Appendix G. Economic Report

                                                                   Service Station and Convenience Retail Assessment
                                                                                  175 Eumundi Noosa Road, Noosaville




3.2          Market Shares and Locally Retained Expenditure

3.2.1        Market Shares
Not all total retail expenditure pool generated in a Catchment is retained in local area. Expenditure “leaks” from
the Catchment for several reasons:
 Higher Order Retail – Catchments that include higher order retail – including sub-regional and regional
  shopping centres with Discount Department (DDS) and Department Stores (DS) – generally retain higher
  shares of total expenditure in the local area. Conversely, if the Catchment lacks higher order retail, the
  leakage of expenditure in higher order retail categories tends to be very high (between 90-95%).
 Types of Expenditure – the type of expenditure influences how much spending is retained. For example,
  supermarket and grocery expenditure is typically retained in local Catchments while more discretionary
  expenditure (including appliances and electronics, clothing retailing and sport and camping equipment).
 Location of Retail Adjacent the Catchment – in addition to ship retail within the Catchment, retailers
  located adjacent or in close proximity to the boundary of the Catchment can play a significant role in
  meeting the retail needs of the local population. This adjacent retail floor space needs to be considered
  both in terms of the size of the Catchment boundaries and local expenditure retention rates.
Based on these factors, RPS has assumed the following Local Expenditure Retention Rates for the Catchment:

                 Table 4 Local Expenditure Retention Rates, Noosaville SA2 Catchment

                  Broad Retail Category                                     Local Retention Rates
                  Supermarket and grocery stores                                    90%
                  Liquor retailing                                                  75%
                  Furniture, floor coverings, houseware and textiles                15%
                  Electrical and electronic goods                                   35%
                  Hardware and building supplies                                    35%
                  Garden supplies                                                   10%
                  Clothing retailing                                                50%
                  Footwear and other personal accessories                           50%
                  Newspaper and book                                                75%
                  Sport and camping equipment                                       35%
                  Home Entertainment                                                35%
                  Toy and game                                                      50%
                  Pharmaceutical, cosmetic and toiletries                           50%
                  Other retailing                                                   50%
                  Cafes, restaurants and catering                                    0%
                  Takeaway food services                                             0%
                  Household Appliances                                              35%
                  Motor vehicle and fuel retailing                                   0%


3.2.2        Locally Retained Expenditure
Applying these Catchments, RPS estimates that approximately $65.9m worth of local expenditure was retained
in the Catchment in 2016. This represents an overall retention rate of approximately 45%. By 2031, the locally




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