.
Noosa Shire | Local Economic Plan | Page 7
Section 8
3
The Noosa Context
To inform the development of this Plan: Key findings:
• AEC Group Ltd, a leading Australian consultancy • an economic structure heavily reliant on tourism,
specialising in economics, was engaged to prepare retail and construction
an economic profile for the Noosa Shire. The full
• historically high population driven economic growth,
version of the Economic Profile can be found in the
predicted to slow to less than 1.0% in the future
background documents that support this Plan and
a summary can be found at Appendix 1. AEC was • low household incomes and lower full-time
tasked to: employment rates
»» form a baseline from which to monitor and • an ageing population
measure the economy over time • strong brand awareness
»» provide information to assist business and • Noosa Shire is home to a large number of very
industry in decision-making successful entrepreneurs and business people
• A project focus group was established to review
• business and industry are ready and willing to partner
information obtained at community consultation,
and collaborate to implement this Plan.
identify gaps and contribute, test and prioritise
ideas.
• Community opinion was sought via two public
workshops and through Council’s on-line
COMMUNITY SENTIMENT
community engagement Portal Your Say Noosa.
“Noosa is well known as a tourism destination and
tourism is a large part of the local economy that can
provide a strong platform of leverage for other parts of
the economy.”
Section 9
A SWOT analysis was conducted at the public workshop of 25 May 2015, which noted the following:
• Lack of available land for employment and economic uses
WEAKNESSES
STRENGTHS
• Strong existing brand
• Inflexible/old planning scheme
• Existing tourism market
• Insufficient broadband connectivity
• Strong community
• Reliance on tourism
• Strength and quality of local business people/residents
• ‘Unfriendly’ business environment
• Maintaining the strong brand (and protecting it)
OPPORTUNITIES
• Tourism (potentially expanding and diversifying the local
• Lost opportunities due to lack of broadband connectivity
industry)
THREATS
• Increasing social inequality
• Aged care/retirement living
• Inability to diversify the economy through high value
• Creative industries and digital technologies
activities
• Health and wellness
• Complacency
• ITC and professional services
The consultation process revealed that the community • Ensure accountability - and thus clearly articulate
wanted to see an innovative, sustainable economy aligned goals for activities and who is responsible. It should be
to the Noosa brand. At the same time, the community felt clear in terms of what the Council’s role in economic
it was important that the future economy: development is and what activities the Council will be
responsible for (and be held accountable for). Equally,
• be viable and include a range of profitable businesses
activities and roles of other organisations should
and good jobs
be clarified and the same accountability measures
• be focused on high value-adding economic activities, applied.
and
A complexity in planning for community economic benefit
• have a more diversified economic structure. is engaging with and providing support for different age
Furthermore, they identified the need for this Plan to: segments, for example youth, families and seniors and
the transition from one to the other. Each segment has
• Provide clarity and certainty - the private sector must different training and employment needs that should be
be able to easily and quickly understand what the catered for.
overall objectives are, aiding them to understand how
best to participate.
• Focus on outcomes – with an emphasis on activities
and actions as opposed to more discussion or further
planning.
Noosa Shire | Local Economic Plan| Page 9
Section 10
Population Business Counts
No of businesses June 2014 7,204
By Employment Size
53,052 Approx. 62k
As of 30 June 2015 2036 Population Forecast
represents 10,000 people .08% Forecast Growth 1-4
Employees
Non 1,980 - 26.5%
46.9 Median Age at 30 June 2014 Employing
4,477 - 62.1% 5-9 Employees
627 - 8.7 %
20-199 Employees
111 - 1.5 %
Gross Regional Product
200+ Employees
9 - 0.1%
2013-2014
By Turnover Range
2.4 %
$
2.6
Billion
Ave Growth 2008-2014
$
50k - 100k
Zero - 50k
$ 1,211 - 16.8 %
1,905 - 26.4 %
Significant Industry Sectors
$
100k - 200k
$
2m+
1,430 - 19.8 %
275 - 3.8%
Health Care &
$
500k - 2m
Construction Retail Trade 948 - 13.1 %
Social Assistance
$
200k - 500k
$
235.4m $
228.0m $
282.9m 1,453 - 20.1 %
11.2 % 10.8 % 13.5 %
Labour Force
Dec 2014 Average Weekly Income
2011 Census in Relevant Industry Sectors
Labour Force 27,055 Persons
$
1,175.20 Financial & Insurance Services
Employed 25,085 Persons
$
1,074.30 Professional, Scientifc & Professional Services
$
1,019.40 Construction
Unemployment 1,970 7.3 %
$
1,013.10 Education & Training
Section 11
4 “The Committee for Economic Development Australia (CEDA)
recently released a report on the future of Australia’s workforce. It
clearly states that “the path to prosperity in this new global order
The Economic will be innovation” and that “the commodity in scarce supply will
Vision be ideas”.
The vision statement for this Plan is: “A dynamic and There is a role for Council to play in economic development,
resilient economy for generations to come.” particularly in the establishment of an environment that is
conducive to business development, that is in-line with the
We will achieve this vision by focusing on: community’s social and environmental values. However
• encouraging business growth in industry sectors that many other organisations (including federal and state
have low environmental impact and high economic governments, chambers of commerce, Tourism Noosa,
value and private enterprise) play an important role in the
• leveraging and enhancing Noosa’s brand development of the local economy.
• recognising and supporting sustainable tourism as an
ongoing key economic driver
• recognising education as a key feature of knowledge
economies
• focusing on Council’s regulatory role (for example the
planning scheme) that enables business development
in industry sectors of competitive advantage and
opportunity
• encouraging a spirit of entrepreneurship and
innovation within the Noosa community
• advocating on behalf of the community
• supporting specific strategies focused on developing
priority industry sectors:
»» health and wellness
»» digital economy
»» rural enterprise
»» environmental industries
»» education and training
»» tourism
»» professional services
»» creative industries.
Noosa Shire | Local Economic Plan| Page 11
Section 12
5
Local Economic Plan
Strategic & Policy Direction - Rationale,
Objectives, Priorities. 5 Year Plan
The Local Action Plan
Economic Plan Annual - High Level Priority Actions to Achieve
Strategic & Policy Direction. Reviewed Annually
Noosa shares the challenge of developing high value, low Implementation Plan
impact knowledge industries with many other regions.
However we have the opportunity to tailor our response to Annual Projects - Who Does What, When and How
our own circumstances. While this will include a number
of universal approaches to business development, such as
networking, technology uptake, grants and/or funding and
promotion, it takes, above all, a home-grown response to
our local opportunities, challenges and issues. Focus of Actions
There is little disagreement that knowledge and ideas • replace population growth with growth in industry sectors
are the currency of future economies, particularly as the that have high economic value, particularly those that have
global trend toward more serviced-based economies a low environmental impact and export products and/or
continues. Actions associated with this Plan look to create services outside of the Noosa Shire
an environment that supports business and industry to be • diversify the structure of the local economy and grow
more innovative, and to both explore and develop original smart, high value industry sectors particularly those that
concepts and ideas. Important to this will be the retention export products and/or services outside of the Noosa Shire
and attraction of skilled and talented people and the to limit exposure to sudden and/or unexpected negative
establishment of alliances between council and stakeholder changes in key industries
organisation and institutions across priority sectors.
• encourage business growth in sectors that provide a wider
range of employment options and pay scales
• utilise the strong Noosa brand to grow nominated priority
industry sectors
• leverage local expertise to support the diversification of
the local economy
• explore collaborative industry-driven models to deliver
local economic development
• explore new models to fund local economic development
• Establish and/or strengthen existing alliances with
stakeholder organisations and institutions, and
governments to leverage resources and share information
and connections.
Section 13
Local economic priorities have been considered in the During consultation, the Project Focus Group advocated
following context: to establish a collaborative organisation that uses the
resources of the Noosa community to drive and coordinate
• fit with Noosa’s economic vision
the implementation of this Plan. Such a structure would
• align with Council’s sustainability principles take a partnership approach, similar to both Tourism
• meet community aspirations Noosa Ltd and the newly formed Noosa Biosphere®
Reserve Foundation. Options to establish such a group
• directly addressing an opportunity/challenge will be explored.
• where a lever for local intervention exists
Resourcing
• best use of available resources
• available timeframes To ensure best use of available resources, and in the spirit
of collaboration, this Local Economic Plan will consider
• ease of Implementation
relevant programs and/or services being led or provided
• environmental impacts by other levels of government or councils, where there are
• consistency with Noosa brand and Noosa values shared priorities.
• interdependencies between economic, environment,
and social needs. COMMUNITY SENTIMENT
Doing nothing will lead to continuation of the norm
and stagnation in the economy, which inevitability will
create high levels of social inequality.
1. Industry Diversification Priority Sectors
Local Economic »» Health and wellness
Priorities »» Digital economy
»» Rural enterprise
»» Environmental industries
»» Education and training
»» Tourism
»» Creative industries
»» Professional services
2. Effective Land Use Planning
3. Enterprise Support
4. Essential Infrastructure
5. Skilled & Connected Businesses
6. Implementation, Monitoring & Reporting
Noosa Shire | Local Economic Plan | Page 13
Section 14
6 Diversify the economy by growing Priority
Sectors
Objective: Diversification of our local economic structure.
Who: What:
Priority Sectors: Diversification of our industry structure will minimise
the impact of economic shocks or downturns in the
• Health and wellness
local economy, particularly in those sectors that are
• Digital economy most vulnerable such as retail, tourism and construction.
• Rural enterprise It will also assist job opportunities to emerge across a
variety of industry sectors.
• Environmental industries
• Education and training The Noosa economy reflects the trend being experienced by
other developed economies, that is, away from traditional
• Tourism manufacturing to more serviced-based businesses; shifting
• Creative industries from creating goods to providing services that can be
exported globally. This trend is driven by technology
• Professional services
plus an educated and well-trained workforce. This service
The priority sectors have been identified to drive that economy sees increased demand for business services such
change because: as finance, insurance, legal, accounting, ITC, marketing and
so on, as well as travel, education and creative industries.
• They are a good fit with the sustainability aspirations
of this community and offer growth potential in The construction, tourism and retail sectors have been,
industry sectors that have high economic value and and will continue to be, key contributors to Noosa Shire’s
low environmental impact. gross regional product and thus provide a significant
• Our Shire demonstrates a competitive advantage in number of jobs. It is the intention of this Plan to recognise
that sector and a clear opportunity has been identified. the contribution of these established industries and at the
same time focus on broadening Noosa Shire’s economic
• They are market driven and strongly supported by the
structure.
local business community
• They align with accepted trends, and state and federal
government priorities.
The priority sectors do not align with the Australian Bureau
of Statistics (ABS) - Australian and New Zealand Standard
Industry Classifications (ANZSIC) which is traditionally
used for the standardised collection and measurement of
economic data on an industry basis. The local economy
will continue to be tracked and measured based on data COMMUNITY SENTIMENT
accessed from ABS using the ANZSIC.
There has been a lack of investment
in economic development and
diversification.
Section 15
How:
Action will aim to grow the number of jobs and the contribution to GRP in priority
sectors. In order to measure progress of this Plan, the nominated priority sectors will
be further defined. ANSZIC codes relevant to each sector will be identified and gross
regional product and employment data gathered and monitored over time for each, for
example:
Current Status
Metric Size
GRP (2013-14) $
Employment (2001) %
Goal - Annual % growth higher than overall GRP growth
“High impact entrepreneurship is more important than ever. There is almost nothing
more important to the global economy. As the industrial economy falls away with
increasing speed and half the world’s current jobs will be replaced by software, it becomes
critical to build thoughtful programs to nurture the entrepreneurial renaissance that
will take its place.”
