DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Report

SPECIAL MEETING                                                                    4 AUGUST 2025



RECOMMENDATION
That Council
A. Note the report by the Manager Economic Development and Destination Management to the
   Special Meeting dated 4 August 2025 regarding the Destination Management Plan;
B. Approve the Draft Destination Management Plan provided at Attachment 1 for the purposes of
   community engagement for a six-week period between 5 August and 12 September 2025.
C. Note the community engagement plan provided at Attachment 2 to this report, outlining the range
   of activities and approaches to enable broad community awareness and feedback on the Draft
   Destination Management Plan.
D. Delegate the CEO to make minor changes or amendments as required to the Draft Destination
   Management Plan prior to community engagement process commencing.


REPORT
Background

Phase 1 Community Engagement on the DMP Discussion Paper was conducted over six weeks
throughout October and November 2023. The process generated a statistically valid 1,000+ unique
responses from the community.

A preliminary summary of the feedback was presented to Council at the Ordinary Meeting held on
Thursday, 14 December 2023.

Since then, further rigorous analysis has occurred, including a process to align the findings against
Council’s plans and strategies. This process helped determine which issues and actions were
already being addressed or identified in Council plans/strategies and those that were new. From this,
a values-based and “Four Guiding Principles Approach” has been developed which guide the Draft
DMP actions and outcomes.

The Draft DMP outlines a suite of actions under each of the 4 principles. Whilst some examples of
measures of success are identified we will be seeking feedback from the community on what they
think success looks like. This will inform the development of a comprehensive Monitoring and
Evaluation framework as part of the final DMP.

The Draft DMP has been developed in response to feedback received during Phase 1 of the DMP
process, through a number of Councillor workshops, conversations with the Project Control Group
and External Reference Group and feedback our community have provided over several years
through previous community engagements like, the Liveability survey, Corporate Plan and various
plans and strategies.

This report seeks Council endorsement of the Draft Destination Management Plan to be approved
for release to the community for their opinion and feedback.

What is a DMP and Why do we need one?

A DMP aims to guide the way a destination manages tourism, balancing the needs of the local
community, the environment, the economy and visitors.

Unlike more traditional DMP’s focused on growth and managing tourism as the priority, Noosa’s
Draft DMP seeks to take a community first approach.

This draft DMP is a community-led document, shaped by what matters most to the people of Noosa