MCU14/0106 Appendix J - Retail Needs Assessment

    The forecast population figures for South East Queensland are calculated by applying the population
     growth attributable to South East Queensland as a proportion of Queensland’s total population growth
     to the ERP of South East Queensland. These forecasts were released by the Queensland
     Government’s Office of Economic and Statistical Research population projections (medium series).

    The forecast population figures for the Sunshine Coast Region have been calculated by applying the
     population growth attributable to Sunshine Coast Region as a proportion of South East Queensland’s
     total population growth, according to the Queensland Government’s Office of Economic and
     Statistical Research population projections (medium series), to the ERP of Sunshine Coast and
     Noosa.

DEMOGRAPHICS
The demographic characteristics of the Main Trade Area and the benchmarks geographies provided in
this report are based on the 2011 Census of Population and Housing, released by the Australian Bureau
of Statistics.

RETAIL SPENDING
Retail spending estimates provided in this report are based on the MarketInfo 2012 micro simulation
model developed by MDS Market Data Systems. MarketInfo 2012 is based on the Household
Expenditure Survey and Australian National Accounts. MarketInfo is widely used by retail analysts and
retail property companies, amongst others.

QUANTIUM
Released by Quantium, Market Blueprint provides a detailed listing of the electronic spending patterns of
trade area residents (i.e. where they shop and how much they shop). The data provided by Quantium is
used as follows:

    The distribution of Noosa Civic turnover across trade area sectors is used to derive the market shares
     of the centre.

    The distribution of trade area spending to each major postcode. This is used to assess the level of
     spending directed to retailers within each postcode.

    The postcode distribution also provides an estimate of the level of spending leaving the trade area,
     including overseas and online.

TOURISM DATA
Tourism data in this report have been sourced from domestic and international visitor surveys conducted
for Tourism Research Australia. These surveys provide an overview of the visitation to Statistical Area 2
(SA2) regions (as defined by the Australian Bureau of Statistics). SA2s are a medium-sized general
purpose areas built up from whole Statistical Areas Level 1 (SA1s). SA1s are the smallest area of output
for the ABS Census of Population and Housing.

EMPLOYMENT DATA
The employment data used in this report has been sourced from the ABS Census, including Place of
Work data, industry of employment data and occupation data. Place of Work data provides information
on where employed people over 15 years of age worked in the week prior to Census Night. It is coded to
geographic areas known as Destination Zones (DZNs). DZNs are defined by the relevant State Transport
Authority (STAs) from each state or territory, in conjunction with the ABS.

CENTRE FLOORSPACE AND TURNOVER ESTIMATES
The centre floorspace and turnover estimates that are outlined in this report have been estimated using
Urbis proprietary databases, the Urbis Land Use Survey, satellite images released by NearMap and
Google, as well as publicly available information from the Property Council of Australia Shopping Centre
Database, Information Memorandums, general internet searches, and analysis of electronic spending by
Quantium.




URBIS
NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL                                    INTRODUCTION   11