Bjoern Lasse Herrmann author Global Start-up Ecosystems Report
Noosa Shire | Local Economic Plan | Page 15
Section 16
Health & Wellness
Who: What:
According to the ANZSIC, health care and social assistance The health and wellness sector:
includes, among other things, hospitals, medical services,
• Is growing strongly locally, regionally and nationally
residential care, allied health services, pathology and
diagnostic services, plus child care services. • Ageing population will stimulate need/demand for
services in this sector
For the purposes of this Plan, the wellbeing sector has been
• Has been identified as a future driver of innovation
included given that:
and technology
• healthcare begins with preventing illness through
• Provides a range of employment opportunities
wellness
• Has direct links to education and training opportunities
• the Noosa brand supports the wellness market with a
tourism focus • Supports local wellness, revitalisation and remedial
businesses and the healthy lifestyle appeal of the area
• events such as the Noosa Multi Sports Festival and
Triathlon, the Noosa Festival of Surfing, King of This sector is trending positive locally, regionally and
the Mountain, and Noosa Ultimate Sports Festival nationally, driven by our ageing population plus advances
are conducive to health and wellness and to Noosa’s in technology, diagnostics and treatments. The sector
outdoor lifestyle and climate also relies on the same lifestyle factors that underpin the
popularity of tourism and make Noosa a much sought after
• high standard infrastructure such as the Noosa
destination.
Aquatic Centre, Noosa Leisure Centre and the Noosa
Trail Network support healthy lifestyles. While the ageing population may imply that a shrinking
workforce could produce less in gross economic terms, it
also indicates that there will be demand for a range of goods
and services specific to an older demographic. Our ageing
population is looking to remain active and healthy for
longer. This will drive opportunities in wellness industries.
Section 17
It is expected that there will be an increasing focus on
enabling people to remain in their family home longer
rather than transition into care facilities. This will create
opportunities around in-home care services.
Noosa provides below the industry average of aged care
beds per capita: a gap the market will look to fill, thus
creating increased investment and job opportunities.
Healthcare is expected to be a key sector for innovation
through technology. The CSIRO has identified health (and
biosecurity) plus wellness as a key focus area, driven by the
‘forever young’ megatrend where people seek activities that
make them feel better and live longer. Finally, the sector
provides a wide variety of employment options, from
highly skilled through to unskilled, with many workplaces
employing large numbers - as opposed to the generally
smaller numbers employed by boutique knowledge-
intensive businesses.
How:
The annual implementation plan for this sector will include
initiatives that aim to facilitate increased:
• employment and career opportunities
• business activity
• collaboration and clustering
• education and training opportunities.
Noosa Shire | Local Economic Plan | Page 17
Section 18
Digital Economy
Who: The Sunshine Coast Digital Action Plan led by Regional
Development Australia Sunshine Coast suggests that
Digital industries are captured in a number of Australia digital innovation positively impacts on supply chain
and New Zealand Standard Industry Classifications. For management, process automation, real time reporting,
example internet service providers, web search portals business intelligence capabilities and enables greater
and data processing services sit within the information mobility.
media and telecommunications classification whereas
computer system design and related services sit within the It is globally recognised that technology-based businesses
professional, scientific and technical service classification. are important drivers of economic growth and innovation.
Start-up Aus believes that Australia is not keeping pace
For the purposes of this plan the focus of actions is centred with the rest of the world, has “under-invested” in hi-
on: the provision of critical infrastructure necessary to tech industries, and this has resulted in many technology
support the use of technology; assisting an entrepreneurial companies leaving not only regional areas but Australia
start-up sector to grow and prosper; and supporting the generally in search of talent, capital and a more supportive
growth of existing and new digital economy businesses regulatory environment.
across all industry sectors.
The digital economy supports diversification in a high
What: value low impact sector that has the potential to have a
substantial and positive impact on regional exports. It is a
Digital technologies are: sector that embraces clustering and collaboration, that links
strongly to education, and which is a strong contributor to
• driving innovation
employment growth. Additionally Noosa boasts a range
• changing the way businesses operate of co-working spaces, serviced offices, networks, business
• opening new channels to global markets mentors and is home to a number of successful digital
entrepreneurs.
• a high value-adding sector
• an export focused sector
• have a strong link to education and training.
We are in the midst of a global trend that signals a paradigm
shift in the way business is carried out, including how
business engages with its customers.
The digital economy extends beyond just the ICT sector and
significantly affects the competiveness of all businesses. It
is widely accepted that technology enables many businesses
to achieve productivity gains and lowers costs relating to
production, marketing, sales, back office processing and
reporting.
Section 19
“Innovation industries bring good jobs and high salaries to communities where they cluster
and their impact on the local economy is much deeper than their direct effect. Attracting
a scientist or software engineer triggers a multiplier effect, increasing employment and
salaries for those that provide local services. In essence, a high tech job is more than a job...
research shows for each high tech job, five additional jobs are created outside the high tech
sector.”
Source: Enrico Moretti (2012) The new geography of jobs.
How:
In collaboration with industry, business and
relevant organisations that support this sector,
this Plan looks to encourage:
• access to high speed broadband
infrastructure
• use of technology in business
• education and training opportunities
• employment and career paths
• collaboration and clustering.
COMMUNITY SENTIMENT
Noosa has many innovative
businesses and entrepreneurs
Noosa Shire | Local Economic Plan | Page 19
Section 20
Rural Enterprise
Who: This sector is one that could benefit from leveraging
the clean, green credentials of the strong Noosa brand,
Rural enterprises are captured in a number of Australia the emerging Biosphere brand, and the sustainability
and New Zealand Standard Industry Classifications such aspirations of the region. There is also a global trend
as agriculture and manufacturing. towards healthy eating, understanding the origins of
local food and minimising food miles. Anecdotally, local
Locally, businesses that make a significant contribution demand may outstrip local supply thus providing an
to the region’s rural economy include a variety of primary opportunity for import replacement, the development of
producers and growers across livestock, horticulture, local distribution hubs and cooperative business models.
value-added boutique products, farmers markets and
businesses that provide support services to the sector. The sector is supported by active networks such as Country
For the purpose of this Plan, Rural Enterprise consists Noosa, the Cooroy Chamber of Commerce, Slow Food
of businesses involved in production, processing, and Noosa and an early-stage informal agribusiness network
distribution of food and beverages, and those that provide facilitated by Council.
support services to those businesses.
