MCU14/0106 Appendix J - Retail Needs Assessment

2.3         NOOSA CIVIC TRADE AREA DEFINITION
The trade area of most relevance for Noosa Civic is illustrated in Map 2.6.

The trade area is defined using a methodology which takes into account a range of factors including:

    The existing and future road network and accessibility.

    Topographical and physical features of the region which may impede or facilitate travel to the centre
     from particular areas.

    The size, composition, quality and location of other existing retail facilities, particularly those used
     regularly by local residents as an alternative to Noosa Civic.

    The results of Consumer Research conducted in the centre in 2012, which included an exit survey of
     shoppers.

    Analysis by Quantium of the origin of card holders who have made electronic transactions in the
     centre over the course of the year.

The trade area has been divided into 5 sectors, including a primary sector and four secondary sectors.
These trade areas are described below and are illustrated in Map 2.6, as follows:

    The primary trade area encompasses the suburbs of Noosaville, Tewantin and Doonan to the south.

    The secondary north east sector is geographically the smallest of the trade area sectors. It
     incorporates the coastal suburbs of Noosa Heads, Sunshine Beach, Sunrise Beach, Castaways
     Beach and the northern portion of Peregian Beach. This area is also the primary location for tourists
     visiting Noosa and includes the Noosa Junction and Hastings Street shopping precincts.

    The secondary south east sector is a narrow strip between the coastline and Sunshine Motorway
     extending from Peregian Beach in the north to Mount Coolum in the south. Geographical barriers
     such as Lake Weyba and Noosa National Park restrict access to Noosa Civic for these residents.

    The secondary south sector extends east to the Sunshine Motorway and west to the Sunshine
     Coast hinterland, incorporating parts of the suburbs of Peregian Beach, Coolum Beach, Eumundi and
     Ridgewood.

    The secondary north west sector incorporates the small townships of Cooroy and Pomona and
     rural areas to the northwest of Noosa. It covers the largest geographical region of all the trade area
     sectors.




URBIS
NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL                                          NOOSA CIVIC   23