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APPENDIX ONE
  DESTINATION MANAGEMENT TERMS

        WORD                               DEFINITION                                 SOURCE

   Bold Leadership     A community first approach – taking courageous,        Source: Noosa Shire
                       values-driven decisions that prioritise long-term      Council, Economic
                       community wellbeing, foster trust through              Development Branch,
                       transparent engagement, and ensure that broader        2025
                       social, cultural, environmental and economic
                       interests of Noosa are well served.

   Carrying Capacity   The maximum number of tourists a destination can       Source: European Travel
                       accommodate without causing harm to the                Commission,
                       environment, local community or visitor experience.    “Handbook on
                                                                              Sustainable Tourism”,
                       Carrying capacity is dynamic and can be influenced     2019
                       by a range of factors, including infrastructure and
                       stakeholder perceptions.


   Circular Economy    The circular economy is a production and               Source: UNESCO,
                       consumption model that involves sharing, leasing,      Building Skills for the
                       reusing, repairing, refurbishing and recycling         green and circular
                       existing materials and products for as long as         transition, July 2022
                       possible. In this way, the life cycle of products is
                       extended, and waste production is reduced.”


   Destination         The process of planning, creating and managing         Source: World Travel &
   Management          tourism activity in a way that enhances visitor        Tourism Council,
                       experiences, contributes to the local economy and      “Destinations 2030”
                       ensures long-term sustainability.                      report, 2019, page 15

                       Destination development strives to protect the
                       natural, cultural and social environments belonging
                       to a place.


   Destination         A Destination Marketing Organisation is an entity      Source: World Tourism
   Marketing           that promotes a location as an attractive travel       Organisation Definition
   Organisation        destination. DMOs aim to attract visitors and          Updates (UN Tourism),
                       stimulate economic growth in the area they             2024
                       represent by shaping the perception of the
                       destination and increasing visitation.




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