How:
What:
In collaboration with business, industry and agencies that
This sector has the opportunity to leverage a number of support the sector, this Plan looks to:
the region’s competitive advantages and consumer trends:
• support increased collaboration and connections
• Noosa is well known for food
• develop efficient local supply chains
• Noosa Biosphere® Reserve status supports clean, green
• identify and communicate critical information about
& locally produced food and beverages
the sector
• there are a growing number of boutique producers
• establish a premier food and beverage brand
• there is increasing demand for sustainably produced
• increase employment and training opportunities.
local food and beverages.
Noosa’s predominantly peri-urban hinterland has a long
agricultural history. In recent years there has been a shift
in agribusiness away from traditional industrial farming to
smaller lot and lifestyle farms.
These take a more environmentally sustainable and lower-
scale approach to farming and food production.
Section 21
Environmental Industries
Who: This sector combines creativity, inventiveness and advances
in technology to develop products that address a global
Environmental industries are captured in a number desire to find alternative sources of energy, to reduce waste,
of Australia and New Zealand Standard Industry and to minimise water and energy use.
Classifications such as professional, scientific and technical
services, manufacturing, electricity, gas, water and Environmental industry businesses are generally high
wastewater services. value-adding and export-orientated. They fit well with
the community’s desire to diversify the structure of our
For the purpose of this Plan, environmental industries local economy and to include more knowledge–based
include environmental services, energy, water and waste businesses. Noosa is currently home to a number of
services, building materials, engineering and scientific well-established businesses in this sector. There are also
services that support businesses in the sector. a number of high achieving Eco-Biz graduates who now
enjoy cost savings through implementing programs that
What: reduce waste, and minimise water and energy use.
Environmental Industries: How:
• strongly align with Noosa Biosphere status
Activity in this sector looks to support increased:
• are a high-value, export orientated sector
• collaboration and clustering
• are driven by technology and innovation
• business activity
• provide skilled employment opportunities.
• employment and career opportunities
Environmental industries strongly align with Noosa values,
• education and training opportunities.
sustainability aspirations and demonstrated environmental
credentials. Noosa’s UNESCO Biosphere Reserve status
could be leveraged to attract world class talent and
experienced leaders to develop, research and pilot projects
that align with the Biosphere status.
“This sector combines creativity, inventiveness and advances in technology
to develop products that address a global desire to find alternative sources
of energy, to reduce waste, and to minimise water and energy use.”
Noosa Shire | Local Economic Plan | Page 21
Section 22
Education and Training
Who: • The Queensland Government has identified increasing
the contribution of international education and training
The Australian and New Zealand Standard Industry to regional economies as a strategic imperative in its
Classifications (ANZSIC) captures preschool, school, draft International Education and Training Strategy to
tertiary, adult community and other education, and Advance Queensland 2016-26.
education support services under the Education and
According to an Ibis World Industry Research Report of
Training category. This Plan’s focus of actions will be on
June 2016, revenue is expected to grow across this sector
growing the contribution of tertiary education and adult,
generally despite some uncertainty around regulation and
community and other education to the local economy.
funding in the sector. Additionally, university and other
higher education is in a growth stage of its lifecycle, with
What:
the industry expected to grow nationally at an annualised
The Education and Training sector: 4.6% (value added), across the five years through 2015-16.
• Currently contributes 6.9% to the local economy Recent structural reform occurring within tertiary
in terms of gross regional product by value add, education aims to see 40% of Australians aged 25-34
ranking sixth of nineteen sectors behind construction, achieve a bachelor level qualification by 2025.
retail, health care and social assistance, financial and
insurance services and accommodation and food Barriers to entry in technical plus vocational education
services and training have been reducing as government activated
• Currently ranks fourth in the top five employment reforms take place. These reforms look to respond to
sectors in Noosa Shire accounting for 9% of student driven demand and provide greater access to
employment. Employment numbers in the sector student loans. These policy changes have seen growth in
grew by approximately 500 positions between 2001-11 the number of private providers and a competitive business
• A labour intensive industry providing skilled landscape develop.
employment opportunities. From an income by
industry perspective the average weekly income in this How:
sector within the Noosa Shire sat at $1,135.00 inflation
Noosa is well positioned to take advantage of industry
adjusted to November 2014
trends through initiatives that:
• Universities and other institutions in this sector play a
critical role in fuelling innovation, driving productivity • enable increased connections and collaboration between
and adds substantially to the cultural fabric industry stakeholders
• Can potentially leverage the regions Tourism • generate increased business activity to grow the tertiary
reputation and Biosphere status to attract international sector
students and research projects • increase employment and career opportunities
• Services local demand and exports outside of the • encourage course delivery that aligns with the Noosa
region and supports other key industry sectors brand and priority industry sectors.
Section 23
Tourism
Who: The Noosa Sustainable Destination Plan 2013-2016 guides
strategies and actions within this sector and is delivered
Businesses operating in the tourism industry are captured by the highly-regarded Tourism Noosa Ltd on behalf of
in a number of Australia and New Zealand Standard Council and local businesses. To enable this, Council
Industry Classifications such as accommodation and collects a Tourism Levy from business and commercial
food services, rental, hiring, real estate services, arts and property owners across the Noosa Shire. This levy helps
recreation. fund Tourism Noosa’s operations.
What: This Plan recognises the far-reaching and positive
outcomes of tourism across many industry sectors in
• world class tourism destination
the Noosa economy. These include retail, local food and
• strong brand awareness beverage producers, restaurants, events and the many
• a very proactive industry other businesses that support tourism related activities.
