Noosa Medihub - Economic Need Assessment (Mar-26) · MCU25/0119

                                                                    ECONOMIC NEEDS ASSESSMENT
                                                                                     MARCH 2026




3.0         Trade Area Analysis
3.1         Trade Area Delineation
A trade area is defined as the geographic area for which a centre generates the majority of
its turnover and visitation. The extent of a trade area is driven by a range of accessibility
and convenience factors including:


•   Centre attraction relative to the competition, including tenancy mix, car parking and co-
    location with higher order facilities and/or services. The key factors that determine the
    strength and attraction of any convenience centre are primarily the scale and
    composition of the centre, in particular anchors, car parking, including access and ease
    of use and ambience and presentation of the centre.
•   The surrounding competitive framework and existing supply. While the strength and
    appeal of a centre directly impact its ability to extract market share, the proximity and
    attraction of competitive uses impact the extent of a centre's trade area. In essence, all
    being equal, consumers naturally gravitate to the most convenient option.
•   Road networks and traffic flows. The available road network, public transport service
    and journey to work patterns all affect centre access and impact a centre’s convenience
    and relative attractiveness.
•   Natural and man-made physical boundaries such as rivers, rail, freeways etc. Significant
    physical barriers often act to delineate a trade area boundary. Evidence indicates that
    the more difficult a barrier to negotiate, the larger the decrease in customer patronage
    and market share is experienced.


The proposed Indoor Sports and Recreation onsite are expected to serve a predominantly
local resident trade area based on accessibility and convenience. Based on a 15min drive
time from the subject site as well as Statistical Level 2 boundaries (SA2), the main trade area
has been identified for the subject site.


Residents within the defined trade area will benefit from the increased accessibility,
convenience, and choice that the proposed uses onsite will provide. Figure 3.1 illustrates
the defined trade area from which uses onsite are expected to derive the majority of their
demand.




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