2021-12-13 GC Agenda - Item 9 - Attachment 1 - Draft Economic Development Strategy 2021-2030

4.5.    Place – Managing Success
Tourism is an important sector of the Noosa local economy and has played a key role in its
development.
Noosa has a clear competitive advantage when it comes to tourism, attracting over 1 million
visitors annually who spend just under $1B. Visitors are drawn to our pristine beaches, national
parks, lack of city symbols and low key development, and enjoy the high level of amenity and
services provided by Noosa businesses.
Noosa is a high profile visitor destination, and to guide this success, a Destination Management
Plan (DMP), will be developed.
Destination management is a practice that draws together all aspects of a destination and its
stakeholders – government, tourism, industry, and community; to plan for the future. In this way,
industry aims are planned and managed to meet the needs and aspiration of stakeholders.
Effective DMP is based on research and evidence to adopt a holistic management approach to a
place and tourism.

DMP is important in ensuring the ongoing sustainability and success of Noosa, it will assist by
developing clear plans that define stakeholder roles and the allocation of resources. Well
managed destinations; protect and preserve its assets, attract investment, meet workforce needs
and have increased levels innovation.