• existing successful management and funding How:
structure.
Activity in this sector looks to support:
Noosa’s highly regarded tourism industry boasts strong
brand awareness, provides a substantial contribution to • increased visitor yield/spend
GRP and is a key employing sector. Noosa Shire clearly
• wider visitor dispersal
demonstrates a competitive advantage in tourism.
• increased visitor satisfaction
Noosa Shire | Local Economic Plan | Page 23
Section 24
Creative Industries
Who: Creative industries are those industries that require
originality of thought, expression and imagination as
Creative industries businesses are captured in a predominant inputs in the production process. Creative
number of Australia and New Zealand Standard industries have a potential for wealth and job creation
Industry Classifications such as information, media and through the generation and exploitation of intellectual
telecommunication, arts and recreation services and property. NESTA defined Creative Industries in its 2013
professional, scientific and technical services. Manifesto as “those economic activities which involve the
use of creative talent or commercial purposes”.
This Plan adopts the generally accepted definition that
includes: Creative industries businesses are creators of and early
adopters of technology. They are innovators that continually
• music composition and production
develop new ways to connect. Cultural industries are a
• film and television production significant sector of the Australian economy. According
• entertainment software (including animation and to a 2015 Australia Council report, in 2008-9 Australian
computer games) cultural industries generated more than $50 billion in
economic activity, or $35 billion in Gross Value Added
• performing arts
(GVA). This was higher than the GVA for agriculture,
• writing, publishing and print media forestry and fishing ($29 billion); electricity, gas, water and
waste services ($27 billion); and accommodation and food
• advertising, graphic design and marketing
services ($28 billion).
• architecture, visual arts and design.
Creative industries are a significant aspect of Noosa’s
What: culture and lifestyle, adding considerable wellbeing benefits
for residents and visitors alike.
Creative industries:
• are high users of technology How:
• trade on knowledge and intellectual property for Activity in this sector looks to support increased:
production
• collaboration and clustering
• embrace creativity which drives innovation
• business activity
• significantly contribute to the Noosa lifestyle
• employment and career opportunities
• generally export services outside of the Shire
• education and training opportunities.
• underpin a number of Noosa’s high profile events.
Section 25
Professional Services
Who: What:
According to the Australia and New Zealand Standard Professional services are important to the development and
Industry Classifications, professional, scientific and growth of the key industries. They provide support and
technical services include businesses that specialise and services that help their clients to manage and improve their
sell their expertise as opposed to selling equipment or business, and they play a key role in the commercialisation
materials. This specialisation generally requires a high level of new products and services.
of training and formal (usually tertiary level) qualifications.
It includes scientific research, architecture, engineering, Professional services are a key component of industry
computer systems design, law, accountancy, advertising, supply chains and they tend to cluster in response to areas
market research, management, and consultancy services, of specialisation. They are therefore important to the
veterinary science and professional photography. growth and development of the priority sectors identified
in this Plan.
Many businesses traditionally included in Professional
Services may be captured in other priority sectors. For The professional services sector is strongly represented in
example Architects may be captured in Creative Industries. the Noosa Shire according to the 2011 Census data, thus:
Business will be counted once only and will not be • professionals account for approximately 18% of
duplicated across multiple sectors. employment
• managers account for approximately 14.4% of
employment
• sales workers account for approximately 14% of
employment.
How:
Activity in this sector looks to support increased:
• connection, collaboration and clustering
• business activity
• employment and career opportunities.
Noosa Shire | Local Economic Plan | Page 25
Section 26
7
Who:
There is an opportunity for the business community to work with Council to consider
potential opportunities that may shape the next planning scheme. Definitions and
zonings in the new scheme may require scrutiny to better accommodate changing
business, industry and workplace practices and needs.
Effective Land Use
Planning What:
One of Council’s key tools to influence the local economy is the Integrated Land Use
Planning Scheme. The planning scheme identifies the type of development the community
Objective: Provide would like to see in specific locations as well as the "look and feel" of those areas. It also
business certainty, a establishes the criteria by which development will be assessed. It is the instrument used
level of flexibility and to balance and maintain amenity, protect our competitive advantages, identify and shape
reduce red tape. our precincts and centres, and thus cater for the future needs of business and industry.
How:
Effective land use planning will be achieved through consultation and engagement with
the community, including business and industry, as Council develops the next planning
scheme. It is anticipated that work will begin on the new planning scheme in 2016-17.
Section 27
Who:
8
On trend with the rest of the nation, Noosa’s business community predominately
consists of micro and small businesses that clearly make a substantial
contribution to the local economy:
89.6% of businesses in Noosa are classified as micro. This figure is marginally
above that of the SEQ Region and the State.
Enterprise Support
Anecdotally, 40% of small businesses fail in the first four years of operation with
a further 15-20% closing by year seven.
Census data suggests that, in 2011, just under 9% of the Noosa workforce
worked from home. This indicates the large number of home-based businesses
that operate in the Shire.
What:
Objective: Support the
development of strong Projects that support enterprise development will be delivered in partnership
businesses and stable with local businesses, business representative groups and organisations, as well
as government agencies. These stakeholders will operate in a variety of roles
employment opportunities
according to their area of interest, their expertise and the available tools.
with a focus on those that
export products and services How:
outside of the Noosa Shire
and that operate in priority Actions to achieve the enterprise support objective will:
industry sectors.
• encourage the development of strong and capable local businesses
• attract talented entrepreneurs
• increase capacity of local businesses to export products and services
beyond the Shire boundaries across priority sectors.
Noosa Shire | Local Economic Plan | Page 27
Section 28
9
Objective: Ensure the provision of infrastructure is appropriate
to meet the needs of business and visitors.
Who:
Council, in partnerships with other levels of government, plays a lead role in
Essential delivering and maintaining essential community infrastructure. Meanwhile
Infrastructure the private sector invests heavily to enable commercial development.
