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07/1259 - Peregian Beach needs assessment [As Published] · 132007.1259
Page 31 comparison, the international market while smaller in volume is expected to grow at a greater rate, with an increase of 157,146 visitors. Visitor nights are expected to increase by 46% or 1.04 million from 2006 to 2016. As South East Queensland is the main source tourist market for the Sunshine Coast, the growth in the South East Queensland population will be the primary driver of demand for tourist accommodation on the Sunshine Coast. To meet this growth in tourist accommodation demand, the accommodation stock will need to develop in line with demand. Based on current caravan park usage by domestic tourists, by 2016 a total of 2,500,573 nights will be spent in caravan parks or commercial camping grounds. Given the problems presented with operating caravan parks in a financially feasible manner and the decline in caravan ownership amongst the general population, it is necessary to increase the stock of affordable accommodation options in line with this demand, particularly when the domestic market is faced with increasing monetary pressure due to rising petrol prices. Furthermore, the proposed development will also cater for the growth expected within the international sector, of which one-fifth require accommodation such as that proposed. Based on current usage rates of hostels (8%) and serviced apartments (12%), the demand from international visitors in 2016 will be in the order of 262,332 hostel nights and 393,498 serviced apartment nights. The expected tourist population increases, will produce an increase in tourist market diversity, where the on-site accommodation is well positioned to cater to the needs of both the growing international and domestic markets, allowing the continuation of affordable.holidays, particularly for the domestic market faced with increased travel costs. Increasing the supply of affordable accommodation, will also aid in the providing a diversity of product and price point within this accommodation type. The proposed development, incorporating both shared and self-contained accommodation options, will appeal to a greater range of individuals and families seeking an affordable holiday, which will potentially accelerate the growth of this market. The increased mass of the proposed accommodation, which will supply four times as many beds as the existing caravan park and at comparable tariff costs, will enable a better provision of services to the public and better use of subject site land. Overall, the Sunshine Coast is expected to receive an extra 274,571 visitors from 2006 to 2016. The proposed development will cater to the accommodation needs of this growing market and will diversify the current accommodation stock by providing visitors a range of accommodation types. The addition of this on-site accommodation only represents an increase in total accommodation stock upon the Sunshine Coast of 1.6%. \ Gore Scanton Property Group — Peregian Beach Needs Assessment -Eeonomies
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