NOOSA EVENTS STRATEGIC FRAMEWORK, POLICY, AND GOVERNANCE · Report

GENERAL COMMITTEE MEETING                                                     6 OCTOBER 2026


Council's approach to managing events in high-demand locations.

The proposed Noosa Events Executive Group (EEG) will provide strategic leadership and portfolio
oversight of events across Noosa. The EEG will oversee implementation of the Strategic Framework,
monitor event portfolio performance, review funding and investment priorities, consider emerging
event issues and opportunities, and support ongoing improvement of Council's event management
framework.

Together, these documents establish a contemporary events framework that:
• aligns event planning and investment with Council's strategic objectives;
• strengthens governance and cross-Council coordination;
• supports a balanced and sustainable events portfolio;
• improves the event organiser experience;
• protects community amenity and environmental values;
• improves transparency and accountability; and
• provides a clear framework for future event funding, investment and portfolio management.

The proposed framework has been informed by community consultation undertaken through the
Destination Management Plan, internal workshops and targeted engagement with event organisers,
businesses and industry representatives, including the recent Events Industry Roundtable.

This report seeks Council's adoption of the Noosa Events Strategic Framework 2026-2031, Noosa
Events Executive Group Terms of Reference and Noosa Events Management Policy, together with
the repeal of the existing Noosa Events Policy and Noosa Main Beach Events Policy.


RECOMMENDATION
That Council:
   A. Note the report by the Director Strategy & Environment and Director Development &
      Regulation to the General Committee dated 6 October 2026 regarding Noosa Events
      Strategic Framework, Policy and Governance;
   B. Adopt the Noosa Events Strategic Framework 2026-2031 contained in Attachment 1
   C. Adopt the Noosa Events Executive Group Terms of Reference contained in Attachment 2
   D. Adopt the Noosa Events Management Policy contained in Attachment 3
   E. Appoint two Councillor representatives on the Noosa Events Executive Group
   F. Note that the Chief Executive Officer will:
      i. establish the Noosa Events Executive Group;
      ii. implement the Noosa Events Strategic Framework 2026-2031;
      iii. develop and implement supporting frameworks, procedures, guidelines and operational
      tools, including the Event Categories & Assessment Procedure; and
      iv. progress the actions outlined in the Strategic Framework Action Plan.
   G. Note that implementation of the Noosa Events Strategic Framework 2026-2031 will assist to
      inform future event funding, sponsorship, investment and program design to ensure
      alignment with Council's strategic priorities and a balanced events portfolio.
   H. Delegate to the CEO to make minor amendments or corrections if required prior to final
      design and publishing of Noosa Events Strategic Framework 2026-2031
   I.   Subject to Council endorsement of recommendation D, the new Noosa Events Management
        Policy contained in Attachment 3 repeals and replaces the Events Policy adopted in 2019
        and the Noosa Main Beach Events Policy adopted in 2018.