What:
The provision of infrastructure is important to support business growth and
COMMUNITY SENTIMENT
development and should take into account the rapid evolution and advances in
There is a lack of broadband infrastructure provision. This includes: transport infrastructure that supports
connectivity in Noosa. efficient delivery of product and services; effective public transport for employees
and customers; and business infrastructure such as digital connectivity, centre
of excellence, business incubators and accelerators.
In a locale such as Noosa, where lifestyle is a key competitive advantage, high
standards of community infrastructure are inevitably prioritised.
How:
Infrastructure needs and priorities will continue to be identified in consultation
with the community and via stakeholder partnerships.
Section 29
10 Objective: Establish a connected business community where
knowledge is openly shared and a culture of learning and skill
development exists.
Skilled and
Connected
Who:
Businesses
There are a number of local business organisations, representative groups
and education providers that contribute to developing connections, skill
development opportunities and educational programs.
What:
It is widely recognised that education and human capital are key contributors to
economic development. Furthermore, skills and knowledge underpin business
development in smart industry sectors. There is a recognised relationship
between education, interpersonal connectivity and lifelong economic and
COMMUNITY SENTIMENT social outcomes.
Some of the residents of Noosa The attraction and retention of talented people and the development of
represent very successful and alliances with relevant institutions and organisation is important to establishing
intelligent business people who have a network of skilled and connected businesses.
made a lifestyle choice to live in
Noosa. These people often have very
strong global business networks. How:
Actions to achieve this objective will support stakeholders to work collaboratively
to develop more opportunities to connect and upskill existing and potential
businesses.
Noosa Shire | Local Economic Plan | Page 29
Section 30
11
Implementation,
Monitoring &
Reporting
In adopting the Local Economic Plan on behalf of the • Country Noosa
community, Council recognises that achieving the desired
• Digital Sunshine Coast
outcomes will require a commitment of resources and
specialist skills from a number of groups and organisations • various meet-up groups and registered training
within the community. Therefore, the delivery of this Plan organisations
will be the result of collaborative projects undertaken with Council aims to achieve the desired outcomes of the Local
groups including but not limited to: Economic Plan over a five-year implementation period.
• Tourism Noosa Limited As part of the annual operational planning and budget
process, an implementation plan will be developed, that
• Sunshine Coast Creative Alliance
describes priority initiatives and identifies partners or lead
• Noosa Biosphere Reserve Foundation agents where known.
• CleanTech Sunshine Coast
The annual Action Plan will clearly identify:
• Chamber of Commerce & Industry Queensland –
• prioritised projects and desired outcomes
Noosa
• what needs to be done
• Regional Food & Agribusiness Network
• who is going to do it
• Cooroy Chamber of Commerce
• what resources are required
• Department of Agriculture & Fisheries
• key performance indicators.
• Department of State Development
• Central Queensland University Projects included in the annual action plan will be:
• Regional Development Australia • realistic and achievable
• University of the Sunshine Coast • market driven
• Noosa Junction Association • innovative in approach where appropriate
• Innovation Centre Sunshine Coast • the best use of available resources.
• Noosaville Business Association
Section 31
Council may take on a variety of roles in the implementation Change will be measured across the following timeline:
of projects that result from this Local Economic Plan.
• Statistics reflect movement at year 3
These may include facilitation, information sharing and
partnership activities. • Trend is demonstrated at year 5
• Systemic change achieved at year 7
Progress on the Local Economic Plan and priority
actions will be reviewed and reported to Council and the 3. Economic performance will be considered alongside
community annually. The Action Plan will be amended Council’s broader sustainability measures that will
and updated to reflect the outcomes of the annual review be developed to accompany Council’s Sustainability
process. Implementation plans with then be developed to Principles. These measures will be an integral to
achieve these actions. assessing the success of the Local Economic Plan.
A three tiered measuring process will be used to determine
to what extent the desired economic outcomes are being
achieved.
1. Projects included in the annual Implementation Plan
will be monitored in regard to process and success.
2. Key data will be gathered on an annual basis to track
and monitor the state of the local economy and to
inform the review of this Plan. This will include but
not be limited to the items listed in the table below.
Measures Target
Growth in gross regional product Above the Queensland average
Growth in gross regional product compared to population growth GRP growth exceeds population growth
Growth in gross regional product in each of the defined priority
Year-on-year increase
industry sectors
Unemployment rate compared to state average Lower than state average
Average income growth Higher than the state average
Council’s Economic Tool Box
• Direct links to other levels of governments
• Procurement
• Planning scheme and compliance
• Infrastructure hard and soft
• Economic programs and internal resources
Noosa Shire | Local Economic Plan | Page 31
Section 32
12 Summary Economic Profile
- Prepared by the AEC Group
Appendix I
Population While population growth began to slow in the early 2000s,
Noosa’s reputation as a world class tourism destination
The Noosa economy is not dissimilar to that of other continued to grow strongly, deepening our economic
lifestyle destinations in that it has historically been geared reliance on tourism, hospitality and retail as key employing
towards population driven industry sectors. industry sectors.
The Noosa economy experienced particularly high levels of Since 2004 population growth in Noosa Shire averaged
population growth in the period between 1981 and 1996, 1.2% per annum compared to 2.2% for SEQ region and
ranging between 16.5% and 5.1% on an annual basis. This 2.1% for Queensland, however forecast population growth
population growth and Noosa’s high tourism profile have, is expected to average only 0.8% per annum in Noosa Shire
in the past, been key economic drivers. reaching a population of approximately 62,000 by 2036.
This is consistent with the Noosa Plan which identified the
optimum carrying capacity for our community.
Noosa LGA Historical and Projected Population
Section 33
Noosa’s population is ageing, albeit faster than many While the ageing population implies that a smaller
other regions. In 2011, the median age for the shire was workforce will produce less in economic terms, it also
46 years compared to 38 and 36 years in the SEQ region indicates there will be demand for a range of goods and
and Queensland respectively. Residents aged 45 years and services specific to an older demographic.
over accounted for 39.3% of the population in 1991 and
50.9% at the 2011 census.
