MCU14/0106 Appendix J - Retail Needs Assessment

4.5          INTERCEPT SURVEYS – SURVEY SCOPE AND METHODOLOGY
A total of 1,200 customer interviews were conducted in the following locations:

    SURVEY LOCATION                                                                              SAMPLE SIZE

    Noosa Junction, including Sunshine Beach Road, Noosa Fair and Plaza                                495

    Hastings Street, including the lower end of Noosa Drive                                            339

    Tewantin along Poinciana Avenue from Sidoni Street to Memorial Avenue/Dylan Street                 261

    Noosaville River precinct along the commercial area of Gympie Terrace from The Cockle              105
    Shell to James Street, including part of Thomas Street

    TOTAL                                                                                             1,200




The purpose of the surveys was to measure the incidence of usage by locals and visitors and to
determine the types of retail, leisure and other activities undertaken within each precinct. The findings
from the survey have been incorporated into the analysis of the role and function of each precinct

Interviews were conducted in two separate weeks to include a school holiday period and a period without
holidays. The number of interviews conducted during the holiday week and outside holidays reflects the
proportion of holiday weeks to non-holiday weeks throughout the year. The survey dates and sample size
in each week were as follows:

      Saturday 13th – Friday 19th September, 2014 (no holidays) – sample of 900 (75%); and

      Monday 22nd – Sunday 28th September 2014 (holidays) – sample of 300 (25%).

Other specifications of the survey were as follows:

      The questionnaire was designed by Urbis. It was approximately four minutes in duration.

      Interviewers were briefed in person by Urbis. Only IQCA accredited interviewers were employed to
       undertake the interviews. A field supervisor was on-site for the duration of the survey.

      Respondents were screened to include those who were shopping, browsing, getting something to eat
       or drink, working, or using a service or facility. People who were only undertaking a recreational
       activity or just passing through were excluded from the survey.

      Respondents were selected as randomly as possible by approaching every third person passing fixed
       points in each precinct.


4.6          NOOSA SHIRE BUSINESS CENTRE
Noosa Civic, and indeed the NSBC as a whole, is designated as the Major Activity Centre for the
northern end of the Sunshine Coast, providing for a mix of business, service, major retail and
convenience functions for the sub-regional catchment. It complements Maroochydore which is the
Principal Activity Centre for the Sunshine Coast.

A high level breakdown of Noosa Civic floorspace has been provided in sub-section 2.2.2 previously.
Noosa Civic accommodates a total of approximately 30,600 sq.m GLA, some 69% of which is currently
used for retail purposes (21,100 sq.m) (refer Chart 4.1 and 4.2).




URBIS
NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL                         CENTRE ROLES AND USAGE PATTERNS   37