DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Report

SPECIAL MEETING                                                                         4 AUGUST 2025


Phase 2 Community Engagement on Draft DMP

Based on community feedback, a draft Destination Management Plan has been developed, and a
further phase of community engagement is now proposed to ensure the draft DMP reflects
community feedback.

Phase 2 is on the Draft DMP is specifically seeking community to provide targeted feedback on the
Draft Plan itself, specifically confirming whether it reflects their input from Phase 1, and if not, what
may have been missed. It will also provide an opportunity for those who have not yet engaged to
have their say too.

To do this we will be asking the following questions:
   •   Have we heard you correctly?
   •   Have we represented your feedback in the DMP?
   •   Are our actions what you expected in a DMP?
   •   Are there actions missing?
   •   Does the DMP make sense to you and address the issues that matter?
   •   What does success look like?
Significant design and effort is going into ensuring a broad and inclusive cross-section of the
community are aware of the opportunity to have their say on the Draft DMP, with a particular focus
on contacting and engaging the voice of typically underrepresented groups, especially young adults
aged 18 to 30 and families who do not traditionally participate in surveys or workshops.

Phase 2 Community Engagement is scheduled to take place from 5 August until 14 September
2025.

A comprehensive strategic communications campaign has been developed to re-engage the whole
community and to target previously underrepresented groups.

The campaign will focus on raising awareness and interest in the DMP process through a range of
approaches – including video, social media, radio, newspaper, information sessions, coffee chats,
newsletters, FAQs, website updates, posters and postcards to every letter box in the Shire.

During Phase 2 engagement the community will be invited to complete a Your Say survey or make
a submission on the Draft DMP. The survey will be supported by fact sheets and a selection of global
best-practice and cases study examples to illustrate how other leading destinations are managing
their destinations, responding to their tourism challenges and advancing towards regenerative
tourism.

The Your Say survey will be underpinned by a series of community and stakeholder Information
Sessions held at different times of the day to enable broad participation, coffee chats and stakeholder
presentations across the Shire.

In addition, an interactive digital platform will be available for the community to explore the principles,
actions, measures of success and potential opportunities and implications of some of the actions.
This platform provides an opportunity to engage in the Draft DMP for those who do not wish to read
the longer form Draft DMP document.

These activities aim to inform and build awareness of the Draft DMP, to encourage people to provide
feedback through the survey or a submission. This information and feedback will then be used to
develop the final DMP by the end of 2025 for Council consideration.