Source: Noosa Shire Council (unpublished)
Employment • Retail trade employs 16% of the total workforce, which
is 50% higher than the Australian average
Employment trends in Noosa reflect both our ageing
• Accommodation and foods services employ 14% of
population, national trends in health care, and a strong
the total workforce which is double the Australian
tourism sector. Increased employment in professional,
average
scientific and technical services signals growth in ‘smart’-
high value industry sectors. This is a trend that could be • Health care and social assistance employs 12% of the
exploited. total workforce
• Education and training employs 9% of the total
Three of the top five employment sectors in Noosa are
workforce, and
primarily geared towards population and tourism driven
industry sectors. These five sectors provide 60% of all local • Construction employs 8% of the total workforce.
jobs:
Noosa Shire | Local Economic Plan | Page 33
Section 34
Employment by Industry, 2011 Note: Place of work. Source: ABS (2011)
Change in Employment, Noosa Shire, 2001-11
Source: ABS (2001, 2011)
Section 35
Noosa Shire has a labour force of 27,055 people. 25,085 Across all occupations, professionals are the most
are currently employed and 1,970 are not, reflecting an prominent accounting for 18.5% of all employed Noosa
unemployment rate of 7.3%. Unemployment in Noosa residents. This was followed by technicians and trades
Shire is generally slightly higher than the SEQ Region and 15.5%, managers 13.7% and sales workers 12.4%.
the State.
Noosa LGA Unemployment and Labour Force - Source: QGSO (2015)
Noosa Shire | Local Economic Plan | Page 35
Section 36
Tourism
Noosa has a world class tourism sector and notable In the year ending June 2015 the sector injected $700
brand awareness. The tourism sector is strong and million into the local economy, with increases in the
active and, as a result, experienced good increases in higher yield international and interstate markets while
visitation for both domestic and international visitors the lower yielding day trip visitor market saw expenditure
for the year ending June 2015, up 16% and 19% drop considerably (-15%).
respectively.
Source: Tourism Research Australia, National and International Visitor Survey, year ending June 2015/EMDA
COMMUNITY SENTIMENT
Noosa is well known as a tourism destination and tourism is a large part of
the local economy that can provide a strong platform of leverage for other
parts of the economy. Due to the reliance on tourism, there are large swings in
employment and a strong reliance on part-time or casual work.
Section 37
Gross Regional Product
Noosa Shire produced just under $2.6 billion in gross health care, retail and construction being the fastest
regional product (GRP) in 2013-14. This was an increase growing sectors.
of 5.6% on the previous year, compared to 1.8% and 2.3%
increases for SEQ Region and the State respectively. The Electricity, gas, water and waste services generated the
Noosa economy experienced stronger growth than the highest GRP per employee at $429,461 per employee,
SEQ Region and Queensland as a whole, on average over followed by financial and insurance services at $291,199
the last five years. Noosa’s GRP averaged 2.5% per annum per employee, and rental, hiring and real estate services
growth over the last five years compared to 2.2% for SEQ ($151,638 per employee).
Region and 2.1% for Queensland as a whole.
Conversely the major Noosa Shire industries of retail trade
Industry sector contribution to the economy in terms of and accommodation and food services generate lower
industry value add to gross regional product, again clearly GRP per employee-$54,806 and $42,788 per employee
reflects the structure of the economy with respectively.
Noosa Shire Historical GRP and Growth Rate - Source: AEC (unpublished)
Noosa Shire IVA Breakdown (2013-14) - Source: AEC (unpublished)
Noosa Shire | Local Economic Plan | Page 37
Section 38
Income
Industries most closely associated with the tourism sector Noosa Shire reported a median household income almost
such as retail, accommodation and food services, together $200 below the SEQ Region average and almost $300 below
with transport, postal and warehousing, offered the lowest the State average in 2011 ($953.50, $1,150.70 and $1,235
wages. This included arts and recreation services at $698.50 per week respectively).
per week, accommodation and food services at $612.7 per
week, and retail trade at $607.2 per week. This may reflect the attraction of a lifestyle region where
people choose to work less/part time; and could be partly
Industry Noosa attributed to the high proportion of part-time work in
the region. Part-time work accounts for around 35%-40%
Mining $1,953.4
of total employment within the broader Sunshine Coast
Electricity, Gas, Water & Waste Services $1,531.8 Statistical Area Level 4 (SA4), compared to around 25%-
Financial and Insurance Services $1,317.1 30% in other benchmark regions.
Public Administration and Safety $1,268.4
Professional, Scientific and Technical Services $1,204.1
Construction $1,142.5
Education and Training $1,135.5
Information Media and Telecommunications $1,085.8
Transport, Postal and Warehousing $1,068.7
Health Care and Social Assistance $1,058.6
Wholesale Trade $1,045.8
Rental, Hiring and Real Estate Services $1,032.6
Manufacturing $1,015.8
Administrative and Support Services $854.3
Agriculture, Forestry and Fishing $841.9
Arts and Recreation Services $782.9
Other Services $767.8
Accommodation and Food Services $686.7
Retail Trade $680.5
Section 39
Income
Noosa Shire is home to some 7,400 businesses. 62.1% Many of these same people are active within the community
of those are non-employing micro businesses and 27.5% and business organisations such as Tourism Noosa, Noosa
employ 1-4 people. At the other end of the scale 0.01% Biosphere Reserve Foundation, Noosa Community
employ 200 or more people. By turnover, 26.4% of Biosphere Association Inc. The Chamber of Commerce
businesses have a turnover between $0 and $50,000 with and Industry Queensland, Noosa Business Mentors and
13.1% turning over between $500,000 and $2 million the Project Focus Group established to contribute the
annually. development of this Plan.
Noosa is also home to a range of very successful
entrepreneurs and business people with expertise across
multiple industry sectors.
