Meeting papers

GENERAL COMMITTEE MEETING                                                     15 DECEMBER 2025


8.2         ADOPTION OF DESTINATION MANAGEMENT PLAN


Author            Economic Development Manager, Lynne Banford
                  Economic Development and Destination Management | Strategy and
                  Environment
Index             102.08 - Destination Management
Attachments       1.   ATTACHMENT 1_Destination Management Plan
                  2.   ATTACHMENT 2_Draft 3 Year DMP Implementation Plan_Dec 25


EXECUTIVE SUMMARY
The purpose of this report is to present the Noosa Destination Management Plan (DMP) to Council
for endorsement. The DMP is the culmination of many years of extensive community and stakeholder
engagement, technical analysis and collaborative development.

The DMP provides a long-term 10 year horizon, evidence-based framework to ensure that Noosa’s
natural assets, lifestyle and experiences can be enjoyed for generations to come. It responds to the
needs and aspirations of residents, businesses, Traditional Owners and visitors, and reflects the
strong message heard throughout consultation: Noosa is a place we love and protecting that
liveability is essential to our economy, our wellbeing and our shared future.

The Plan seeks to strengthen the foundations of a thriving, sustainable visitor economy, one that
supports local jobs, respects community expectations and safeguards the environment that
underpins Noosa’s identity, whilst ensuring that our community is at its heart. It positions Council
and partners to proactively plan for change, manage pressures and plan for and leverage
opportunities for our destination including in the lead-up to the 2032 Brisbane Olympic and
Paralympic Games.

The DMP aims to identify actions to help address the challenges brought by Noosa's growing
popularity, such as population growth, increased visitation, changing travel behaviours, and the
increasing impacts of climate change on our destination. It seeks to redefine the role of tourism in
Noosa’s future, ensuring it supports and protects the environment, lifestyle, and values while
contributing to a thriving economy.

While these challenges are not unique to Noosa, the way we choose to respond can be. Through
consultation, our community has consistently called for a stronger, more proactive approach to
managing these issues, an approach that is bold and forward-looking. One that redefines the role of
tourism in shaping our future and places Noosa’s lifestyle, environment, community and identity at
its heart.
The plan has been shaped through extensive community engagement and is tailor-made for
Noosa. With overwhelming support (75% of all respondents to consultation of the Draft DMP) and
across all age groups and geographical locations the message was clear - build on our strong
environmental foundations, put our community at the heart and shift towards a regenerative tourism
model – one that leaves Noosa better than it was found.

The DMP is structured in the following way:
   1. 4 Guiding Principles – why we’re doing this
   2. Strategies – how we’ll approach it
   3. Actions (existing and new) – what we’ll do



                                                                                             Page 33 of 122