2019-04-09 Planning & Environment Committee Agenda

PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA                                      9 APRIL 2019


South East Queensland (SEQ) Regional Plan
The site is located within the urban area of the SEQ Regional Plan. The proposal is consistent
with the regional policies of the SEQ Regional Plan.
Planning Regulation 2017
The following assessment benchmark from the Planning Regulation 2017 applies to the
application:
    SEQ Development Area
The proposal is for urban activity within the Urban Footprint and is consistent with the
assessment benchmarks contained in the Planning Regulation 2017 for the SEQ Region.
3.3. Statutory Instruments – Planning Scheme
The application must be assessed against the Advertising Devices Code. The pertinent issues
arising out of the assessment against the code provisions generally relate to the proposed sign’s
8.792m² signface area exceeding 4m². In addition, it is also considered the size and siting of the
proposed sign is an excessively prominent element of the streetscape, contributes to the visual
clutter in the street and is not consistent with the unobtrusive signage strategy sought for Noosa
Shire.
Notably, the surrounding locality includes some other signs which exceed 4m² signface area.
However, these signs have either been approved under court order, following a Council
resolution to refuse the subject signage and/or are unlawful, with no development permit in place.
It is noted that the Planning Scheme was amended, following the most recent Court Order, to
strengthen Council’s resolution that advertising devices exceeding 4m² signface area are not
located in Noosa Shire.
On this basis, the proposal is not supported as it is inconsistent with:
1.    Overall Outcomes of The Noosa Plan’s Advertising Devices Code, being that:
      i.     The proposed advertising device does not complement and detracts from the
             desirable characteristics of the natural and built environment in which the advertising
             devices are exhibited;
      ii.    The proposed advertising devices is not designed and integrated into the built form
             so as to minimise visual clutter;
      iii.   The proposed Advertising Device exceeds the legitimate need to provide directions
             and business identification in a manner that is consistent with achieving the codes
             overall outcomes; and
      iv.    Signs with a signface area exceeding 4m² are not located in Noosa Shire.
2.    Specific Outcomes of The Noosa Plan’s Advertising Devices Code, being that:
      i.     Signs with a signface area exceeding 4m² are inconsistent with the overall outcomes
             sought by this Code and are not located in Noosa Shire;
      ii.    The proposed sign is not compatible with the existing and future planned character of
             the locality in which it is situated;
      iii.   The proposed sign is not designed, sited and integrated to not contribute to the
             proliferation of visual clutter and to not unduly dominate the visual landscape; and
      iv.    The proposed sign is not of a scale, proportion and form that is appropriate to the
             streetscape in which it is located.




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