MCU14/0106 Appendix J - Retail Needs Assessment

TABLE OF CONTENTS

Executive Summary ..................................................................................................................................... i

1         Introduction ....................................................................................................................................10
1.1       Objectives ....................................................................................................................................... 10
1.2       Analysis .......................................................................................................................................... 10
1.3       Assumptions ................................................................................................................................... 10
1.4       Sources ........................................................................................................................................... 10
1.5       Research Methodology ................................................................................................................... 13
1.6       Report Structure ............................................................................................................................. 14

2         Noosa Civic ....................................................................................................................................15
2.1       Regional Context ............................................................................................................................ 15
2.2       Local Context .................................................................................................................................. 17
2.2.1     Noosa Shire Business Centre (NSBC) ........................................................................................... 17
2.2.2     The Subject Site – Noosa Civic ...................................................................................................... 20
2.3       Noosa Civic Trade Area Definition ................................................................................................. 23
2.4       Consumer Research Review, October 2012 .................................................................................. 25
2.4.1     Noosa Civic Customer Usage Patterns .......................................................................................... 25
2.5       The Proposed Development ........................................................................................................... 26
2.6       Summary ........................................................................................................................................ 28

3         Retail Planning Framework ..........................................................................................................30
3.1       South East Queensland Regional Plan (SEQRP) .......................................................................... 30
3.1.1     Activity Centre Framework ............................................................................................................. 30
3.2       Noosa Plan ..................................................................................................................................... 31
3.3       Summary ........................................................................................................................................ 32

4         Centre Roles and Usage Patterns ................................................................................................33
4.1       The Noosa Plan Floorspace Use Definitions .................................................................................. 33
4.2       Definition of Retail Floorspace ........................................................................................................ 33
4.3       Definition of Other Business and Community Uses ....................................................................... 34
4.4       Land Uses and Estimated Floorspace............................................................................................ 34
4.5       Intercept Surveys – Survey Scope and Methodology .................................................................... 37
4.6       Noosa Shire Business Centre ........................................................................................................ 37
4.7       Business Centres............................................................................................................................ 38
4.7.1     Noosa Junction ............................................................................................................................... 39
4.7.2     Noosaville ....................................................................................................................................... 42
4.7.3     Tewantin Town Centre ................................................................................................................... 46
4.7.4     Cooroy ............................................................................................................................................ 49
4.8       Visitor Mixed Use Centres .............................................................................................................. 49
4.8.1     Hastings Street (Noosa Heads) ...................................................................................................... 49
4.8.2     Sunshine Beach (Duke Street) ....................................................................................................... 53
4.8.3     Noosa North Shore ......................................................................................................................... 53
4.9       Neighbourhood Centres ................................................................................................................. 53
4.9.1     Quamby Place (Noosa Heads) ....................................................................................................... 54
4.9.2     Noosa Bushlands (Noosaville) ....................................................................................................... 54
4.9.3     Noosa Outlook (Tewantin) .............................................................................................................. 54
4.9.4     Earl Street (Tewantin) ..................................................................................................................... 54
4.9.5     Sunrise Beach (Sunrise Shopping Centre) .................................................................................... 54
4.9.6     Weyba Road (NoosaVille) .............................................................................................................. 54
4.9.7     Peregian Beach .............................................................................................................................. 55



URBIS
NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL