TOURISM NOOSA STRATEGY 2023-2027 · ECM_22408732_v2_Tourism Noosa Funding Agreement - Endorsed OM 20April2023

. HW L EBSWORTH Obligations and performance measures (a) TN will conduct an organisational review and provide that . review to Council, and in conducting that review will: (i) identify and explore revenue diversification activities; 4. Additional revenue (ii) consider a tiered membership program; streams (iii) review options for generating greater revenue from the Visitor Information Centre which do not compete with Members (iv) identify and commit to the pursuit of grant funding opportunities. (a) TN will engage with and demonstrate linkages with industry bodies such as Visit Sunshine Coast and Tourism & Events a ae Queensland through various marketing and industry development opportunities, and will report to Council regarding its stakeholder collaboration on a quarterly basis. (a) TN will develop an annual marketing plan for destination marketing activities to attract high value travellers from intrastate, interstate and international markets. The plan will detail: . (i) marketing activations / (ii) TN member co-operative opportunities 6. Marketing (iii) market segments (iv) expenditure and anticipated return on investment (v) reporting on focus areas and activities undertaken in relation to the Hinterland and the Beach / Coastal areas. (a) TN will continue to implement a regional dispersal strategy fe Regional Dispersal for high value travellers and will report to Council upon request in relation to activities undertaken. (a) TN will develop and implements a MICE (Meetings 8. Business Events Incentives Conventions Events) marketing program or equivalent program which includes Council facilities, demonsirating marketing to high value, low volume Tourism Noosa Funding Deed Page 14 Endorsed Ordinary Meeting- 20 April 2023 ECM: 22408732