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2021-09-13 GC Agenda - Item 11 - Attachment 1 - Noosa Oyster Project Annual Report 2

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                                                                                                               24%
                                                                                                  Received:
                                                                                                             106
 eDM                       Noosa Oyster Chronicle – Autumn                                        Avg open rate:
 9/03/21– 1st send                                                                                           54%
 25/03/21 – resend                                                                                Avg click
                                                                                                  through rate:
                                                                                                             26%
                                                                                                  Received:
                                                                                                             101
 Date                      Type                                                                   Reach
 27 Nov to 13 Dec          Facebook event                                                                     5,472
 3-Dec                     Facebook event post                                                                4,569
 27 Nov to 1 Dec           Facebook event advertisement                                                       2,907
 3 Dec to 13 Dec           Facebook event post advertisement                                                  3,613
 12 May 2021                Instagram post Funding announcement                                                502
 12 May 2021                Facebook post Funding announcement                                                4,650
 2 June 2021               Facebook post Shuck Don’t Chuck Noosa                                              1,953
                           Total                                                                          23,666

Media examples




Figure 10: TNC-Noosa Shire Council media collaboration regarding Reefbuilder funds announcement




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