2016-11-08 Services & Organisation Committee Agenda

         3
The Noosa Context




To inform the development of this Plan:                   Key findings:

•   AEC Group Ltd, a leading Australian consultancy       •     an economic structure heavily reliant on tourism,
    specialising in economics, was engaged to prepare           retail and construction
    an economic profile for the Noosa Shire. The full
                                                          •     historically high population driven economic growth,
    version of the Economic Profile can be found in the
                                                                predicted to slow to less than 1.0% in the future
    background documents that support this Plan and
    a summary can be found at Appendix 1. AEC was         •     low household incomes          and    lower   full-time
    tasked to:                                                  employment rates

    »» form a baseline from which to monitor and          •     an ageing population
       measure the economy over time                      •     strong brand awareness
    »» provide information to assist business and         •     Noosa Shire is home to a large number of very
       industry in decision-making                              successful entrepreneurs and business people
•   A project focus group was established to review
                                                          •     business and industry are ready and willing to partner
    information obtained at community consultation,
                                                                and collaborate to implement this Plan.
    identify gaps and contribute, test and prioritise
    ideas.
•   Community opinion was sought via two public
    workshops and through Council’s on-line
                                                                        COMMUNITY SENTIMENT
    community engagement Portal Your Say Noosa.
                                                              “Noosa is well known as a tourism destination and
                                                              tourism is a large part of the local economy that can
                                                              provide a strong platform of leverage for other parts of
                                                              the economy.”