07/1259 - Peregian Beach needs assessment [As Published] · 132007.1259

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Price Rates

Congruent with previous accommodation takings data, price rates for various
accommodation types are as follows:

Hotels/Motels/Serviced Apartments
o The average daily rate for this accommodation type upon the Sunshine
Coast ($144.06) is significantly higher than Brisbane ($137.94) and the
Gold Coast ($135.63).

Holiday Flats, Units and Houses
o The average daily rate for flats/units/houses upon the Sunshine Coast
($120.30) is significantly higher than Brisbane ($81.71) and the Gold
Coast ($100.93).

Visitor Hostels
co The average daily bed rate for visitor hostels upon the Sunshine Coast
($22.94) is similar to Brisbane ($22.13), and slightly cheaper than the
Gold Coast ($24.62).

Caravan Parks
o The average daily site rate for caravan parks upon the Sunshine Coast
($22.57) was significantly higher than Brisbane ($15.96), but less costly
than the Gold Coast ($28.34).

The above price rates and supply data demonstrate the predominance of upper-
end accommodation on the Sunshine Coast. Hotels/motels/serviced apartments
and holiday flats/units/nouses of which constitute 81% of current accommodation
supply, are priced at higher rates than Brisbane, and the Gold Coast which is a
major destination competitor for the Sunshine Coast.

2.4 General Trends and Comparative Local Assessment

This section will address potential issues regarding the decline in caravan parks,
A comparative assessment of other successful holiday parks and regional
caravan parks has been undertaken to determine the possible reasons for
Peregian Beach Caravan Park’s lack of success.

General Australian Caravan Park Trends
Tourism Research Australia data* reveals caravan and camping grounds
received only eight million domestic visitors and 283,000 international visitors in
2005, the lowest recorded number of visitors in seven years. In comparison,
during 1999, caravan and camping grounds received 9 million domestic and
287,000 international visitors. This decline may be partially attributed to the
decline in establishments, which dropped by 5% from 1,825 in 2003, to 1,734 in
2005.

As outlined in the Profile of Travellers who Used Caravan or Camping
Accommodation in Australia (2003/2004), in the face of growing competition,

4 Tourism Research Australia. Caravan or camping snapshot, 2005.
4

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Scanlon Property Group ~ Peregian Beach Needs Assessment ‘ Economies