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2016-11-08 Services & Organisation Committee Agenda
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Tourism
Noosa has a world class tourism sector and notable In the year ending June 2015 the sector injected $700
brand awareness. The tourism sector is strong and million into the local economy, with increases in the
active and, as a result, experienced good increases in higher yield international and interstate markets while
visitation for both domestic and international visitors the lower yielding day trip visitor market saw expenditure
for the year ending June 2015, up 16% and 19% drop considerably (-15%).
respectively.
Source: Tourism Research Australia, National and International Visitor Survey, year ending June 2015/EMDA
COMMUNITY SENTIMENT
Noosa is well known as a tourism destination and tourism is a large part of
the local economy that can provide a strong platform of leverage for other
parts of the economy. Due to the reliance on tourism, there are large swings in
employment and a strong reliance on part-time or casual work.
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