Appendix G. Economic Report

                                                                        Service Station and Convenience Retail Assessment
                                                                                       175 Eumundi Noosa Road, Noosaville




This will increase to 21,975 in 2018 and 23,268 in 2036 2. The Study Area is broadly an established urban area,
centred around Noosa Heads. The Sunshine Beach area includes coastal residential communities, with most
of non-residential activity located in the Noosaville SA2 centred on Eumundi-Noosa Road. Noosaville is also
home to the largest population in the Study Area.

2.3              Household Expenditure

2.3.1            MarketInfo
This diverse income profile is reflected in the expenditure profile of the Catchment as a whole. RPS has utilised
microsimulation data from Market Data Systems (MDS). MarketInfo is recognised as Australia’s most
advanced local area retail expenditure data and is the industry standard for retail need, sustainability and
impact assessments.
The MarketInfo database is generated by combining and updating data from the Population Census and the
ABS Household Expenditure Survey (HES) on a micro level, using microsimulation modelling techniques. The
Population Census contains detailed regional sociodemographic information but lacks any data on
expenditures. On the other hand, the HES contains detailed expenditure and sociodemographic data but lacks
regional detail. The sociodemographic information contained in both data sources is used by MDS to link the
two data sources. The data generated through the link process contains detailed expenditures on a fine
regional level, and thus combines the virtues of both data sources in a single database.
RPS utilises MarketInfo expenditure data across 75 detailed retail categories, which are consolidated into 18
broad retail categories. These include:
 Supermarket and grocery stores
 Liquor retailing
 Furniture, floor coverings, houseware and textiles
 Electrical and electronic goods
 Hardware and building supplies
 Garden supplies
 Clothing retailing
 Footwear and other personal accessories
 Newspaper and book
 Sport and camping equipment
 Home Entertainment
 Toy and game
 Pharmaceutical, cosmetic and toiletries
 Other retailing
 Cafes, restaurants and catering
 Takeaway food services
 Household Appliances
 Motor vehicle and fuel retailing



2
    OESR (2016) Queensland Population Projections, SA2s, Queensland Government, Brisbane




      138303-1 | 5 December 2017                                                                                      10