2021-12-13 GC Agenda - Item 9 - Attachment 1 - Draft Economic Development Strategy 2021-2030

5.6. Economic Growth Enablers (Detailed)
5.6.1. Bold Leadership - Economic Development
Leadership has a big impact on the ability of a community to achieve the desired standard of
living for its residents, and the experience of visitors. Noosa has benefitted from strong leadership
and community advocacy. It will be important to look for opportunities that lead to improvements
in the performance of the local economy in line with community aspirations.
This Economic Development Strategy places an emphasis on leadership to drive and facilitate
initiatives that add value to the local economy by:

     •   Developing integrated goals and cross sector strategies
     •   Building partnerships across public and private sectors and local government boundaries
     •   Taking a coordinated approach that’s avoids duplication of effort or zero sum competition
     •   Understanding our assets, strengths and opportunities
     •   Understanding and aligning with demand side needs of employers and local businesses
     •   Articulating and upholding Noosa’s distinctive offering
     •   Creating new investment tools/instruments that optimise public investment and leverage
         private investment

    Bold Leadership – Economic Development
 Strategy: Demonstrate bold leadership in economic development to drive a
 continued focus on the future that positively impacts on the local economy.

 Headline Actions
•    Establish a recognised business identity and messaging that aligns with and
     complements Noosa’s respected brand and the aspiration to be a Smart biosphere.
•    Identify advocacy opportunities in line with the Economic Development Strategy
     outcomes.
•    Develop a Connectivity Plan that aims to deliver better access, connections and digital
     infrastructure to the region to increase productivity, diversify industries, and access to
     global markets.
•    Lead the establishment of a destination management plan, working with the community
     to determine the most appropriate model to preserve the local lifestyle, natural
     environment and also enhance the local and visitor experience.
•    Continue to collaborate and ensure integration on key Council policies and initiatives
     that impact the economy – Housing Choice (particularly as it relates to worker
     accommodation), Planning Scheme amendments, employment land, Climate Change
     Adaptation, Transport, and Cultural/Creative Industries Strategy etc.
•    Continue to develop and refine engagement opportunities with industry such as the
     Business Round Table, Ecosystems Groups and business leaders.
•    Continue to support the development of strong and collaborative industry representative
     organisations through engagement and support programs.
•    Continue to grow the reach, influence, community benefit and economic impact of the
     Peregian Digital Hub.




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