Noosa LGA Business Counts by Turnover Range - Source: ABS (2015d)
Business Counts by Employment Size - Source: ABS (2015d)
Noosa Shire | Local Economic Plan | Page 39
Section 40
Cluster mapping highlights where Noosa has an existing growing at the national level but not currently strongly
competitive advantage against a national industry represented in the region (lower right quadrant). It further
backdrop using Location Quotients – In this instance it shows employment sectors that are forecast to contract
relates to the concentration of industries by employment, nation-wide, identifying those sectors likely to be shedding
over time. By doing this, growth opportunities in specific jobs across Australia (left side of the graph).
industry sectors can be identified and considered.
Well represented, high growth industry sectors for Noosa
Industry clusters located above the “1” on the vertical Shire include:
axis indicate an existing industry concentration and a
• Rental, hiring and real estate services (LQ 2.2)
competitive advantage within the region. Forecast national
industry employment growth (2014-2019) is plotted along • Accommodation and food services (LQ 2.1)
the horizontal axis, with zero per cent growth over the five • Retail trade (LQ 1.5).
years creating a midline. The further to the right of this
central horizontal axis, the faster the industry is forecast Future high growth sectors relevant to Noosa Shire are:
to expand. Similarly, the further to the left, the faster it is
• Professional, scientific and technical services (LQ 1.0)
forecast to contract. The size of the cluster (bubble) within
the map represents the size of the local workforce in the • Financial and insurance services (LQ 0.6)
industry sector. • Healthcare and social assistance (LQ 1.1)
The cluster maps identify the national industry sectors • Education & training (LQ 1.1).
where the Noosa Shire has a relative competitive advantage • Cluster map (ANZSIC 1 Digit)
(upper section). These are natural targets for economic
and industrial development. The map also shows industry
employment sectors that are
Section 41
13
Definitions
Economic Structure - Economic structure is a term that describes the Business accelerators will generally offer all of the services offered
changing balance of output, trade, incomes and employment drawn by a business incubator. The key difference is the level of hands-on
from different economic sectors – ranging from primary (farming, involvement by accelerator management which should increase the
fishing, mining etc) to secondary (manufacturing and construction chances of success.
industries) to tertiary and quaternary sectors (tourism, banking,
software industries). Gross Regional Product (GRP) - is one of several measures of the size
of its economy. Similar to GDP, GRP is defined as the market value of
Brand - Is the combination of design and words employed in creating an all final goods and services produced within an area in a given period
image that identifies a product and differentiates it from its competitors. of time.
Over time, this image becomes associated with a level of credibility,
quality, and satisfaction in the consumer’s mind. The Noosa Brand is Australian Bureau of Statistics (ABS) - Australia’s national statistical
built around the natural beauty of our region, which is conducive to office. The mission statement of the ABS is to assist and facilitate
relaxation and revitalisation, and reflects a level of style. informed decision making, research, and discussion within governments
and the community by providing a high quality and objective national
Business Incubator - The definition of a business incubator can be statistical service.
described as a set of programs set up by a government, business alliance
or academic group through a variety of services/training. The intent is Australian and New Zealand Standard Industry Classification
to help small companies in the incubator have a better chance of survival (ANZSIC) - is a hierarchical classification with four levels, namely
through the start-up phase. Services may include but not be limited to: divisions (the broadest level), subdivisions, groups and classes (the
finest level). At the divisional level, the main purpose is to provide a
• office space, usually at a reduced rate limited number of categories which will provide a broad overall picture
• office services: receptionists, conference rooms, computers, office of the economy.
equipment etc
Peri-urban - can be described as the landscape interface between town
• entrepreneurial advice and mentoring. Entrepreneur advisor
and country, the rural - urban transition zone where urban and rural
services can range from establishing a web presence to identifying
uses mix. It is the area immediately adjoining an urban area, between
IP licensing opportunities to raising capital
the suburbs and the countryside.
• business planning and market adjustment consulting. Business
plans are dynamic and constantly need to be adjusted to fit the Smart Economy - This Plan refers to a smart economy as one that
market recognises four forms of capital: human; built; environmental and social;
• contacts and Networking: The biggest advantage of a business and combines the successful elements of the enterprise economy and the
incubator is its access to experienced entrepreneurs, innovators and innovation and ideas economy, while at the same time sustaining a high
professionals who can answer questions and provide guidance and quality natural environment, and a cohesive and connected community.
resources.
Noosa Biosphere® - Noosa Biosphere® is a registered trademark of
Business Accelerator - A business accelerator is very similar to an Noosa Council.
incubator but differs in that they usually have a greater focus on
companies entering or growing in a national or global market. Business
accelerators are more likely to be financed by venture capitalists looking
for an opportunity to finance growth potential through defined action
plans.
Noosa Shire | Local Economic Plan | Page 41
Section 42
Image Credits Front Cover: High speed broadband-enabled business and study hub Floating Land Biennial Creative Industries Event CQU Page 7. Aerial image, Noosa National Park, Noosa suburbs and hinterland 8. Locally grown produce available for sale in Pomona 11 2014 Sunshine Coast Business Awards Sponsored by Noosa Council 12. Antiques retailing, Noosa Hinterland 15. Frontline Care Solutions, production of doctor-led training 16. Noosa Leisure Centre Noosaville 17. Noosa Triathlon 19. Threads Project / J2 Co-working 20. Rural Enterprise, Kin Kin 21. Waste initiative, Peregian Beach 22. Tourism promotion Melbourne 2015 courtesy of Tourism Noosa 23. Butter Factory Arts Centre, Cooroy 24. Customer service 25. Noosa Junction business centre 26. Noosa Boardroom shared working space 27. The J performance venue, university campus, conference centre and community space 28. Centre Queensland University (CQU) campus, Noosaville 29. Long Lunch, Hasting Street, Noosa Heads, catered by local restaurants 30. Noosa Junction, emerging dining precinct
Section 43
LO. | NOOSA 7) | COUNCIL