Town Planning Report - Peregian Village Market · MCU13/0251

98. Under the SARA mapping, the subject land is located in a Koala assessable
    development area (for information purposes only). This issue has also been
    considered previously with the current approval over the land and is a matter for
    the Council. For completeness, a copy of the Koala Habitat Management Plan,
    June 2010 that was prepared for the previous application is provided as
    Attachment 6. The Plan considered the impact upon Koala and made
    recommendations that are to be implemented with the development of the land.


Need

99. The matter of need is of key importance with respect to the consideration of this
    application. An accompanying Economic Need and Impact Assessment (EIS) is
    provided from Economic Associates, which demonstrates that there is a high level
    of need for a small scale supermarket in the Peregian Locality (refer Attachment
    7). In summary, the report details that the addition of the proposed development
    would provide a number of community benefits including:

         o    Responds to an existing market gap – rather than seeking to
              replicate existing facilities the proposed development seeks to fill an
              existing gap in the local retail market. As a result the proposed
              development is supported largely by capturing escape expenditure as
              opposed to a redistribution of expenditure among existing centres located
              within the trade area;

         o    Greater choice and convenience – The addition of the proposed
              development would improve choice and convenience for trade area
              residents and will add to the diversity of the retail offered within the trade
              area;

         o    Savings in travel time and costs – The proposed centre would reduce
              the travel time and associated cost of trade area residents by reducing
              the need to fulfil convenience retail and top-up shopping needs at centres
              outside the trade area;

         o    Increased competition – the proposed development is likely to
              enhance local competition which has the potential to lead to lower prices,
              increased range and better service standards; and

         o    Localised employment opportunities – the proposed development
              would enhance the range of employment opportunities available at a local
              level by providing locally based employment opportunities for retail
              workers resident to Peregian Beach.

    The above benefits are anticipated to be achieved without the viability of any
    existing, approved or designated centre being threatened. Based on the above,
    there is a high level of economic need for additional convenience retail facilities
    within the identified trade area and the proposed development appropriately
    meets that need.

100. However, while there may be a high level of economic need and associated
   community benefit, in a planning sense, it is also important that the proposed



‘Peregian Village Market’ Development Application – December 2013                     Page 23