2018-05-08 S&O Committee - Attachment 1 to Item 3 - Draft Noosa Cultural Plan

Priority Focus Areas                                       Sport and Active Recreation Plan




                                            Noosa Regional Gallery
                                            The audit of cultural facilities and community and
                                            stakeholder consultation has identified the need
                                            to address deficiencies in the existing gallery
                                            and the desire for an expanded or upgraded
                                            gallery or cultural facility. Council will explore the
                                            feasibility of a new signature Regional Gallery
                                            which better reflects contemporary audience
                                            expectations, spearheads cultural momentum, is
                                            able to exploit cultural tourism opportunities and
                                            improves participation opportunities.




Marketing Noosa as a
Cultural Destination
Noosa already offers a wide range of
cultural activities which would be of
potential interest to the tourism market
however visitors remain largely unaware
beyond major activities such as Eumundi
Markets. Council will collaborate with
key stakeholders to develop a marketing
and communication strategy to focus on
the cultural attributes of Noosa. A key
outcome will be improved access to online
content for visitors.




                                             High Quality Artisan Products
                                             The Noosa brand is seen as being unique, high
                                             quality and discerning. There is potentially
                                             an opportunity to leverage this brand and
                                             reputation to better focus the production of on
                                             the production of very high-quality artisan and
                                             craft products including bespoke manufacturing
                                             and activities which provide a personal,
                                             authentic response or experience. Council will
                                             work with stakeholders to explore this potential
                                             and develop a plan to increase production and
     Page 35                                 market spend in this sector.              Page 35